five packaging trends for 2022
The cosmetic packaging sector is one of the markets with more fast-changing trends. In order to make sure that your brand is competitive and meet the consumers’ expectations in this global market, it is essential to follow the latest trends in the market. In the following blog, we will help your brand to identify the […]
The guide to understand the post-covid consumer
COVID-19 has been a huge challenge to society and has indeed affected many businesses across the world. As a consequence, companies have had to adapt to this new normality in order to survive and shape the future of the economy. The question we are going to answer in this blog today is: how does the […]
How COVID-19 is changing the world of beauty
The cosmetic market has always been a very resilient sector, but how will the sector adapt to the global COVID19 crisis? In this blog we are going to share the key aspects of the McKinsey and Company study that analyses how the pandemic has affected the beauty world. The cosmetic market has always been a […]
How cosmetic brands are accelerating their time to market
Nowadays, consumers are looking for packages that are “Instagramable” and also sustainable. It is impressive how brands are adapting fastly to these new movements and trends in order to meet the customers expectations before the competence does. Refillable and reusable packaging are no longer a “nice to have” but more a must have. These new […]
How to recycle cosmetic packaging
Did you know that 50% of people don’t even try to recycle their empty containers as it is deemed “inconvenient”? The so called incommodity results in 2.7b plastic bottles of solely bathroom waste hitting landfills every year. But beauty product packaging is specially confusing and tricky to recycle. That’s why in this blog we are […]
New technologies to create brand experience online
Brand engagement is one of the biggest challenges when creating a brands’ identity. Connecting with the customer is key in order to stand out from the competence and capture their attention. Thanks to nowadays technologies such as AR, 3D or virtual reality, brands can create unforgettable experiences for their customers. What is AR Since virtual […]
How can we influence the consumers’ buying decision?
How will the shops of the future be? Who will visit them? and most importantly: how are we going to convince people to buy our products? Though we may not know the answer to these questions, what we do know is that packaging will always remain a key factor to present a brand to the […]
Reusable packaging – the new natural in cosmetics
Reusable packaging is often considered a system from the past since it reminds us of the milk-man-model but it is sure coming back to the present and will be the future if we are a growing population of consumers. We have to take into account that soon there will be a billion people living on […]
The latest innovations to decorate packaging
The increasing demand of customisation among consumers is also causing an evolution in the printing and labeling sectors. The market can now offer cutting edge solutions such as intelligent tags, digital processes or surface effects. Also new coating technologies allow the print to minimalism the scuffing issues in PET bottles. One of the main trends […]
How to create better brand stories with your packaging
Beauty categories have always been a great opportunity for packaging branding. The ability of brands to create product experiences is what matters. But how can we connect to nowadays customers? What has changed? Brands are craving for stories and the designers’ job it to sublinate the brands world and address the customers’ expectations. 1. Analysing […]