By 2025, social media shopping might be worth $1.2 trillion.

In the near future, social network shopping is expected to be a particularly flourishing business. The global social commerce industry is predicted to rise 2.5 times in the next three years, to USD 1.2 trillion. It’s a tendency that’s becoming more common, and it’s mostly fueled by Generation Z.

According to an Accenture report titled Why Shopping Is Set for a Social Revolution, “social commerce” is estimated to be worth USD 1.2 trillion by 2025, compared to $492 billion in the present worldwide industry]. Shopping on social networks will increase “three times as quickly as traditional ecommerce,” according to Accenture. To put it another way, it’s a market with a lot of room for influencers.

Millennials are the biggest social media spenders.

Generations Z and Y, in particular, are thought to be responsible for 62 percent of social media expenditure. Millennials are expected to spend $401 billion on social commerce, compared to $359 billion for Generation Z. With a projected $128 billion in spending by 2025, boomers are going to be less fond of this method of purchasing. Generation X, on the other hand, will account for 28% of the market, with $344 billion in social media purchases.

In the last year, 64% of social network members reported making a purchase on a platform, accounting for over two billion online buyers globally.

“The epidemic demonstrated how much people rely on social platforms as the entry point for everything they do online, including news, entertainment, and conversation,” said Robin Murdoch, Accenture’s global Software & Platforms sector head. “The increasing amount of time we spend on social media demonstrates how important these platforms have become in our everyday lives. They’re changing the way people purchase and sell, opening up new options for platforms and brands in terms of user experiences and income streams “Added.

In 2025, which goods will be the most popular on social media?

63% of online customers believe they are more inclined to buy from the same retailer again, demonstrating the value of loyalty even on social media. Consumers are most concerned about not being fully reimbursed and not being adequately protected, according to the report. According to Accenture, this was a concern highlighted in the early days of e-commerce. “Trust is a problem that will take time to address,” said Oliver Wright, the firm’s global Consumer Goods and Services lead. “But the sellers that focus on these areas will be better positioned to expand market share.”

By 2025, the Accenture analysis predicts which purchases would be the most popular on social media. By 2025, fashion will be the key engine of growth, accounting for 18% of total social commerce. Electronics will come in second with 13% and home decorating will come in third with 7%. Accenture also claims that the sale of fresh food goods and snacks, almost entirely for the Chinese market, may reach 13%, and that the beauty industry would grow quickly in the next years.

For example, L’Oréal’s Professional Products Division recently announced a collaboration with Replika Software, a start-up, to integrate Replika’s turnkey social selling software throughout the brand’s network of partner hair salons.