Christmas is approaching, undoubtedly a key time of the year for beauty brands. Cosmetic sales, especially skincare, makeup, and of course, fragrances, surge during the holidays. These sales are often crucial for brands to reach their annual revenue goals.

That’s why beauty brands prepare their holiday offerings in advance and down to the last detail, aiming to capture the attention of buyers who, in most cases, are purchasing beauty products as gifts. Gift sets and special presentation boxes featuring mini-size formats take center stage. In this context, secondary packaging plays a major role and is often a deciding factor in the purchase.

Brands seek to attract holiday gift shoppers by offering products at an appealing price and with a unique presentation that conveys emotion. One recurring trend during this season is the use of mini-format cosmetics or fragrance sets, presented in eye-catching gift packaging.

Our clients are increasingly requesting small-size containers, particularly jars with capacities ranging from 5 ml to 15 ml. At Molpack, we offer a wide range of jars within our extensive catalog of standard references, available in a variety of models, designs, materials, and features. These jars can, of course, be easily decorated with a broad selection of finishes, ensuring each brand achieves complete customization to suit their market needs.