According to market research firm WGSN, waterless washing, fermented beauty, and beauty eating will influence the beauty business in 2022 and beyond. 

Usability and sustainability will be the focus of beauty products in 2022. “As customers continue to turn to environmentally minded practices and goods featuring waterless features and longer shelf lives, the top beauty trends for 2022 mirror larger social developments,” says Clare Varga, WGSN’s Head of Beauty. 

Next year’s trends, according to WGSN’s worldwide team of experts, will include water-saving hygiene methods, fermented beauty, speedier cosmetic processes, and beauty snacking:

Waterless Washing

Waterless washing products save water, allowing one out of every ten people in the world to have access to clean drinking water. With early entrepreneurs creating Showerless Shampoo and no-water-needed shaving products, this trend is an extension of waterless beauty and bring your own water (BYOW) items. 

Fermented Beauty

 A growing interest in kombucha for the skin stems from a need for powerful components that remain longer. Fermentation, which is driven by the K- and J-Beauty sectors, produces enzymes that break down molecules so they may better infiltrate the skin, releasing potent chemicals into the skin’s or hair’s structure. Fermentation also promotes the growth of helpful microorganisms that function as natural preservatives, such as lactic, organic, and acetic acids. These naturally occurring microorganisms extend the shelf life of formulae, making them appealing to both the environmentally conscious and the value-conscious customer.

The two-minute make-up bag

 Consumers who want a healthy ‘no make-up appearance’ in a hurry will like the two-minute make-up bag. As customers adjust to a hybrid post-epidemic living, the two-minute make-up bag provides flexible and low-key cosmetic lifestyles that align with the convenience of fast, low-maintenance looks and methods used during the pandemic. New and smarter beauty techniques will be the focus of products, delivering greater results with less time, money, and commitment. 

Beauty Snacking

During lockdown, a new beauty craze emerged: the beauty snack. Micro beauty moments were implemented into consumers’ lives during the pandemic to break up the homeworking lifestyle or offer moments of joy, and are set to become a mainstay in 2022. Flash treatments and no-mess formulations are among the beauty snacks. Edible skincare in the form of sweets and health bars will debut in 2022, giving it a more literal connotation.

Wild Bathing

 Customers will seek out the natural benefits of open water and outdoor baths in order to reconnect with nature. This practice is deep in history, with origins in various civilizations, indigenous communities, and traditional remedies across the world, such as Japanese onsen and Victorian bathing machines. Nature will be brought inside with bath and body products that mimic outdoor bathing. Natural soaps, substances, and materials, as well as items made from seaweed or seawater, will become more popular. 

Coastal-Foraged Ingredients

 Seaweed extracts, kelp, sea fennel, and algae will become popular must-haves in skincare and personal care products. Coastal components will be prized for their capacity to soothe, hydrate, cleanse, heal, and transport. Local, seasonal, and wild-harvested foods that are good for their skin and the environment will appeal to customers.