Owning your own skincare company is a thrilling endeavor. You can establish a meaningful brand identity that reflects your values and give priority to the aspects of skincare products that are important to you. What kind and style of skincare packaging and labeling you’ll use is one of the most crucial considerations you’ll make as you start to build your brand’s portfolio of products. As you evaluate your options, there are a number of things to consider. We’ll go over each detail in this guide and give you a rundown of the top materials for skincare and cosmetics packaging.
Taking into Account the Best Skincare Packaging
Your brand’s best skincare packaging solutions will depend on the kinds of items you sell and how clients intend to use them. Here are the top five considerations for choosing packaging for skincare products.
Ability to block light
Some skincare products are extremely light-sensitive. They degrade more quickly the more light they are exposed to. An excellent example is essential oils. To stay fresh, many goods require protection from sunlight. If the container for your skincare items has to prevent light, consider tinted or opaque choices.
Ability to Handle Acidic Materials
Various cosmetics, particularly those containing fruit extracts, have a high acid content that might corrode some containers, such metal tins. Metal tins can swiftly deteriorate, ruining both the container and the contents, if they are not covered with a protective barrier. For these items, glass or Polyethylene Terephthalate (PET) materials are typically the best option.
Flexibility
Some gels or creams for cosmetics work best when they are stored in flexible containers that allow for simple squeezing. Consider your product from the perspective of the consumer, and choose the packaging design that is the easiest to use.
No BPA
Consider utilizing BPA-free plastics if you’re using a plastic container. Consumers are becoming more and more aware that they don’t want BPA to be present in their cosmetics or facial creams.
Environmentalism
The role that plastics play in polluting the oceans and filling up our landfills has received a lot of media attention. If you’re willing to look outside the box, eco-friendly cosmetic packaging is a great choice. Search for packaging choices that are easily refillable, recyclable, or biodegradable. One skincare company that utilizes eco-friendly practices is Zao Organic Makeup. Their makeup remover oil comes in environmentally friendly bamboo packaging.
Best Materials for Packaging Skincare
Packaging materials for skincare and cosmetics are very diverse. You may determine the qualities you need to search for in packaging using the aforementioned principles. The cosmetic packaging materials described below are frequently used and readily available on the market, albeit they are not an exhaustive list.
Terephthalic Polyethylene (PET)
PET, a polymer that is frequently used to make cosmetic bottles, comes in a variety of colors, making customization simple. It can be used to make flexible bottles or squeezable tubes in semi-rigid containers. PET is a suitable choice for skincare products with high acid levels because it is also very resistant to chemical substances that break down ordinary plastics.
Polypropylene Plastic PP is a sustainable option because it is BPA-free and recyclable. As a result of its high degree of flexibility, which makes it a preferable option for squeezable tubes, it is widely used for packaging a variety of cosmetics and skincare goods.
Labeling Considerations for Skincare
There is no one size fits all when it comes to skincare product labels, just like there isn’t with product packaging. Your requirements will be determined by the characteristics of your items and the intended uses of your customers.
Resistance to discoloration
You’ll want a product label that won’t turn discolored if a drip or smear comes into touch with the label if your skincare product contains acid, such as AHA. Some of the materials used to make product labels are resistant to deterioration when exposed to these products.
Resistance to moisture
The sink and shower are where most skincare and cosmetics are used. If they become wet, labels that are water-resistant won’t become mushy or start to come off the container.
Resistant to oil
Labels on often handled jars and tubes have a habit of absorbing oils from the contents themselves or the natural oils on our hands. Your labels will continue to look great even if they come in contact with oily materials if they have an oil-resistant skincare product label.
Maintaining Brand Image
Your healthcare and cosmetic container designs’ label materials can contribute to projecting the image you seek. An energetic, young brand, for instance, could look best with vibrant BOPP or PET labels.
Most Effective Materials for Skincare Labels
While some materials are better suited for cosmetic items than others, others are not. Here are four top choices.
As a result of its exceptional resistance to moisture, oils, and extremely acidic gels and creams, vinyl stands out for usage in skincare labels. It’s a great option for usage with lip balm tubes, squeeze bottles, perfume vials, and more because it can be readily shaped and easily wraps around small containers.
Polypropylene labels are just as strong as vinyl labels but less expensive. Polypropylene is a more affordable substitute for various labeling applications for skincare products because of its great resistance to moisture, oils, and greases. Moreover, it can be stretched more thinly than vinyl.
Polyester (PET) (PET)
Another tough material for labeling cosmetic products that can withstand prolonged exposure to moisture, oil, and other liquids is polyester or PET.
For more information on all of our packaging options and assistance choosing the right material for your product, visit our website on packaging materials and finishes.
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