Categoría: Concepts and trends

  • Plastic, a sustainable solution for your cosmetic packaging

    Plastic, a sustainable solution for your cosmetic packaging

    Plastic is one of the most divisive issues in sustainability right now, and every year we learn more about its role in the cosmetics business. It can be difficult to acquire data that is particular to the cosmetics industry because the rate at which plastic is created, consumed, and discarded has long surpassed the research, technology, and innovation required to comprehend the effects of our activities. However, we are aware that the amount of plastic that can build up throughout the production of a single product can occasionally be startling. If you manufacture cosmetics items for profit and are seeking to expand, plastic is almost always present.

    The executive statement of a strategy for sustainability published by the United Nations Environment Programme in 2018 states: «The advantages of plastic are apparent. The substance is affordable, lightweight, and simple to produce. Since the 1950s, the production of plastic has increased dramatically because to these characteristics. If we don’t change the way we make, use, and manage plastics, we won’t be able to handle the amount of waste we currently produce. In the end, addressing one of the major challenges of our time would necessitate regulation by the government, innovation by businesses, and action by individuals.

    Let’s face it: Plastic has a poor reputation; in some circumstances, you could even say it has been vilified. There is no arguing that waste is a problem, but by demonizing plastic in isolation, we are missing an opportunity to take a closer look.

    Due to the critical sanitary and safety measures required to control the spread of COVID-19, single use plastic use has significantly increased across numerous industries, particularly in 2020. Single-use plastic is a key component of crucial hygiene measures in the medical sector, including masks, gloves, gowns, and medical equipment. We don’t think we’ll fully understand the effects of single-use plastic waste until well after 2020.

    Given that plastic is used across our «packing chain» as a cosmetic business, it is unavoidably a contentious discussion to have. It is difficult to narrow our emphasis when plastic is a global common denominator of modern consumption. Plastic has a wide range of negative effects on human health, the environment, and ecosystems. In order to better comprehend the advantages and drawbacks of this material, we are striving to give a basic viewpoint on plastics’ use in the cosmetics sector.

    ​​We are interested in the life cycle of plastic packaging used in the cosmetics industry, and more precisely, how plastic is produced, used, and eventually disposed of. Given that PET (Polyethylene Terephthalate) is the material most frequently used to package cosmetics. 

    Benefits of Plastic

    Production – You might be surprised to learn that one of the most energy-efficient packaging materials to create is Polyethylene Terephthalate (PET). We shared their shock! PET is a thermoplastic that can be heated and shaped into a certain mold shape. Typically, PET bottles are produced using the Injection Stretch Blow Molding technique from hard or «solid-state» resin (ISBM).

    Franklin Associates, a US independent consulting business with expertise in life cycle assessment (LCA) and solid waste management, has carried out numerous research studies on PET across various industries. Franklin Associates concluded that the production of a PET bottle was significantly more energy efficient when compared to the production of an aluminum can and glass bottle, respectively, in a 2009 study on the comparison of beverage containers (which are quite similar to cosmetic containers). PET bottles required 11 million BTU to produce, compared to 16 million BTU for aluminum cans and 26.6 BTU for glass bottles. The PET bottle had a CO2 equivalent of 1,125, the aluminum can had a CO2 equivalent of 2,766 and the glass bottle had a CO2 equivalent of 4,848. Plastic comes in right after wood in the energy efficiency rankings of material manufacture, while aluminum and glass come in last. Regarding how the world’s oil production affects the creation of plastic, there is contradicting evidence.

    Transport: When moving materials across the world, the weight of the cargo is a crucial consideration. Plastic is the material of choice for ingredient suppliers, manufacturers, and distributors for a variety of reasons, including cost and emissions associated to transport. There is reduced likelihood of fractures, leaks, and a higher resistance to environmental extremes that may be encountered during shipment because plastic is more durable. For instance, if your product were sent from Palm Springs, California to Toronto, Canada in a glass bottle during the colder months, the substance might freeze and result in the glass container blowing up. In addition to both shipments being larger because of the weight of the glass, having to replace any broken goods increases the carbon footprint of the purchase. From a consumer’s perspective, it is also better to travel with cosmetic plastic packaging because it makes your luggage lighter and reduces the possibility of having broken glass, which would need you to replace your suitcase, clothes, products, etc.

    Recyclability – In the US, the market for plastic bottles is dominated by PET and HDPE (another form of thermoplastic). The most recycled plastic and the plastic that is the easiest to recycle mechanically using single stream or multi stream collection is PET. The majority of US communities typically use curbside single-stream collection to manage residential recycling. Single-stream recycling is the practice of putting glass in the same recycling bin as aluminum and steel cans, different kinds of plastic, newsprint, junk mail, cardboard, and other types of paper. PET is quickly recognized because to the recycling code number (look for the recycling triangle with 1 at the center). As opposed to thinner, more flexible plastics, thicker resin bottles, like PET, are the most likely to be accurately sorted and recycled.

