“These past months we have been working on innovation and digitalisation of our processes to improve our clients’ experience and adapt to the 4.0 industry. That’s why we have created a brand new logo, a new website and have integrated our 3D catalogue of cosmetic packaging ready to be customize”- says CEO of Molpack.
Nowadays the packaging industry is facing three main challenges: sustainability, digitalisation and customisation and that is why from Molpack we have been working on a strategy to overcome them and adapt our company to the 4.0 industry.
The digitalisation of the industry
During the past five years e-commerce has been growing fast and now due to COVID19 it has accelerated even more. The new normality has not only changed the way we shop but also how we communicate and work within the companies; remote working has increased 34%. Given the importance of online environments, from Molpack we have invested in our new image and website to adapt to the digitalisation of the industry and offer a better service to our clients.
With our new logo we want to create a new corporate image that reflects our main values: creativity, innovation, design and quality service. That’s why today we are happy to be represented by our new version of Molpack, ready to offer our high quality products to the best brands in the cosmetic sector:
Our values are also reflected in our new website which is thought to be much more responsive and with an aesthetic design that offers a clear view of our products and services.
- Intuitive website: We have improved our UI so our clients can browse and fill information in a clear and intuitive way.
- 3D packaging catalogue: we are currently digitizing our catalogue from a 2D PDF to a 3D visualizer of our packages ready to be customized!
- New blog section: from Molpack we have also included a new blog section to share news, relevant trends and innovations of the cosmetic packaging sector so our clients can also learn key aspects when choosing their package. We will share a post every week on our blog.
- Find us on Linkedin too! We believe that it is important to be present on this digital B2B network so we can share our packaging expertise and products and also connect more easily with our clients.
“We believe that this image change will have a positive impact on our image and help position Molpack as an innovative packaging company that aims to grow and lead the market” – Andreu Monné- CEO of Molpack.
Customisation in the cosmetic sector
Connectivity has disrupted customer behaviour irrevocably: 78% of consumers prefer customized products. Personalization at scale will continue to grow as a trend that will enable distinctive and memorable experiences. That is the reason why the world’s most successful companies are those who are able to adapt to their customers needs and preferences.
From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients.
“You can now see our catalogue in 3D from our website, customize the package you need with your team in less than 2 minutes and send it to us. We will be able to provide an even faster service than before” Roger Monné – Sales director
By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation.
How does it work?
Visit our website and enter our 3D catalogue
Choose the package that best suits your products’ needs.
Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it.
Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info.
Our team will contact you as soon as possible to start the project.
Receive your command.
Are you looking for cosmetic packaging?
If you are currently looking for cosmetic packaging, contact us and our sales team will evaluate your needs and help you choose the right solution for your project.
