There is little doubt that a new era of meaning-seeking and heightened awareness has begun, which has only become worse since the first lockdown measures were implemented two years ago. Both our relationship with nature and our relationship with our bodies have been reset. From adolescents who practice shifting and traveling in a “desired reality” (via meditation, lucid dreaming, etc.), to adults who are overwhelmingly turning to spiritual practices and are developing a passion for astrology, stones and crystals, the functioning of chakras, the moon’s cycles, etc., the very frontiers of well-being are being pushed back. Twenty years ago, all of these topics were seen to be esoteric and “borderline,” but today, thanks to the younger generations who view them on par with rational science, they are all becoming trendy. This access to the unseen is well-liked because, in a world that many people perceive as disillusioned and anxiety-ridden, the urge to connect to some of our dreams, the ethereal, and mystery is essential. All of these styles are becoming increasingly popular in the cosmetics industry.
As a result of meeting this demand and bringing a new level to the holistic dimension we were previously familiar with, mystic or spiritual beauty is flourishing. The term “holistic beauty,” which derives from the Greek words holos (“all” and “whole”), refers to an approach to beauty that considers all of our four dimensions—physical, mental, emotional, and spiritual—the latter two of which have not previously received much attention.
Holistic beauty addresses the way we take care of ourselves through physical activity, a good night’s sleep, massage, appropriate medications, etc. and offers products and advice to this end – for example, the collaborations and the Instagram Live sessions of independent brands with naturopaths, yoga teachers, meditation and relaxation specialists, etc.
For instance, there are brands that offer a line of olfactory aromatherapy goods that include breathing exercises, candles, Reed diffusers, room mists, pillow mists, and other routines to “relieve the mind.” true mental care. To help everyone increase their inner radiance and take care of their soul, American singer Alicia Keys established her holistic care business Keys Soulcare in 2020.
Brands that use holistic beauty
The Aimée de Mars brand offers four body oils in relation to our chakras, with tips for their application and kriya yoga (specific exercise), rituals like “Joie de vivre” or “Amour de soi,” and invocation candles created with the yoga teacher Catherine Saurat Pavard, in addition to its naturally vibrational and energetic Aromaparfums, which help harmonise the emotional body and connect to the divine within us. As for Holidermie, the company that most exemplifies the holistic movement in France, it offers a variety of à la carte rituals that combine body and nutrition care through Bespoke by Sunday’s healthy menus, food supplements, beauty tools like the Gua Sha, exercise, rest, and “Yoga du visage” with facialist Aurélia del Sol, as well as spa treatments.
Even high-end companies like Dior have developed spa services at Cheval Blanc employing rock crystal instruments, which heighten the letting go, and “sensory awakenings” that employ a highly specific touch dubbed “perceptive” and are motivated by fascia therapy (the beauty ambassadors can feel the energy flows circulating in each of the tissues of the person being massaged). Additionally, the customer can receive a massage beneath a starry ceiling that resembles a heavenly vault while lying on a bed covered in alpha quartz, which invites connection with the power of the elements!
Everything is vibration, as Albert Einstein once stated. In light of this, quantum physics, which has become a part of everyday life, is investing entire sectors of the economy (particularly new technologies; the startup Pasqal, a promising French company that specializes in quantum physics, has just raised 25 million euros), and it is expected to grow significantly. The Kirlian effect and radiesthesia have demonstrated that, like other organisms and objects, our body vibrates at a specific frequency. However difficult it may be to measure energy with standard methods. Both a corpuscular and a wave dimension exist within our cells.
The double quantum principle is this. Philippe Bobola, a PhD holder in chemistry, physics, and biology as well as an archaeologist and oncologist, reveals that our body is made up of nearly 100 times more energy and information (99.99%) than physical substance. [3] The most Cartesian among us may still find all of this arcane today, but tomorrow it will be just as widely acknowledged and verified as the mental benefits of meditation and hypnosis.
Leading brands that assess them together with our feelings of wellbeing are very interested in the function of mirror neurons and the effects of our emotions on the skin (e.g. Clarins, Shiseido, Amore Pacific x Unist, Greentech, etc.). In the United States and Europe, fields including neuro-cosmetics, psychodermatology, and the Mind-Skin Connection are emerging. Designing cosmetics that are properly matched to the consumer’s phases of life and emotions will be made possible by the prospects of connecting the skin more closely to the emotions experienced and to the action of neurotransmitters (and to the state he or she wishes to reach).
The new cosmetic packaging trend
In conclusion, there are many indications that a new dimension and a sort of spirituality have entered the realm of beauty. Cosmetics that are dedicated to repairing the soil through permaculture, biodynamics, and using ingredients from regenerative farming are on the rise due to the need for a connection to the cosmos and to the wholeness of living things (humans are part of nature, all living things are linked to one another).
The market is currently flooded with candles that have stone inclusions, beauty oracles, and a variety of rituals and goods that nourish both the body and the soul. They will be brought up in shops or spas. It’s thrilling and full of potential to develop cosmetics that care for the living and link the body and mind.
Foto de Mikhail Nilov: https://www.pexels.com/es-es/foto/amanecer-hombre-amor-gente-6932075/