    Because 40% of PET’s energy is considered to be its «resource energy,» or the energy that can be recovered and utilized again through recycling from its raw materials, the sustainability factor for PET increases even more when it is recycled.

    Cleaning your bottles before placing them in the recycling container for collection is always a good idea.

    Consumption for multiple uses: This practice contrasts sharply with consumption for only one purpose (which will be covered in the cons below). The vast majority of completed cosmetic items packaged in plastic are multi-use products; depending on their function, they may be used hundreds of times before being discarded.

    The product might potentially be kept in use for a number of weeks to several months, depending on its size and nature. It’s noteworthy to note that a packaging compatibility test must be completed before a cosmetic product’s formula can be put on the market. Depending on the product’s contents and function, plastic may be required to safeguard the formula over time and provide a secure consumer experience. Glass shampoo bottles, for instance, that are meant for use in the shower, may be challenging to handle safely.

    As a result,

    When it comes to sustainability, we must let go of the idea of perfection, but we also need to change how we look at plastic packaging from the perspective of life cycle analysis. Plastic is treated as a disposable material rather than as a precious resource that may be used, which results in waste. Along the whole supply chain of a product, from ingredient suppliers to production facilities to branding to transport to retailers to customers to waste disposal, innovation and accountability for sustainability are required.

    Even if the production of plastics uses less energy than other packaging materials like glass and aluminum, we can certainly say that there is still more to be done in terms of end-of-life management. To achieve the UN’s concept of a sustainable society—one that satisfies the requirements of the present generation without compromising the capacity of future generations to satisfy their own needs—a shift from a linear waste economy to a circular economy will be necessary.

  • Key aspects of sustainability and innovation for beauty packaging

    Key aspects of sustainability and innovation for beauty packaging

    While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? In terms of inventive packaging, what does the future hold?

    Shiny foil substrates were usually utilized in cosmetics packaging to provide appealing eye-catching attraction and alluring impulse purchase. The current tendency is to eliminate all types of plastic, including film, windows, vacuum forms, and other forms of plastic. The issue is to maintain the package’s aesthetic attractiveness and eye-catching attributes while also making it ecologically sustainable so that the firms can demonstrate their commitment to responsible packaging. 

    As sustainable materials advance, suppliers must be innovative in incorporating them into both primary and secondary packaging. When a potential consumer sees the package on the shelf, the images must still entice them. 

    In the beauty sector, sustainability is becoming increasingly important. Consumers believe the best sustainable packaging has recycled content and is easily recyclable, according to our study. Refillable and reusable solutions are also becoming more popular. Over the next several years,there will be a lot more innovation in terms of designing for recyclability.

    Eco-friendly packaging

    As we all may know, this is no longer a trend but an obligation since even public institutions and the European government are taking serious measures to ensure the protection of the environment. Thanks to these measures and also the consumers’ decisions to support sustainable brands, eco-friendly packaging is increasing in the last years.

    81% of spanish population take into account the environmental impact of packaging and therefore decide to buy a product or another depending on the packaging material used. In terms of plastic, it is a very good option to use recycled plastic or reusable plastic since it is the easiest material to recycle at recycling plants. Apart from being sustainable it is lighter than other materials like glass and also can be used in direct contact with the product in contrast with materials like cardboard. For cosmetic products, plastic is the best primary packaging option. 

    In case you want to use a box as a secondary package, it can also be a good option if you are going to sell your product at e-commerce or transport it. It ensures a double protection for your product and can also help you create a more surprising unboxing. 

    Customisation in the cosmetic sector 

    Connectivity has disrupted customer behaviour irrevocably: 78% of consumers prefer customized products. Personalization at scale will continue to grow as a trend that will enable distinctive and memorable experiences. That is the reason why the world’s most successful companies are those who are able to adapt to their customers needs and preferences. 

    There is nothing that captures more the attention of consumers than differentiation in communication. This can sometimes mean being disruptive and risking your brands’ image to make a difference and revolutionize the market. This is the case of Fenty Beautys’ communication. Consumers are constantly searching for a brand that promotes self confidence and transparency in a natural and human way. We can see in Rihannas’ campaigns how she uses different body models and promotes diversity and self love which is also reflected on her product: Fenty is one of the only brands that offers many different types of make-up foundation for every type of skin color. 

