Few sectors have the ability to attract clients who will be as devoted and devoted as the beauty and cosmetics industry. Almost every women (and a ton of guys!) use beauty products on a daily basis. Whether someone is trying for the avant-garde “makeup is art you wear on your face” vibe or the “I woke up like this” appearance, beauty products are a fixture in bathroom cabinets throughout the world.

This implies that there is room for substantial business if you own a cosmetics or beauty company. However, it also means that if you want to snag that client and claim it for yourself, you’ll need to figure out a method to cut through the noise, leap off the Sephora shelf, and declare to your ideal client that “THIS is the lipstick for you!” Your packaging is the greatest method to do that.

The beauty aficionados you want to become consumers are going to notice your package first. They are more likely to take your product home and give it a try if the packaging appeals to them and speaks to what they are searching for. If not? It’ll probably sit on the shelf and collect dust.

But how precisely do you create packaging that compels your ideal client to exclaim, “I need that blush yesterday?” Fear not, 99designs is here to provide you with all the knowledge you require to create packaging that sticks out on the shelf and gets your product into your customer’s bag (and, eventually, on their face).

​​There are a few things you want to make clear before you begin designing your packaging:

Decide who your ideal client is.

Knowing who you are creating for is crucial. Who is the perfect client for you? Are preteen girls’ obsessions with glitter and boy bands the same? Are they ladies of color who desire cosmetics that (at long last) matches the tone of their skin? Do they desire baby delicate skin? Once you have identified them, what qualities do they seek in a cosmetics company? What will catch their attention?

Define the character of your brand.

Your identity is equally crucial as that of your customers. What are you known for? Are you (like Urban Decay) dark and edgy? Effortlessly timeless (like Bobbi Brown)? opulent (like Dior)? (Like Wet n’ Wild) accessible What design elements you employ in your packaging will depend on who you are as a business and the image you want to present to your clients.

Define the purchase habits of your ideal clientele.

You should also think about how you’ll market your goods. Are you selling in-person or online? In giant merchants or modest boutiques? Depending on where you’re selling your products, your design approach could alter.

Make a brand-specific mood board.

Making a mood board for your company is an excellent step to do before you begin developing. As you begin the design process, gather photos, colors, advertising, and anything else you feel best represents the essence of your company.

Makeup packaging trends might serve as inspiration.

There is no better place to search for design ideas for your packaging than the most recent developments in cosmetic packaging. When you are aware of what is popular right now, you can design packaging that speaks to your clients’ needs and appeals to their interests.

To ensure that your package design remains fashionable for as long as possible, keep in mind that you want to use a style that is both contemporary and on-trend as well as timeless and eminently attractive.

The following are the cosmetics packaging trends that are currently popular:

Detailed line drawings

For cosmetics packaging, intricate illustrations with fine lines and loads of detail are a timeless beauty trend. Particularly flowery and hand-drawn images, whether artfully positioned in certain locations or spanning the entire object, perform nicely. A more geometric, clean, and cool drawing style can be suitable for you if you want something less feminine but yet elegant and precise. If your company has an eye for detail or you’re searching for a modest yet lovely method to showcase what’s inside your box, by illustrating the ingredients you use, this trend is ideal for you.

2. Exceptional custom typefaces

Naturally, the strong font trend that we are witnessing in graphic design across the board also applies to packaging. Your package may have a lot of personality by using a distinctive typeface. A handlettered font might be the ideal approach to stand out from the competition. Typography is the best way to represent who you are as a company. A distinctive typeface is certain to linger in people’s thoughts, whether it conveys a nostalgic mood, a powerful message, or a whimsical flare.

3. Strong, striking patterns

The strong pattern trend will make your packaging leap off the shelves with its bright stripes and crazy color combinations. The right placement of eye-catching patterns gives your package a distinctive design that sets you apart from the competition. A recurring trend that may give your package an edge is irregular patterns, especially. The good news is that as long as you employ the proper colors and forms, abstract patterns may work for any brand, not just those that are youthful and loud.

4. Cool, unique black package

Cosmetics packaging in black and white is a classic style that will never go out of style. While white used to be the color of choice for cosmetics packaging by far, what’s new in the package designs we’re now seeing is that black seems to be taking over monochromatic packaging at the moment. These patterns combine subtle patterns and little splashes of color to draw the eye and give them an intriguing twist. Packaging that is predominantly black has an opulent appearance and an impression of coldness and mystery. Additionally, if you choose a sophisticated monochromatic design, you can be sure that your package will always be in vogue.

5. Rich blooms with earthy, warm hues

We can’t get enough of cosmetics packaging decorated with deep, warm flowers and organic, earthy tones; it’s a beautifully retro trend. This style may seem cozy and soothing even if it has a feminine, occasionally even sexual sense. This classic design has an approachable yet opulent appearance thanks to the use of basic text and luscious, rich floral images.

6. Contemporary pastel minimalism

Minimalism and pastels go together like peaches and cream. While pastels help soften a minimalist package design that might otherwise seem harsh, a minimalist and clean design will guarantee that your pastel packaging looks sophisticated and mature. To find the ideal combination for your brand, experiment with both ideas. You may create a whimsical and dreamlike effect by using a blend of pastels or by sticking with one pastel colour that appeals to your clients and business.

Anything goes when it comes to cosmetics packaging. Dare to be unique! Play around with designs that resonate with you and that convey the essence of your business. Its distinctive designs set it apart from competitors.