Innovation experts are predicting that the age of analogue lipsticks will soon come to an end as consumers desire products that are smarter, adaptable and more eco-friendly. 

This new concept created by the branding agency 1HQ could replace single-use plastics and contribute to a cleaner planet. 

The branding agency 1HQ has predicted that in a near future we will be able to buy reusable lipstick that will be able to change colors instantly. The agency states that this new concept of lipstick will help the cosmetic industry be more inclusive and eco-friendly.

How does it work?

The cutting-edge technology for Moi lipsticks would allow consumers to save any color selection and even to create their own and unique fades, patterns and gradients via voice command. Can you imagine how incredible that will be? You will only have to talk to your lipstick to create a matching color for your outfit. 

Furthermore the lipstick includes an exfoliant and primer tip, therefore you won’t need any lip liners, lip balms or lip exfoliants additionally. With one product you will be able to do it all.

Reusable design because sustainability is a must

Most lipstick applicators today are made from plastic and are not easily recyclable or biodegradable. With the launch of the digital lipstick, one would not require to use multiple lipstick products as the digital lipstick will be able to do the job of three products – lipstick, lip primer and lip scrub. If you need a refill, you will need to visit an autonomous ink filling station. 

Thanks to its concept and reusable design, the lipstick would help to avoid single-use plastics in the environment and, therefore, save unnecessary waste. Furthermore, thanks to the possibility of customisation and creation of any tone or shade, it would be more inclusive for all types of skin tones and promote diversity. 

Mike Webster, director of 3D Structure & Experience at 1HQ says, “We envision a lipstick applicator that utilizes inkjet printing technology so that every application is as good as the first.” Since he states that “It no longer makes sense to produce packaging that is discarded after a single use, so the applicator will be reused, leading to reduced waste and revolutionising the eco-credentials of this currently single-use product.”

Webster envisions that autonomous filling stations would be located in stores and busy locations to replenish the lipstick when these colours run low. 

The technology based on creativity and intelligence

The innovative technology that enables the Moi concept is Inkjet. This technology has the potential to create color-changing lipstick. Through piezoelectric Drop On Demand technology, the lipstick will be able to release its formulation through tiny nozzles and proximity sensors to print a bespoke range of colors that complement your skin tone or shades that are perfect color matches of your favorite outfits.

Webster says: “Like many other smart devices, it will likely be controlled through a mixture of haptic and voice input. So, whether you’re after a striking matte red or a subtle nude, you’ll be able to select the right option by simply applying pressure or speaking.”

Moi comes with various other digital features. As it’s thought that 3D olfactory printers could be used to create new scent molecules one day, this could enable the engineering of personalised 3D printed scents and tastes. 

The future: are you ready for the most intelligent lipstick?

Despite this groundbreaking concept, Moi is ready to go further and that is why they are already planning the development of self-regenerating materials to be applied to the cosmetic market. Their vision is that in the future, your lip gloss will remain perfectly in place all day and the lipstick applicator will be able to repair itself when damaged.

If this digital lipstick does come into existence, it will be looked at as an investment. It’s not yet confirmed whether this product will need electricity to work or will it run on batteries. Just like the perfume capsules, it’s still in a work-in-progress stage. There is no mention of the launch date either. However, when it does come into the market, expect it to change the world of beauty forever. Are you ready for the most intelligent lipstick?