    Customisation and inclusion is no longer a trend in this case, it is also a necessity and a movement that represents values such as equality and human rights. These new types of product also come with different packages to offer a complete customisation experience. The reason why this brand has become so popular is because it offers 40 different skin tones. This product revolutionized so much the cosmetic industry that in 2017 was nominated one of the 25 best inventions in the Times. Every make-up foundation came with a transparent aesthetic packaging which represented the values of the brand and also helped the customer to identify more easily their skin tone. 

    With this example, we can see how consumers are looking for products that adapt more to their needs in a very personalized way. Creating the ideal packaging is always about representing brand values so that consumers can easily associate the product to the brand even before seeing the name. 

    How to customise packaging in 3D easily

    From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients. 

    By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation. 

    3D packaging customisation will enable your brand to visualize faster how your brand identity looks on our packaging. Furthermore, it will allow to reduce errors when launching a product and to even analyse before the launch of a product how the design will impact on your customer behavior through focus groups and interviews. 

    Visit our website and enter our 3D catalogue

    Choose the package that best suits your products’ needs. 

    Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it. 

    Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info. 

    Our team will contact you as soon as possible to start the project. 

    Receive your command.

    Find the right supplier to optimize your packaging projects

    From Molpack we help our brands accelerate their time to market through the latest software to customize our packaging in 3D and validate it in real time. Our 3D configurator is currently accelerating x3 brands time to market when launching new customized products and adapting faster to the markets’ trends. 

  • How to optimize plastic from your cosmetics shelf

    How to optimize plastic from your cosmetics shelf

    You just need to take a short look at your bathroom shelf to see the plastic trash produced by the beauty industry—bottles of shampoo, body and face wash, and lotions. A 2018 study by Zero Waste Week (a global campaign based in the UK that raises awareness of the environmental effects of waste generation) found that cosmetic companies produce 12,000 crore packaging units annually, the majority of which is not recyclable. Furthermore, this waste is going nowhere because plastic can take more than 500 years to naturally decompose.

    Several cosmetic companies are attempting to find a solution to this terrible man-made problem as our landfills grow to capacity. Kevin Murphy, a haircare company, employs square bottles since they take 40% less plastic to make than round ones and don’t require additional packing materials for shipping. The companies Aveda and Love Beauty & Planet are introducing new post-consumer resin, or recycled plastic bottle, product lines. Procter & Gamble, which makes the well-known deodorants Secret and Old Spice, is experimenting paper packaging as part of its commitment to minimise its environmental effect.

    While brands are in charge of enacting radical change, we must also do our part. When you next restock your beauty shelf, keep an eye out for the following:

    Watch for signs

    Checking to see if your goods can be recycled is the first step in decreasing your plastic waste. Most bottles feature the Möbius loop, which signifies recyclable material. The symbol on plastic will be accompanied by a number that denotes the type of resin used; among the seven variations, numbers 1, 2, 4, and 5 are the best candidates for recycling. Reusable solutions do help cut down on the demand for new plastic, even though they can only be recycled three times. But when it comes to transparency and awareness about their recycling efforts, the beauty industry still has a ways to go. The green dot on packaging indicates that the company has made a financial contribution to a packaging recovery organization, not that the container is biodegradable, according to Victoria Fu and Gloria Wu, a husband-and-wife team of cosmetic chemists who frequently debunk skincare myths on their Instagram account (@chemistconfessions).

    Even biodegradable plastic is not the magic bullet it is frequently promoted as being. For it to degrade, certain circumstances must exist, such as temperatures over 50 degrees Celsius and the ideal ratio of air, moisture, and bacteria. The inventor of the ayurvedic beauty line SoulTree, Vishal Bhandari, claims that even in commercial composting facilities, the packaging takes 90 to 180 days to degrade. In landfills, these plastics won’t degrade; instead, they’ll just sit there and add to the debris.

    DISTRIBUTE AND DIVIDE

    India produces 62 million tonnes of rubbish annually, and sorting it requires a significant amount of time and money. Check the rules for your recycling unit to ensure recycling is efficient. Glass jars, metal lids, some plastics, and cardboard packaging can all be recycled, but it can be difficult to recycle plastic pumps, perfume tubes, and products made of multiple materials (like eyeshadow palettes and lipstick tubes). These items must be separated from other waste. Join EcoWise (Ecowise.net.in), a waste management organisation that provides recycling and beauty empties pick-up services in 15 cities.

    PARTICIPATE IN THE #SHOPMYSTASH MOVEMENT

    #ShopMyStash, an Instagram trend launched by industry watchdog Estée Laundry, adheres to a straightforward rule to reduce the waste produced by partially used products: Less usage. Purchase less and utilise what you currently have by using your personal beauty supply. Similar trending hashtags like #NoBuy and #LowBuy, which ask you to reassess needs the next time you want to buy your seventh nude lipstick, have been started by a number of other beauty bloggers like Serein Wu and Kelly Gooch.

