Selling your own products through an internet store is simpler than ever. Cryptocurrency payments, virtual reality dressing rooms, and AI shopping assistants may be trendy right now, but the businesses that adapt to changing consumer trends win.

As millennials take over as the primary source of purchasing power, Mad Men marketing is no longer effective. Even their parents’ shopping habits are evolving. Let’s examine the most popular ecommerce trends right now and how DTC brands can remain relevant.

Age-friendly cosmetic products

The consumer’s life is no longer as predictable in terms of definite turning points like getting a degree, getting married, having kids, and retiring. Today’s workforce switches occupations frequently, keeps studying throughout their lives, retires in their 30s, starts families in their 40s, and never weds.

Therefore, the messaging and goods targeted at those no longer relevant life stages start to seem unnecessary. Brands that rely on the “conventional” way of living are losing touch with millennials. For example, 30-year-olds are crazy about preventative health and wellbeing goods, but 60-year-olds avoid anti-aging products. Obsessively marketing baby products to women between the ages of 25 and 35 is regarded as rude and arrogant. Due to the fact that people are no longer constrained by the notion that “I’m too old to take care of myself,” entirely new markets are created, such as those for men’s beard products and hair dyes.

Overconsumption to thoughtful purchasing

The preference for quality above quantity is one of the most influential e-commerce trends. Young people today choose to wear items that only insiders would recognize, as the days of showy consumerism are long gone. Status is gained by selecting long-lasting, high-quality goods over flashy, fast-fashion items that must be replaced too frequently. People choose wisely because they truly want to consume less.

There are many causes for this trend, including:

The lack of stability in the economy

Lighter and more mobile lives that prefer less clutter

The oversupply of low-quality goods that drive up prices by obscuring consumers’ ability to adjust their own spending habits to lessen their impact on the environment.

This results in

The new black is ethical.

Ethically produced goods and materials are important considerations when deciding which brand to purchase as ethical and environmentally friendly production is quickly becoming the standard. People are concerned about who made their products, where they were produced, and how they affected the environment and nearby populations.

The general population is becoming more informed about ingredients and aware of unethical production practices. They strongly influence enterprises to adopt better procedures by using their purchasing power.

With its #OptOutside campaign, closing on the busiest shopping day in the US, Black Friday, for four years in a row, and making it a tradition for others as well, REI, the outdoor gear brand, has become a symbol of doing things correctly.

Free of trash and sustainable

The consumer movement that is sweeping through Europe and influencing law the most is certainly this one.

Reusable, compostable, or biodegradable packaging is required; excessive overpackaging while delivery is frowned upon. Reusable straws, food boxes, and produce bags are all experiencing explosive growth in sales. As the whole European food sector transitions away from single-use plastics, new options for to-go containers, like edible plates and flatware, are emerging.

Local and genuine

The craftsmanship used to create a product is also ethical. Consumers of today, who are sick of mass-produced and generic goods, are drawn to brands that uphold traditional manufacturing methods and restore artisanship to the process.

Look about you: you’ll see that neighborhood bakeries and family restaurants are popping up, that young people are reviving their grandfather’s leathercraft and selling it online, and that jewelry designers are preserving historical cross-stitch patterns by creating modern necklaces.

Even at high rates, buying locally manufactured, handcrafted goods that are made by actual people appeals to consumers’ need for authenticity and differentiation.

free of stereotypes goods

Diversity and inclusivity are the benchmarks for a contemporary brand. Those who adhere to outdated ideals of beauty and stereotypes lose favor. Interested in Victoria’s Secret?

There is a massive movement for inclusivity and providing people with the choice they yearn for to pay for. Gender-neutral underwear (TomboyX), 40 shades of foundation for any skin tone (Fenty Beauty), and swimwear for any preference of coverage (Summersalt) are examples that barely scratch the surface.

People don’t want to be contacted at any time or anywhere, bonus prediction

The new luxury of today’s always-connected folks is the delight of missing out. People are becoming more conscious of their online behavior and discriminating in their interactions as they voluntarily unplug from social media and set boundaries for digital diversions. It would appear that we marketers cannot rely on their constant availability and openness to our messages. Soon, omnichannel can become excessive and unwanted. The consumer experience and exposure must be balanced.

Does your company’s product line meet at least one of the current trends? You’re then halfway to achieving achievement. Future consumers will shape brands rather than the other way around.

Foto de Ольга Волковицкая: https://www.pexels.com/es-es/foto/persona-manos-mujer-efecto-desenfocado-10310413/