Christmas is the special moment of the year; it’s when consumers are looking to surprise their families with the best gifts, and therefore, this means that it is a very heated moment for sales during the Christmas campaign. Since it is a very important time of the year, we must make sure that our packaging design communicates the Christmas spirit of our brand and stands out from the competition. There are several benefits of implementing a special line of packaging:

1. It can refresh your brand image


2. Allows to create thematic or special variants of your product


3. It is an opportunity to create an experience for your customers


4. Enables consumers to relate your product with the moment of purchase: if they see that it is meant to be for Christmas, they will buy it during the Christmas campaign. 


In this blog we have prepared some tips so that your brand can design the best Christmas packaging for this year. 

Using the right colors

Colours are a very important element in order to transmit brand values to consumers and help them associate ideas and concepts faster. For this reason, green and red are the colors you can’t miss for your Christmas packaging. 

Another pair of colors that suit Christmas perfectly are Gold and Black. Christmas is becoming less cheesy and more elegant, that is why these two colors can make a perfect match with your brand colors and add a premium touch to your image.

Inspiration of rustic design 

Rustic design is an aesthetic trend that is not only commun during Christmas. If your brand represents nature, it can help you to empower your natural values through wooden textures. It is very common to combine rustic materials with ribbons and kraft tape. This type of design can also suit perfectly with a handwriting typography. 

A minimalistic style

Minimalism is a great way of connecting with clients. You can use simple graphics and opt for white background to create an elegant aesthetic. 

Printing finishes

There are many finishes that can enhance your brands’ Christmas spirit. For example embossing is a fantastic way to upgrade your packaging design, it can give your packaging design a special 3D visual effect. 

Moreover hot stamping is another technique that can create a different and original packaging design. This technique consists in adding a glossy surface on a particular design space creating a nice and shiny pattern.  

Additional complements

Ribbons are one of the key elements of Christmas decorations. If you never use them, they can add value to your Christmas boxes.  Another element you can use are jingle bells or stickers, you can use customized ones to engage with your clients and let them choose to create a better customer experience. 

Personal wishes notes are always a good option to be more friendly and closer to your customer, you can address your customer with his name and share a kind message to improve his unboxing experience. A special note with good wishes and happy Christmas is always welcome. 

If you want to be more original than this, why not create a DIY experience for your client? You can give him extra stickers and other complements so he can decorate and personalize his gifts! 

Packaging set

Packaging sets are also one of the clients’ favorites: unboxing as many gifts as possible is part of the Christmas experience. Your brand can create this experience by adding different layers such as tissue paper and bags and creating a loooong unboxing and satisfying moment. A beautiful semi-transparent paper can be a second layer to build anticipation and can also add a slick. 

Using wood wool and paper shred is another idea to create a festive packaging. It provides additional amortization and also can choose which colors can best represent your brand’s identity. Furthemore, Instagram pictures look much more attractive with these types of accessories. 

Create inserts and partitions inside the secondary package

When creating packaging sets one of the important aspects to take into account is how you are going to organize the different products. Creating the correct partitions inside the package will create a neater and tidier look to the design. For example, in the cosmetic sector if your brand wants to include a cream jar and a couple of tubes, it is important to think about a nice display that will look nice but also will protect the products so they don’t arrive damaged. 

Copy Printed in the box

In case you use a secondary packaging, it can also be interesting to add a special message inside the box that your customer will see once he opens the box. Try to be creative and come up with a message that will provoke him and create mystery around the product. This way he may even post an unboxing picture on his social media! 

Creating a special and limited label for Christmas time is an effective way to stand out and draw the attention of your customers to your new limited products.

If you have any more doubts or would like some extra help with your Christmas packaging, you can always contact our team and we will be happy to grant your wishes. 

Images from https://packageinspiration.com/