    CONSIDER THE IMPACT OF ELECTRONIC SHOPPING According to Pawan Maheshwari, founder of Bengaluru-based Packmile, a sustainable packaging design firm that collaborates with e-commerce giants like Amazon, «Our systems aren’t designed to handle the single-use plastic waste [read: bubble wrap] generated from online orders.» Combining your shopping list, submitting your order all at once, and phoning customer service to request minimal packaging will reduce waste. Earth Rhythm, a personal care company, gladly complies with this request and even sells their soap bars without the exterior tin box.

    DONATE TO GAMECHANGERS

    Choose companies that are making an effort to be environmentally friendly. Inspire by the well-known MAC Cosmetics «Back to MAC» campaign, Indian firms have developed incentive programmes to encourage recycling. According to Megha Asher, the founder of Juicy Chemistry, «using our Recycle and Reward programme, customers can send back five full-size empties to gain a discount [on their next purchase]». Mehul Manjeshwar, the marketing director of zero-waste personal care company Bare Necessities, thinks that product refills help businesses build closer bonds with their customers. Customers can come to us and fill their own glass jars with their preferred product using our replenishment stations.

    SEEK OUT OPTIONS

    Because eco-friendly packaging is 50% more expensive than plastic, firms are strongly discouraged from using it. Mikail Pardiwala, the creator of eco-friendly fashion company TreeWear, claims that packaging makers frequently lack motivation to innovate because businesses initially place smaller orders. According to Manjeshwar, more innovation will result from individuals thinking more about recycling, reducing, and reusing their plastic trash. There are a few trend-setters who are ahead of the curve, which is good news. Molpack produces recyclable packaging items to cut down on waste.

  • What you need to know about beauty packaging in 2022

    What you need to know about beauty packaging in 2022

    In 2022, significant packaging trends will include secure, sanitary, and sustainable designs. As customers strive for more ecologically friendly solutions, package design innovation to improve security and sustainability will be critical.

    Novi’s team of scientists, sustainable packaging specialists, and community of brands, contract manufacturers, and suppliers weigh in on the trends that will have the most influence on beauty in the near future and help define the industry’s future: Inclusion and Diversity 

    Consumers want goods and experiences that are tailored to their individual demands. Brands will struggle to connect with consumers if their product offerings fall short of the evolving concept of beauty. By incorporating universal design principles into their product design, brands may further promote diversity and inclusion. Brands who make beauty more accessible will become trailblazers in this important field, expanding the market for their goods even more.

    Products That Are Long-Lasting 

    As customers consider the impact of their purchases before making a purchase, sustainability has become an industry standard. Waterless goods are one such example. A base accounts for around 70% of a product’s composition. Even though water is a limited resource, it is frequently the basis of choice since it is inexpensive and so maximizes profitability. Instead, manufacturers are opting for alternative bases that are grown and collected in a more environmentally friendly manner. 

    Packaging that is environmentally friendly 

    For customers, the impact of a product is now just as important as its efficacy. They want to see manufacturers abandon single-use plastics in favor of waste-conscious design. The traditional ‘up-cycle your glass jar’ approach will no longer suffice, since bioplastics, recycling programs, and refillable choices are all part of the design.

    Consumer Attitudes 

    Shopping and self-care routines have become more streamlined and individualized. The rise of artificial intelligence (AI) and other technologies is converting shopping into a seamless virtual experience. Customers may test on different hues and styles here, or get product recommendations using their phone’s front-facing camera. Some companies are using technology to create customized items such as hair care systems and foundations. It’s an innovative method for customers to connect with well-known companies as well as discover new ones. By minimizing in-store product sampling and shipping-related emissions from returns and exchanges, virtual try-on also reduces waste.

    Transparency & Data 

    Consumers care about sustainability, but they care even more about openness. It’s not enough to make a good product; customers want to know how it’s manufactured and how a company plans to improve it. They look for businesses that are honest about why they use – and don’t use – specific products, make design decisions, and so on. From sourcing ingredients to packaging, each stage of a product’s development is a marketing chance to interact with customers. 

    Microbiome 

    The popularity of «edutainment» films giving fast, educational material on skin health has skyrocketed. This desire paved the way for microbiome skincare, which focuses on establishing a healthy skin barrier by working with rather than against your skin.

  • What are the beauty trends that Gen Z will be influencing in 2022?

    What are the beauty trends that Gen Z will be influencing in 2022?

