Each person has a favourite approach for releasing pressure, de-stressing, and untangling mental knots. Others chose the royal way of the nose and smell over things like exercise, music, reading, or the sounds of nature. Certain elements appear to be increasingly in demand among perfumers and companies, in addition to the irresistible gourmand notes that may serve as a reminder of those small everyday pleasures that are healthy for us.
Perfumers have reconsidered their olfactory writing as a result of repeated confinements and the gradual transition back to a life we would like to refer to as “normal.” As they leave a perhaps chaotic world, consumers’ new expectations include reassurance, nostalgia, comfort, relaxation, and soothing. Some elements, such milky notes, lavender, and tea, have both olfactory and health benefits for compositions.
Aromatic lavender
Lavender is one of the emanations famous for calming the nervous system and encouraging inner tranquility. The Romans previously employed lavender, a shrub with delicate blue or violet blossoms that is native to the western Mediterranean basin, to preserve linen and as a bath fragrance. It is fascinating to treat mood problems, anxiety, and sleep difficulties with this medicinal plant. Due to the fact that the issues connected to these issues transcend gender and are frequently employed in men’s perfumery, it is now being used more and more in mixed or feminine creations.
The stress-relieving tea
Tea is the most drank beverage in the world and is drank at every meal and snack time, as well as in the evening following dinner. With perfumers who prefer it green for its vegetal and herbaceous aspects, like matcha featured in many current compositions, or black for its smoky, leathery, and woody side, the tea note has never lost its notoriety. Its ability to foster spiritual growth and bring people closer to nature also explains this everyday addiction. It is believed to provide calming and sedative effects when quietly consumed, and theine it contains helps with concentration.
Reassuring scents of milk
Childhood nostalgia, a soothing touch, a trip into the past—these emotions are evoked by the milky notes, which remind us of mother’s milk, the original nourishment and a symbol of security and innocence. In this hectic adult world that has been rattled by the pandemic, they provide a little softness, like the feeling of skin-to-skin, reminiscent of those special moments between a baby and its parents, and sweetness.
Because scents have the deepest emotional connection, those that accentuate milky notes subtly highlight the memories—conscious or not—of the soft newborn years and the foods from our childhood, which are nice to turn to when things are tough.
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