Brand engagement is one of the biggest challenges when creating a brands’ identity. Connecting with the customer is key in order to stand out from the competence and capture their attention. Thanks to nowadays technologies such as AR, 3D or virtual reality, brands can create unforgettable experiences for their customers.

What is AR

Since virtual and augmented reality are making their way into almost every segment of our daily lives, it is only natural that they also trickle into marketing, an industry that nowadays heavily relies on digital media. As you may know, augmented reality is an interactive experience of the real-world through 3D technology that can be sometimes multisensory. 

According to Mark Zuckerberg “The incredible thing about  AR technology is that you feel like you are actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.”

The main benefits for your marketing strategy are: 

Building a relationship with clients: using AR for marketing and communication campaigns for a brand is an excellent way to connect with your target, especially if it’s millennials. New technologies and experiences always spark interest and wonder. 

Entertainment: AR is basically a way to communicate your brand message through entertainment and an interactive storytelling. It is an enjoyable experience with which you will be able to be closer to your client and engage with him at the same time he has fun and learns more about your brand. You can even use it to create a transmedia narrative that can start offline and end up online. 

Customizable content for the user: The main benefit of VR and AR would be that it creates such value through personalized content and new business models.  AR allows every brand to create its unique experience.

Raising brand awareness: Virtual and augmented reality are the new channels for increasing brand awareness because they have the personalized characteristics of social media, yet people can experience content on a deeper level, from the first-person perspective.  For example, Coca-Cola in Poland promoted the Christmas spirit through AR that allowed customers to become Santa Claus. 

Help customers in buying decisions: AR and VR experiences can be measured by marketers to apply metrics and create a strategy to attract these potential customers. Using these technologies in a creative way and applying the correct messages can result very effective to sell. 

How to use AR for your brand 

Virtual tours: show your customers around from home

If you have an interesting manufacturing process or a very nice store, you can consider giving a tour to your customers that might be interested in living the experience of travelling to your stores (and now more than ever with covid19). Thanks to the possibilities of virtual reality, your clients will be able to transport themselves wherever they are to your store or factory and live the real experience from any part of the world. They might even be able to walk and discover new things. 

An example of a brand that is using AR for a virtual tour is NYX. They have announced a virtual concert starring Bebe Rexha and an AR pop-up shop. For their Spring 2021 production collection, the cosmetic brand has created a multi-platform to present a virtual concert and a shop tour. The Snap-chat powered virtual store allows customers to dive into a fully immersive shop experience. The experience is gamified and customers can even try on their products. 

In order to create the experience, NYX has used the Thriller app and Snapchats’ camera. Users can access the NYX Professional Makeup virtual store environment through a variety of entry points: through the custom branded Snapchat Lens in the Snapchat Lens carousel or in the Triller app, by using Snapchat to scan a Snapcode. 

In addition to the concert, Bebe will guide fans to the NYX Professional Makeup AR shopping experience where they can engage with virtual beauty try-ons, arcade-style digital games, and exclusively explore the newest products. The virtual store will remain open to consumers well into 2021, with quarterly updates featuring future launches.  

Virtual tours are a great way to introduce your spaces to customers who might not be able to visit them due to distance or covid19. Furthermore, clients can visit your factory or store whenever they please since it’s online and live the experience.

New launch 

An innovative way to present a new product is using AR so clients can have an idea of how it looks and works. 

Product testing through virtual reality can be applied to a wide range of product types, from apparel and footwear to cars and other means of transportation, even to travel packages and real estate. Your customers will be grateful for the chance of trying out the product, and let’s face it – testing new things in virtual reality is just a fun experience for everyone.  Imagine your clients could try out how your new lipstick looks on them, it would be for sure an attractive experience. 

3D experience for Cosmetic Packaging

From Molpack we have created a 3D experience for beauty brands to select their perfect package and see in real-time how their brand would look on our package. Our aim is to create an enjoyable experience as well as offering a fast and effective service to our customers. 

You can live our 3D experience here and play with our designs.