    Instagram just released its analysis on future trends, which was based on a survey of Generation Zers. Find out what to anticipate on the Instagram social network in the next year, from more sustainable fashion and cleaner beauty to the virtual and digital — not to mention the prominence of social media and influencers.

    In its Trend Study 2022, Instagram has released a complete report on the online trends to watch out for in the year 2022. Instagram predicted 10 things shaping up to be big subjects in 2022 after surveying 1,200 social network users in the United States between the ages of 13 and 24 in October 2021. 

    A more straightforward approach to beauty 

    In 2022, approximately one-third of those polled said they’ll be more interested in buying and learning about «clean» cosmetics and beauty products: Instagram says in its research that «this includes plant-based skincare, vegan cosmetics, using less products on their skin, and items with ‘clean’ ingredients.»

    In 2022, clean beauty, which balances bright skin with fewer cosmetics and safer substances, will only become more popular. 

    Simultaneously, fashion appears to be coming in a variety of flavors next year. In 2022, half of the adolescents and young adults polled plan to experiment with dramatic fashion styles like «Dark Academia,» «Goblincore,» and more vintage looks, indicating retro’s comeback.

    The second hand takes the spotlight. 

    However, one of the most important issues will be environmental protection. In 2022, over one-quarter of the population, or 23%, is predicted to shop on second-hand fashion websites. Next year, over 24% of teenagers and young people plan to help make fashion more environmentally friendly by selling their items on websites or social media. Thrift shop fashion will continue to be significant in 2022, as the problem of environmental responsibility in the fashion business remains a key priority for Generation Z. 

    While online buying has become a serious trend on social media, more than one-quarter of teenagers and young adults (27%) plan to utilize social media to make purchases.

    Music and social media collide. 

    While TikTok can brag about being a launching pad for up-and-coming musicians, Instagram acknowledges the relevance of music on its platform. In 2022, 24% of users anticipate to be more interested in visual music experiences, and one in every four adolescents expects to follow live concerts on social media. Seventy percent of teenagers use social media to find new songs and performers. 

    It’s all about dancing when it comes to music. Dance competitions will always be popular on the internet. In 2022, more than one-third of teenagers anticipate greater dancing difficulties, including more intricate routines.

    Creators can have the same clout as superstars. 

    «Today, young people are impacted by a wide spectrum of creators, and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten,» Instagram writes in its report, «and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten.» 

    Discovering your true calling 

    The Covid-19 outbreak has thrown the workplace relationship with disarray. Because of the epidemic, 63 percent of Gen Zers say that they have re-evaluated their professional ambitions. A huge wage is no longer considered as a life objective for this so-called sacrificed generation. Even if it pays less, 71 percent of people today want to have a meaningful work.

    A desire for knowledge in the kitchen 

    The hashtag #Food has a promising future ahead of it. In 2022, cooking on social media will still be popular. Young users will continue to seek out new and increasingly sophisticated recipes to enhance their cooking abilities, according to Instagram. Indeed, one in every six teenagers or young millennials is becoming more interested in molecular gastronomy at home. 

    Meanwhile, one out of every five young adults wants to learn more about mixology methods to attempt at home, and one out of every five is willing to go out of their way to learn about new ways to get ingredients.

    Online health and fitness 

    One of the Instagram trends that works is wellness. Indeed, at-home exercises are more popular among Instagram users, with 48 percent against 34 percent for non-Instagram users. 

    Users will continue to discuss mental health in order to feel good. Approximately one-third of the population will participate in activities such as meditation and exercise. One in every four young individuals will try their hand at sketching, painting, or any other artistic endeavor. The current generation wants to feel good about themselves, both physically and psychologically, and this includes making their homes more ecologically friendly.

    On social media, the game world 

    The video gaming industry has exploded in response to the Covid-19 epidemic. This trend was already popular and will continue to grow in popularity. «Non-gamer» gamers are approaching video games through fashion, thanks to the invention of avatars and the entrance of fashion and beauty in the metaverse. One out of every five young people now expects their digital avatars to wear more branded apparel. 

    In addition, 40% of teens and young adults anticipate more video game trends in 2022. Young people will continue to be drawn to live-streaming of video games, with roughly three out of ten viewing livestreams of gamers.

    Memes never fail to bring a grin to your face. 

    To deal with the frequently depressing news, internet users will increasingly turn to memes, which are amusing viral montages widely shared on social media. In the previous year, more than one in five young people paid greater attention to memes concerning the financial market and astrology. 

    Citizens that are more involved 

    Instagram users appear to be more involved citizens. They are 18 percent more likely to have voted in local, state, and national elections, compared to 6% of young people who do not use Instagram, according to the social network. In addition, in 2021, 52 percent of Instagram users followed a social justice account. 

