Consumers and sustainability: how to engage them in the process
One of the challenges of sustainability is how to engage the consumer into the process. For example, if we develop products that are recyclable but consumers don’t recycle it, we have got a broken system since it’s not circular. The main issue is that the consumer’s common thought is “sustainability is not my problem, it’s […]
How will packaging be in 2030?
This year the packaging industry has started to face some challenges that will shape the future of packaging. The three main challenges are: the demand of customized solutions, sustainable solutions and also the digitalisation of processes due to covid19. The demand of customised solutions Did you know that 60% of customers prefer brands that customize […]
The importance of cosmetic packaging
In this post you will discover the 4 value pillars of cosmetics packaging and the importance of the role they play in the satisfaction of the end consumer. Function What are the primary functions? To contain and protect the product, ensure the correct usability for consumers and finally logistics, to search for efficiency when transported […]
Moi, the future sustainable and digital lipstick
Innovation experts are predicting that the age of analogue lipsticks will soon come to an end as consumers desire products that are smarter, adaptable and more eco-friendly. This new concept created by the branding agency 1HQ could replace single-use plastics and contribute to a cleaner planet. The branding agency 1HQ has predicted that in a […]
Is smart packaging the future of packaging?
Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry. This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]
THE CIRCULAR ECONOMY STRATEGY FOR PLASTICS IN 2030
If we keep on consuming the same amount of plastics, in 10 years we will have gathered a ton of plastics for every 3 tons of fish. And by 2050 there will be more plastics in the sea than fishes. These are the data presented last may at the World Economic Forum in Sweden through […]
HOW TO CHOOSE THE RIGHT PACKAGE
Packaging is a key element in the cosmetic market; whereas in other markets such as food, the package has a main role of protection and information, in the cosmetic market, consumers tend to choose a product for it’s packaging design. The cosmetic package is important from two points of view: the technique/safety and the brand […]
INDUSTRY 4.0 HAS ARRIVED TO MOLPACK
“These past months we have been working on innovation and digitalisation of our processes to improve our clients’ experience and adapt to the 4.0 industry. That’s why we have created a brand new logo, a new website and have integrated our 3D catalogue of cosmetic packaging ready to be customize”- says CEO of Molpack. Nowadays […]