How can packaging affect your brand image?
In this post you will discover the 4 value pillars of cosmetics packaging and the importance of the role they play in the satisfaction of the end consumer. The importance of function What are the primary functions? To contain and protect the product, ensure the correct usability for consumers and finally logistics, to search for […]
Do you have a good brand storytelling?
Beauty categories have always been a great opportunity for packaging branding. The ability of brands to create product experiences is what matters. But how can we connect to nowadays customers? What has changed? Brands are craving for stories and the designers’ job it to sublinate the brands world and address the customers’ expectations. Analysing the […]
Powder cosmetics: the business adjusts to the growing market
Anhydrous powder products are gaining traction in the beauty sector, following in the footsteps of solid cosmetics. New brands have emerged with a diverse range of products, developed in close partnership with manufacturers who have adapted existing industrial tools to meet this new need. The need for a “zero waste” bathroom free of liquid hygiene […]
Olfactory reformulation, the key for creating everlasting fragrances.
Changes in IFRA laws and directives, resource depletion or growth, production halts… All of this changes the perfumer’s palette by restricting or prohibiting the use of specific components. Reformulation has become a common technique for fragrances that have become classics – those that have stood the test of time. When attempting to resurrect an old […]
By 2025, social media shopping might be worth $1.2 trillion.
In the near future, social network shopping is expected to be a particularly flourishing business. The global social commerce industry is predicted to rise 2.5 times in the next three years, to USD 1.2 trillion. It’s a tendency that’s becoming more common, and it’s mostly fueled by Generation Z. According to an Accenture report titled […]
Beauty in the UK in 2022 will be bold.
The British retailer’s Beauty Bets report for 2021 forecasts customer trends for the coming year. Lockdown beauty practices have left behind at-home regimens that appear to be here to stay. Consumers will continue to experiment with beauty during lockdowns, with a revived interest in bite-sized beauty. Advent calendars, gift boxes, and discovery packages will continue […]
The top aesthetic trends for 2022 range from waterless washing to wild swimming.
According to market research firm WGSN, waterless washing, fermented beauty, and beauty eating will influence the beauty business in 2022 and beyond. Usability and sustainability will be the focus of beauty products in 2022. “As customers continue to turn to environmentally minded practices and goods featuring waterless features and longer shelf lives, the top beauty […]
Plastic, a sustainable solution for your cosmetic packaging
Plastic is one of the most divisive issues in sustainability right now, and every year we learn more about its role in the cosmetics business. It can be difficult to acquire data that is particular to the cosmetics industry because the rate at which plastic is created, consumed, and discarded has long surpassed the research, […]
Key aspects of sustainability and innovation for beauty packaging
While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? […]
How to optimize plastic from your cosmetics shelf
You just need to take a short look at your bathroom shelf to see the plastic trash produced by the beauty industry—bottles of shampoo, body and face wash, and lotions. A 2018 study by Zero Waste Week (a global campaign based in the UK that raises awareness of the environmental effects of waste generation) found […]