Instagram just released its analysis on future trends, which was based on a survey of Generation Zers. Find out what to anticipate on the Instagram social network in the next year, from more sustainable fashion and cleaner beauty to the virtual and digital — not to mention the prominence of social media and influencers.

In its Trend Study 2022, Instagram has released a complete report on the online trends to watch out for in the year 2022. Instagram predicted 10 things shaping up to be big subjects in 2022 after surveying 1,200 social network users in the United States between the ages of 13 and 24 in October 2021. 

A more straightforward approach to beauty 

In 2022, approximately one-third of those polled said they’ll be more interested in buying and learning about “clean” cosmetics and beauty products: Instagram says in its research that “this includes plant-based skincare, vegan cosmetics, using less products on their skin, and items with ‘clean’ ingredients.”

In 2022, clean beauty, which balances bright skin with fewer cosmetics and safer substances, will only become more popular. 

Simultaneously, fashion appears to be coming in a variety of flavors next year. In 2022, half of the adolescents and young adults polled plan to experiment with dramatic fashion styles like “Dark Academia,” “Goblincore,” and more vintage looks, indicating retro’s comeback.

The second hand takes the spotlight. 

However, one of the most important issues will be environmental protection. In 2022, over one-quarter of the population, or 23%, is predicted to shop on second-hand fashion websites. Next year, over 24% of teenagers and young people plan to help make fashion more environmentally friendly by selling their items on websites or social media. Thrift shop fashion will continue to be significant in 2022, as the problem of environmental responsibility in the fashion business remains a key priority for Generation Z. 

While online buying has become a serious trend on social media, more than one-quarter of teenagers and young adults (27%) plan to utilize social media to make purchases.

Music and social media collide. 

While TikTok can brag about being a launching pad for up-and-coming musicians, Instagram acknowledges the relevance of music on its platform. In 2022, 24% of users anticipate to be more interested in visual music experiences, and one in every four adolescents expects to follow live concerts on social media. Seventy percent of teenagers use social media to find new songs and performers. 

It’s all about dancing when it comes to music. Dance competitions will always be popular on the internet. In 2022, more than one-third of teenagers anticipate greater dancing difficulties, including more intricate routines.

Creators can have the same clout as superstars. 

“Today, young people are impacted by a wide spectrum of creators, and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten,” Instagram writes in its report, “and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten.” 

Discovering your true calling 

The Covid-19 outbreak has thrown the workplace relationship with disarray. Because of the epidemic, 63 percent of Gen Zers say that they have re-evaluated their professional ambitions. A huge wage is no longer considered as a life objective for this so-called sacrificed generation. Even if it pays less, 71 percent of people today want to have a meaningful work.

A desire for knowledge in the kitchen 

The hashtag #Food has a promising future ahead of it. In 2022, cooking on social media will still be popular. Young users will continue to seek out new and increasingly sophisticated recipes to enhance their cooking abilities, according to Instagram. Indeed, one in every six teenagers or young millennials is becoming more interested in molecular gastronomy at home. 

Meanwhile, one out of every five young adults wants to learn more about mixology methods to attempt at home, and one out of every five is willing to go out of their way to learn about new ways to get ingredients.

Online health and fitness 

One of the Instagram trends that works is wellness. Indeed, at-home exercises are more popular among Instagram users, with 48 percent against 34 percent for non-Instagram users. 

Users will continue to discuss mental health in order to feel good. Approximately one-third of the population will participate in activities such as meditation and exercise. One in every four young individuals will try their hand at sketching, painting, or any other artistic endeavor. The current generation wants to feel good about themselves, both physically and psychologically, and this includes making their homes more ecologically friendly.

On social media, the game world 

The video gaming industry has exploded in response to the Covid-19 epidemic. This trend was already popular and will continue to grow in popularity. “Non-gamer” gamers are approaching video games through fashion, thanks to the invention of avatars and the entrance of fashion and beauty in the metaverse. One out of every five young people now expects their digital avatars to wear more branded apparel. 

In addition, 40% of teens and young adults anticipate more video game trends in 2022. Young people will continue to be drawn to live-streaming of video games, with roughly three out of ten viewing livestreams of gamers.

Memes never fail to bring a grin to your face. 

To deal with the frequently depressing news, internet users will increasingly turn to memes, which are amusing viral montages widely shared on social media. In the previous year, more than one in five young people paid greater attention to memes concerning the financial market and astrology. 

Citizens that are more involved 

Instagram users appear to be more involved citizens. They are 18 percent more likely to have voted in local, state, and national elections, compared to 6% of young people who do not use Instagram, according to the social network. In addition, in 2021, 52 percent of Instagram users followed a social justice account. 

They are also more ready to give to charities, with 37% planning to do so in 2022 compared to 32% in 2021. Charities will be able to profit from this generosity by posting direct calls for donations on Instagram.

*Foto de Yan Krukov en Pexels