Sustainable skincare is here to stay
Sustainability in the cosmetics industry is becoming more of a consumer priority throughout the world, with many people opting to buy less plastic items and expecting businesses to make their products more sustainable – something that the epidemic has highlighted. This need is driving beauty companies to develop new ecological ideas including waterless beauty, upcycling, […]
How packaging design can help a cosmetic brand be more sustainable
According to a recent McKinsey research, Americans expect to spend less on skincare, cosmetics, and other personal care goods in the future than they did previously. Making good improvements in terms of sustainability is one method for cosmetic businesses to reclaim consumers, and packaging is a crucial battleground in the fight against environmental waste. Each […]
3 things you need to know before selling your cosmetic products on a marketplace
Cosmetics sales on the internet have increased dramatically in recent years, especially since the start of the health crisis in 2020. In this environment, the well-known “marketplaces” are among the inescapable actors, bringing with them enormous prospects but also numerous obstacles, notably in terms of legal difficulties. What are the legal implications of selling via […]
How to build a sustainable cosmetics brand
Brands that lead the plant-based cosmetic market, dedicate to providing raw material traceability in order to supply customers with high-quality products. They usually set four commitments to sustainable development for this purpose: innovating, sourcing, biorefining, and acting sustainably. Understanding clients’ requirements and anticipating their expectations is the goal of the Innovating pillar. Leading sustainable brands […]
Social Media trends in the cosmetic market
Color will become a sign of self-expression and hope as the world escapes from the pandemic’s limitations. People will feel stronger and more secure in their capacity to face the future as a result of it. In 2021, customers will find makeup appealing, and it will come with a new notion of value. To provide […]
Sun protection: Insufficient use by 40% of French people
Protecting yourself from the sun’s rays is essential to prevent premature skin aging and cancer, yet this reflex is still not systematic. A new survey reveals that the French may well be aware of the risks involved, a significant portion of the population continues to not use sunscreen or not to use enough during prolonged […]
Cosmetic packaging trends according to consumer insights
According to the latest market analysis of the cosmetic packaging industry, consumers care more about health, ethics and sustainable aspects of the product and the brand. Customers are also choosing and prioritizing those brands that support natural cosmetics with probiotics. These new challenges are forcing the packaging industry to be innovative and constantly evolving. The […]
The future of beauty is digital
In 2020, the COVID-19 epidemic has radically altered shopping and consuming behaviors. According to a recent analysis by Euromonitor, the development of Internet shopping, the increased emphasis of cleanliness, and revitalized self-care at home practices have altered the worldwide cosmetics and personal care business. In Euromonitor’s Beauty Survey 2020 study, Lisa Holmes, Global Consumer Insights […]
Social media: new beauty influence
Kolsquare undertook a thorough investigation into the factors that affect aesthetics on social media. From January 2020 to February 2021, the platform, which specializes in the optimization of impact marketing strategies, looked at the behavior of hundreds of brands and influencers on Instagram, Facebook, Twitter, YouTube, and TikTok. With about ten testimony, the quantitative data […]
Skin protection is even more important since COVID19
Skin safety requirements were redefined during lockdown as a result of increased screen time and decreased sun and pollution exposure. Alex Fisher, Associate Director of Beauty & Personal Care at Mintel, recently published a report that explores emerging customer demands and opportunities for brands. As the year progressed, it became unavoidable to use screens to […]