Colour is becoming more and more popular in cosmetic product lines.
It is one of the trends in beauty packaging, especially when the summer season arrives or when we talk about categories such as sun or body care.
The visual impact of these packs decorated with bright, eye-catching colours, often colourblocked, is evident. An impact that attracts consumers, encouraging them to buy and inviting them to try the product.
And when the colour is powerful, it often surpasses the packaging design itself.
Colours appeal to sensations and evoke memories or emotions, they transmit important messages. Brands know this and often resort to playing with them based on their brand promise, product concept and target positioning.
Molpack offers a wide range of cosmetic packaging, whether in jar, airless, bottle or dropper format. And of course a wide range of finishes for personalised and, if desired by the brand, colourful decoration.
Molpack offers in-house and customised developments, an extensive catalogue of standard references and is also the official distributor of SHB Packaging for Spain and Portugal. An alliance that allows the company to offer an even wider catalogue which includes multiple proposals in bottles and plastic caps and closures, customisable, sustainable and high quality.