    They are also more ready to give to charities, with 37% planning to do so in 2022 compared to 32% in 2021. Charities will be able to profit from this generosity by posting direct calls for donations on Instagram.

  • Beauty: How did Korea establish itself as a cosmetics powerhouse?

    Beauty: How did Korea establish itself as a cosmetics powerhouse?

    K-Beauty is to the cosmetics industry what K-Pop is to the music industry. A revised version of what huge multinational labels had been delivering up to that point, suited to local tastes, revitalized, and rich in varied influences, notably Japanese. And, because to this unique and inventive offer, the Land of the Morning Calm has lately surpassed France and the United States as the world’s third-largest cosmetics exporter.

    South Korea is currently one of the world’s major exporters of cosmetics, with a double-digit increase in cosmetic exports in 2020 compared to the previous year (+15 percent, according to data from the Korean Customs Service and the Korean Cosmetics Association. According to the same sources, Korean exports totaled US$6.12 billion in 2020, while imports decreased by 0.7 percent to US$1.07 billion. 

    The Ministry of Food and Drug Safety anticipates a rise in exported beauty goods of +16.1 percent in 2020 compared to 2019, or US$7.57 billion in value, using a new method of computation.

    The world’s third-largest exporter 

    These data have allowed the Korean government to claim third position among the world’s cosmetics exporting countries in 2020, after France and the United States, two countries whose exports have been harmed by the Covid-19 epidemic over the same period. 

    Despite the country’s efforts to diversify its markets, Korean exports are still mostly destined for the Chinese market (50.3 percent of total exports).

    The country, however, has not been fully exempted from the crisis, as the Ministry of Food and Drug Safety reports that cosmetics output fell 6.8% in 2020, to over US$13.4 billion. 

    The United States is the second-largest importer of South Korean cosmetics behind China. «France is the top importer of Korean cosmetics in Europe, with 35 percent, followed by the United Kingdom (16 percent), and Germany (9 percent,» says Zoé Maillet, a marketing specialist at KOTRA (Korea Trade-Investment Promotion Agency).

    A fiercely competitive and forward-thinking market 

    The mania for K-Beauty arose in the aftermath of what the Chinese media dubbed the Hallyu, or «Korean wave,» in the 1990s: the rising popularity of the South Korean entertainment industry (mainly TV series and Korean Pop, but also movies and literature). 

    Korean beauty originally rose to prominence as a result of the global success of some of its most iconic products, such as BB creams and cushion compacts, which were quickly adapted by European and American firms keen to appeal to Asian consumers.

    Above all, Korean businesses benefit from a particularly dynamic local market, where severe competition necessitates an ability to innovate and a speed to market that Western firms are not accustomed to. Large multinationals like AmorePacific or LG rub shoulders with ultra-dynamic indie brands like Look at Me, When, Let Me Skin in this country, where skincare is a serious issue for both women and men. Brands that have developed a reputation for naturalness, in response to customer demand, owing to botanical components including green tea, ginseng, and Centella Asiatica.

    On the industrial side, a vast network of suppliers and subcontractors first made a name for itself serving Japanese brands, before going on to become a global benchmark for its superior manufacturing methods and production speed: important assets in the cosmetics industry, where products and trends change frequently. 

    What are the forecasted trends for the coming years? 

    Because of its consistency, the Korean beauty regimen is particularly appealing to Asian customers. In Europe and North America, on the other hand, it is frequently seen as overly convoluted. «It’s all about the layering process, which begins with a double face washing with oil, followed by foam, an exfoliator, an essence, a serum, a mask, and an eye cream,» she says.

    Will customers’ desire to cut their consumption and streamline their routines affect this highly thorough beauty routine? Nothing can be said to be certain! The hunt for a simple routine and the naked beauty trend are less important to Asian customers. Face cleansers, a major asset of Korean companies, should also benefit from the hunt for more natural goods and healthy skin. 

    «Demand for cleansing products, such as face oils, cleansing balms, or cleansing foam, will skyrocket in the coming years,» says Zoé Maillet.

    The recent success of Cyca, a plant-based ingredient used in many Korean skincare products, including Dr Jart+’s, highlights the capacity of Korean firms to continually innovate and earn worldwide reputation, likely for many years to come!

  • Cosmetics and perfumes exports in Spain have returned to pre-pandemic levels.

    Cosmetics and perfumes exports in Spain have returned to pre-pandemic levels.

    All markets, including key destinations such as France, Italy, the Netherlands, Poland, and Germany, are on the increase in the European Union, the primary destination for Spanish exports.

