Kantar discovered that the epidemic has changed people’s beauty habits.
COVID- According to Kantar, 19 pandemic lockdowns and the resulting shift in work-from-home culture have revolutionized the beauty sector. The quantity of items consumed has reduced dramatically, as customers prefer premium, natural, and environmentally friendly products. Kantar analyzed the purchase habits of more than 300,000 individuals and households in 20 countries and women’s daily usage […]
How digitalisation is shaping the future of packaging for cosmetic brands
Brands have been driven to innovate in messaging and digital interactions as a result of online communities and connected lifestyles. For beauty brands, digital transformation is not a new idea, but it has become a top priority. With the pandemic having an effect on the physical retail experience, tech-based market strategies have become more relevant […]
Five beauty predictions for 2022 and beyond in the age of fluidity
Despite the unpredictability of living in a post-Covid world, McKinsey believes that beauty sales will surpass pre-pandemic levels in 2022. “In order to benefit from the beauty market’s proclaimed resilience, beauty companies must adapt to the new normal,” says Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration and Creation. Consumer sentiment is upbeat, and the […]
The natural next step in the story is shopping
TikTok’s head of Luxury and Fashion, Charles Levecque TikTok is active with a variety of fashion and beauty projects, including immersive fashion shows, online purchasing, and collaborations with luxury companies. During the recent Paris Fashion Week, TikTok’s Head of Luxury and Fashion, Charles Levecque, guided us through the Chinese giant’s tactics and future vision. TikTok […]
Refillable and reusable packaging: is the market ready?
Cosmetic companies are going one step further and investing in sustainability to survive in the market and adapt to consumers demands. The cosmetic sector first started innovating in sustainable formulas: natural ingredients, eco-friendly materials to respect natural skin as well as the environment. It was a matter of time that packaging also took a step […]
How to innovate in sustainability and packaging
While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? […]
Post-Pandemic Color Cosmetics Packaging Essentials
Consumers and brands are looking for cosmetics that are memorable, efficient, and long-lasting. As Covid cases decline, cheeks pink, and smiles emerge, the Lip and Cheek categories are ready for enhanced exposure—and a strong retail comeback—as Covid cases drop, cheeks blush, and smiles emerge. “Clean beauty,” which has never been more popular, is still driving […]
How can new technologies improve beauty packaging experience
Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry. This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]
Organic and natural cosmetic products are becoming increasingly popular among French women.
Women all across the world did not wait for the pandemic to begin using organic or natural cosmetics in their beauty routines, but the health crisis has clearly hastened this change. According to a new survey, practically all French women aged 18 to 50 have tried this product category, whether to safeguard their health or […]
How to engage customers with sustainability
One of the challenges of sustainability is how to engage the consumer into the process. For example, if we develop products that are recyclable but consumers don’t recycle it, we have got a broken system since it’s not circular. The main issue is that the consumer’s common thought is “sustainability is not my problem, it’s […]