New technologies to improve customer experience
Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry. This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]
Millenial and GEN-Z trends in cosmetics
Consumers have disrupted their behaviour with the way they buy, their desires, and their fashion ambitions, and 2020 has been the year of growth in major trends and a year that has reshaped the industry forever. Consumers have had a year of new experiences, more in-depth insights thanks to digitalization, and opportunities to reflect on […]
How digitalisation will shape the future of brands
Brands have been driven to innovate in messaging and digital interactions as a result of online communities and connected lifestyles. For beauty brands, digital transformation is not a new idea, but it has become a top priority. With the pandemic having an effect on the physical retail experience, tech-based market strategies have become more relevant […]
How will the current legislation and studies shape the future of circular economy?
The EU recycling standards for a sustainable future The European Union is moving towards a stable economy and the European Commission is adapting the current legislation towards a sustainable approach. The implementation of these developer recommendations and requests must be closely monitored to ensure that brands adapt to these new challenges in an efficient way. […]
Retail trends for 2021
During 2020 different consumer behaviours have led to the development of new channels in the retail sector. The digitalisation of retail has accelerated and affected the new trends in the sector. Technology, the new ally to survive. Who would have thought that in a matter of months something so common as going shopping to your […]
Twitch, the new opportunity for brand communication
If you still don’t know what twitch is, in this blog you will discover one of the social media platforms with more reach and that has grown faster in the digital environment. The platform started off as a platform focused on gamers but nowadays brands such as Freshly Cosmetics are taking advantage of Twitch’s reach […]
Refillable and reusable packaging is the new cosmetic challenge
Cosmetic companies are going one step further and investing in sustainability to survive in the market and adapt to consumers demands. The cosmetic sector first started innovating in sustainable formulas: natural ingredients, eco-friendly materials to respect natural skin as well as the environment. It was a matter of time that packaging also took a step […]
How to position your brand with the correct packaging
If there is a type of product which attracts us more for its packaging and presentation than for its components, formula or characteristics it’s beauty products. The main goal of beauty and cosmetic packaging is to capture the attention of potential customers. How many of us are currently using daily skincare products and have no […]
Waterless cosmetic: from sustainable packaging to sustainable product
The increasing demand of sustainable packaging solutions for cosmetic products has promoted the development of eco-friendly cosmetic products. For this reason, numerous studies have decided to analyse the environmental impact of water-based cosmetics and why waterless cosmetics are the perfect alternative if we want to be more sustainable. Water is one of the main components […]
The stick format is the new revolution of the packaging sector
Packaging is so important it can even justify the price of a product: it is the first impression of a customer and therefore, has the responsibility of representing the brands’ image. However, there seems to be a new format that is revolutionizing the packaging sector because of its flexibility and commodity that adapts best to the accelerated […]