    Exports of fragrances and cosmetics to the United Arab Emirates, which ranks among the top ten destinations for Spanish perfumes and cosmetics, increased by 39% in the first half of 2021, owing to high growth in the perfumes category. 

    Exports from Spain to China were constant in the first half of 2021, at 170 million euros, after a large increase the previous year (+41 percent).

    Conclusions

    According to a recent survey by STANPA, the consumption of perfumes and cosmetics in Spain has increased by 2% in the last year to 6,954 million euros. Spain is the world’s second biggest supplier of fragrances after France, and it is the fifth largest European market for the consumption of perfumes and cosmetics.

    The Spanish perfume and cosmetics business continues to operate strongly, with a +3.5 percent increase in 2016 and a +2.15 percent increase in 2017. According to data released recently by the Spanish Cosmetic, Toiletry, and Perfumery Association (STANPA), perfume and cosmetics sales increased by 2% in 2018. 

    With a per capita consumption of EUR 150 per year, well exceeding the European average of EUR 137 per person and per year, the Spanish market for beauty goods has reached EUR 6,954 million, placing it as the fifth largest in Europe.

    The world’s second-largest fragrance exporter 

    Perfume, cosmetics, and essential oil exports are also on the rise, reaching EUR 4,680 million in 2018. 

    In 2018, exports of fragrances and cosmetics (excluding essential oils) were EUR 4,260 million euros, up 10% from the previous year. As a result, Spain has established itself as the world’s second largest perfume exporter, trailing only France but ahead of Germany and the United States. This product category’s exports were 1,820 million euros, accounting for 39% of the total.

    Spain, on the other hand, bolstered its position as an exporter of essences and scents. Essential oil exports increased by 8.4% to 420 million euros last year. Citrus oils such as grapefruit, lemon, and orange lead the way in this area for the country’s exports. 

    Products for the face and body 

    The primary categories of personal care goods in Spain are personal hygiene and skincare. According to STANPA, these categories account for 52 percent of the country’s personal acre product consumption.

    As a result, sales of face care products climbed by 4% in the previous year. In Spain, these goods were sold in a total of 97 million units in 2018. 

    Perfume consumption accounts for 20% of the whole cosmetics sector and increased by 4.6 percent in 2018, with men’s fragrances performing particularly well (+5% in 2018). 

    In a hyperconnected society, the value of one’s image is becoming increasingly significant, as seen by the rise in color cosmetics sales (+5%), which now account for about 10% of the market. In 2018, eye makeup climbed by 7%, face makeup by 5.5 percent, and lipstick by 4.7 percent.

  • The EU Ecolabel is now available for all cosmetic goods

    The EU Ecolabel is now available for all cosmetic goods

    The EU Ecolabel, which was previously confined to «rinse off cosmetic goods,» can now be used for all cosmetic categories, including skin care and make-up. The European Commission has proposed new qualifying requirements for this purpose.

    New European Union Ecolabel requirements for cosmetics and animal-care goods have been established by the European Commission. As a result, any cosmetic product that meets the requirements of the EU Cosmetic Regulation can now apply for the label. Previously, the EU Ecolabel’s standards for cosmetics only applied to a small number of ‘rinse-off’ goods including body wash, shampoo, and conditioner. ‘Leave-on’ cosmetics like as creams, oils, skin-care lotions, deodorants and antiperspirants, sunscreens, and hairstyling and make-up products are all included in the new restrictions.

    The EU Ecolabel’s goal is to assist decrease products’ environmental effect on water, soil, and biodiversity, therefore contributing to «a clean and circular economy and a toxic-free environment.»

    H2 Substances that are prohibited 

    In the case of cosmetics, the ecolabel standards encourage items with low environmental toxicity and biodegradability, as well as products with minimal packaging that can be readily recycled. It is encouraged to utilize recyclable materials and refillable containers. Some materials, such as palm oil, palm kernel oil, and their derivatives, must be sourced in a sustainable manner.

    Substances that are carcinogenic, mutagenic, or toxic to reproduction, as well as substances of very high concern, nanomaterials, those identified or suspected of having endocrine disrupting properties, phthalates, and perfluorinated and polyfluorinated substances, as well as microplastics, are all completely banned under the new regulations. 

    The EU Ecolabel also establishes guidelines to ensure that packaging is minimal and/or recyclable.

    «I encourage businesses to apply for the EU Ecolabel and take advantage of its well-deserved reputation.» «The EU Ecolabel aids the transition to a clean and circular economy by guiding concerned consumers toward dependable, verified green products,» said Virginijus Sinkeviius, EU Commissioner for Environment, Oceans and Fisheries.

    This designation, which was given after an independent organization assessed it, might help to provide reality to clean beauty, which is still a nebulous concept for many customers. 

