Brands have been driven to innovate in messaging and digital interactions as a result of online communities and connected lifestyles.

For beauty brands, digital transformation is not a new idea, but it has become a top priority. With the pandemic having an effect on the physical retail experience, tech-based market strategies have become more relevant than ever.

Brands have a lot of power in the cosmetics industry.

Brands in the cosmetics industry have been pressed to rethink their marketing strategies, as well as how they connect, distribute, and engage with customers. According to a new Mintel survey of British people, the majority of cosmetics shoppers use apps, online reviews, and content when shopping in-store. Digital networks are particularly important to younger generations: more than half of 16- to 34-year-olds use them.

“Transparency and trust are more critical than ever before. Consumers scrutinize everything a company does or says with a magnifying glass ‘Skinfluencers,’ or social media content creators who are thought leaders in their fields – They scrutinize not only recipes and active ingredients, but also brands’ environmental statements and ethical principles, which range from dermatologists and make-up artists to ordinary people with a large following.

Due to health and safety constraints in stores, beauty companies are investing in more complex virtual experiences rather than the traditional e-commerce approach. The aim is to increase online interaction and provide a more authentic brand experience by incorporating VR/AR try-ons, virtual skincare consultations, and interactive experiences, such as these groundbreaking beauty brand partnerships with the videogame Animal Crossing: New Leaf.

These interactions are intended to help emerging sales and marketing models that are impacted by pandemic constraints, as well as trends such as personalization and AI-based solutions. Consumers’ needs for smart personalisation are being met by cutting-edge technologies like this make-up and skincare dispenser, which represents a revolution in beauty technology.

There are further projects in areas such as connected packaging, artificial intelligence in product creation, or emerging digital channels like marketplaces or social networks, according to Ivan Borrego, General Manager of Beauty Cluster Barcelona. “As a result, a new wave of creative goods and services will emerge.” Brands who are serious about digital will have a leg up on the competition.

Using digital tools to accelerate speed to market of new cosmetic products

Nowadays, consumers have radically changed their purchasing habits and are much more demanding. They are now looking for products that are healthy and customized, prioritizing those that make their life easier and for a reasonable price at the exact moment they need them. In order to face this challenge, the packaging industry has to adapt their process so brands can adapt faster to the demands of their clients. This requires the packaging customisation process to be much more flexible in the companies’ designing, validation and production processes. 

The solution: 3D configurators for easy customisation

Digitization is key from the very beginning of the process to be able to modify the product as many times to the very end; before being launched into the market. Digitization optimizes the process of packaging since you can collaborate directly with the multiple agents involved in a project  such as designers, providers, recyclers and clients. This helps to visualize the results of a packaging and to avoid future mistakes. 

The main benefits are:

1. Validating directly in real time: 3D packaging models can be edited easily online by the multiple agents using the same platform and in real time, saving up time for everyone that is involved in the project. It can also accelerate the selling process up to 4 times, since brands can visualize the packaging solution with no need of physical prototypes. 


2. Increase their speed to market x3: thanks to easy customisation, brands can adapt faster to the trends of the market such as sustainability and launch their products before. 


3. Avoiding to launch a product into the market that the consumer doesn’t like: The consumer can also be involved in the process if it’s online. Therefore, it’s much easier for companies to validate a product before putting it on the market. 


4. Finding what you are looking for: Working with algorithms enables brands to find the materials you may need to develop your product or the recyclers that are next to you or the client that is looking for your product. These connections can be made automatically when you work in a collaborative platform.


Start customising your own packaging!

From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients. 

“You can now see our catalogue in 3D from our website, customize the package you need with your team in less than 2 minutes and send it to us.  We will be able to provide an even faster service than before”  Sales director

By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation. 

How does it work?

1. Visit our website and enter our 3D catalogue


2. Choose the package that best suits your products’ needs. 


3. Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it. 


4. Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info. 


5. Our team will contact you as soon as possible to start the project. 


6. Receive your command.


Are you looking for cosmetic packaging?

If you are currently looking for cosmetic packaging, contact us and our sales team will evaluate your needs and help you choose the right solution for your project.