How to innovate in sustainability and packaging

While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? In terms of inventive packaging, what does the future hold?

Shiny foil substrates were usually utilized in cosmetics packaging to provide appealing eye-catching attraction and alluring impulse purchase. The current tendency is to eliminate all types of plastic, including film, windows, vacuum forms, and other forms of plastic. The issue is to maintain the package’s aesthetic attractiveness and eye-catching attributes while also making it ecologically sustainable so that the firms can demonstrate their commitment to responsible packaging.

As sustainable materials advance, suppliers must be innovative in incorporating them into both primary and secondary packaging. When a potential consumer sees the package on the shelf, the images must still entice them.

In the beauty sector, sustainability is becoming increasingly important. Consumers believe the best sustainable packaging has recycled content and is easily recyclable, according to our study. Refillable and reusable solutions are also becoming more popular. Over the next several years,there will be a lot more innovation in terms of designing for recyclability.

Eco-friendly packaging

As we all may know, this is no longer a trend but an obligation since even public institutions and the European government are taking serious measures to ensure the protection of the environment. Thanks to these measures and also the consumers’ decisions to support sustainable brands, eco-friendly packaging is increasing in the last years.

81% of spanish population take into account the environmental impact of packaging and therefore decide to buy a product or another depending on the packaging material used. In terms of plastic, it is a very good option to use recycled plastic or reusable plastic since it is the easiest material to recycle at recycling plants. Apart from being sustainable it is lighter than other materials like glass and also can be used in direct contact with the product in contrast with materials like cardboard. For cosmetic products, plastic is the best primary packaging option.

In case you want to use a box as a secondary package, it can also be a good option if you are going to sell your product at e-commerce or transport it. It ensures a double protection for your product and can also help you create a more surprising unboxing.

Customisation in the cosmetic sector

Connectivity has disrupted customer behaviour irrevocably: 78% of consumers prefer customized products. Personalization at scale will continue to grow as a trend that will enable distinctive and memorable experiences. That is the reason why the world’s most successful companies are those who are able to adapt to their customers needs and preferences.

There is nothing that captures more the attention of consumers than differentiation in communication. This can sometimes mean being disruptive and risking your brands’ image to make a difference and revolutionize the market. This is the case of Fenty Beautys’ communication. Consumers are constantly searching for a brand that promotes self confidence and transparency in a natural and human way. We can see in Rihannas’ campaigns how she uses different body models and promotes diversity and self love which is also reflected on her product: Fenty is one of the only brands that offers many different types of make-up foundation for every type of skin color.

Customisation and inclusion is no longer a trend in this case, it is also a necessity and a movement that represents values such as equality and human rights. These new types of product also come with different packages to offer a complete customisation experience. The reason why this brand has become so popular is because it offers 40 different skin tones. This product revolutionized so much the cosmetic industry that in 2017 was nominated one of the 25 best inventions in the Times. Every make-up foundation came with a transparent aesthetic packaging which represented the values of the brand and also helped the customer to identify more easily their skin tone.

With this example, we can see how consumers are looking for products that adapt more to their needs in a very personalized way. Creating the ideal packaging is always about representing brand values so that consumers can easily associate the product to the brand even before seeing the name.

H2 How to customise packaging in 3D easily

From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients.

By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation.

3D packaging customisation will enable your brand to visualize faster how your brand identity looks on our packaging. Furthermore, it will allow to reduce errors when launching a product and to even analyse before the launch of a product how the design will impact on your customer behavior through focus groups and interviews.

Visit our website and enter our 3D catalogue

Choose the package that best suits your products’ needs.

Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it.

Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info.

Our team will contact you as soon as possible to start the project.

Receive your command.

H2 Find the right supplier to optimize your packaging projects

From Molpack we help our brands accelerate their time to market through the latest software to customize our packaging in 3D and validate it in real time. Our 3D configurator is currently accelerating x3 brands time to market when launching new customized products and adapting faster to the markets’ trends.