In 2022, significant packaging trends will include secure, sanitary, and sustainable designs. As customers strive for more ecologically friendly solutions, package design innovation to improve security and sustainability will be critical.

Novi’s team of scientists, sustainable packaging specialists, and community of brands, contract manufacturers, and suppliers weigh in on the trends that will have the most influence on beauty in the near future and help define the industry’s future: Inclusion and Diversity 

Consumers want goods and experiences that are tailored to their individual demands. Brands will struggle to connect with consumers if their product offerings fall short of the evolving concept of beauty. By incorporating universal design principles into their product design, brands may further promote diversity and inclusion. Brands who make beauty more accessible will become trailblazers in this important field, expanding the market for their goods even more.

Products That Are Long-Lasting 

As customers consider the impact of their purchases before making a purchase, sustainability has become an industry standard. Waterless goods are one such example. A base accounts for around 70% of a product’s composition. Even though water is a limited resource, it is frequently the basis of choice since it is inexpensive and so maximizes profitability. Instead, manufacturers are opting for alternative bases that are grown and collected in a more environmentally friendly manner. 

Packaging that is environmentally friendly 

For customers, the impact of a product is now just as important as its efficacy. They want to see manufacturers abandon single-use plastics in favor of waste-conscious design. The traditional ‘up-cycle your glass jar’ approach will no longer suffice, since bioplastics, recycling programs, and refillable choices are all part of the design.

Consumer Attitudes 

Shopping and self-care routines have become more streamlined and individualized. The rise of artificial intelligence (AI) and other technologies is converting shopping into a seamless virtual experience. Customers may test on different hues and styles here, or get product recommendations using their phone’s front-facing camera. Some companies are using technology to create customized items such as hair care systems and foundations. It’s an innovative method for customers to connect with well-known companies as well as discover new ones. By minimizing in-store product sampling and shipping-related emissions from returns and exchanges, virtual try-on also reduces waste.

Transparency & Data 

Consumers care about sustainability, but they care even more about openness. It’s not enough to make a good product; customers want to know how it’s manufactured and how a company plans to improve it. They look for businesses that are honest about why they use – and don’t use – specific products, make design decisions, and so on. From sourcing ingredients to packaging, each stage of a product’s development is a marketing chance to interact with customers. 

Microbiome 

The popularity of “edutainment” films giving fast, educational material on skin health has skyrocketed. This desire paved the way for microbiome skincare, which focuses on establishing a healthy skin barrier by working with rather than against your skin.