    The extension of the eco-label to new categories, according to the European Environment Bureau, might help combat greenwashing, which the NGO claims is rampant in the cosmetics business, with «three out of four items in the EU showing some environmental claim or badge.»

    H2 Consumers must be protected against greenwashing by the EU. 

    The European Commission has already taken some excellent initiatives to safeguard consumers against greenwashing, but it must keep moving forward. 

    The EU must produce a white list of trustworthy labels based on solid principles (publicly available criteria, third-party verification, stakeholder consultation, etc.) and only allow the use of voluntary labels or emblems that satisfy these requirements as part of the new ecolabel program.

    Similarly, the Commission should create a blacklist of statements that are ambiguous, imprecise, or misleading in order to expose deceptive marketing directed at consumers. The development of comprehensive governance and market surveillance mechanisms is critical. Before hitting the market, any green claims should be backed up with evidence. Creating a database to track green claims and using the ‘product passport’ to track them will greatly simplify market surveillance and boost transparency.

    The EU might raise economic incentives to make ecolabelling more appealing to the sector as part of its ongoing efforts to strengthen it. There is still room to strengthen and expand the environmental excellence criteria for best-in-class goods to include new product groupings and services. 

    The European Green Deal is not just a political blueprint, but also a pledge to many Europeans to live more environmentally friendly lives. We anticipate more bold measures from EU institutions to assist us in navigating the green transition, not the green lie.

  • Self esteem: Older women are more self-assured about their appearance.

    Self esteem: Older women are more self-assured about their appearance.

    The fashion and beauty industries are increasingly emphasizing self-affirmation and self-esteem, but do women truly feel at ease in their own skin? According to a new research, women are typically unsatisfied with their bodies, but self-esteem rises with age, peaking — albeit relative — around 60 years old.

    One may believe that youth equals self-assurance, but this is not the case, according to a new study done by Australian and New Zealand researchers* Body Image, Volume 39, December 2021, Pages 114-124. Scientists from Griffith, Auckland, and Queensland universities were interested in the degree of satisfaction with body image among 15,264 participants, approximately 63 percent of whom were women, aged 18 to 94. They used longitudinal data spanning at least six years, from 2010 to 2015, to perform their research.

    Is it better to prioritize your health above your physical appearance? 

    The study, which was published in the Body Image journal, found that individuals got more content with their bodies over time, albeit the upward trend did not appear to be rapid. Self-esteem was low among the younger women, but it grew as they got older, especially around the age of 60. The study does not entirely explain this phenomena, but it does give some theories as to why this would be the case.

    The researchers state in their paper that as individuals get older, they may place a greater emphasis on how the body operates rather than how it looks. In other words, health would take precedence above physical attractiveness, potentially lowering aesthetic standards.

    Reduced social stress 

    However, cultural pressures may also play a part in these findings, since they may have an impact on our perceptions of our bodies. Attempting to comply to such notions of beauty at all costs — or, more accurately, the fear of not being able to do so — might have a negative impact on self-esteem. According to the study, such pressure in women may decrease with time. It should be observed that this gain in body image satisfaction with time is very marginal; women in their 60s are still concerned about their looks, albeit at a lesser extent than younger women.

    Finally, the researchers were interested in men’s self-perception; they demonstrated overall greater levels of contentment with their body image than women, however this improves over time.

  • What are the most popular Christmas beauty gifts in the United States?

    What are the most popular Christmas beauty gifts in the United States?

    A new research undertaken by Yves Rocher USA using Google Trends looked at the most popular beauty presents in each US state a few weeks before Black Friday, which marks the start of the annual holiday shopping frenzy in the United States. While beauty gifts are usually a success, perfume gift sets are a particularly popular choice for the holidays.

    Because cosmetics are among the most popular presents in the United States at this time of year, Yves Rocher set out to find out which beauty gifts were the most popular in each state. For the period of November 27, 2020 to December 24, 2020 in the United States, the corporation used data from a Google Trends search for «beauty gift.»

    Fragrance gift packages and face creams are holiday beauty standouts. 

    Fragrance gift packages, along with face creams, are the most popular beauty goods beneath the tree on December 25, according to the report. Fragrance gift sets are the most popular holiday beauty present in 11 states, including Florida, Georgia, Illinois, Mississippi, Nebraska, Tennessee, Texas, and Wisconsin. They sometimes allow you to test numerous perfumes or combine them with other types of cosmetics.

    Face creams, particularly moisturizers, appear to be the ideal present for many Americans, since they rank first in 11 states, including Colorado, Nevada, and New Mexico. 

    The states with the biggest interest in beauty gifts are Utah and Oregon.

    Makeup is also a popular gift for the holidays. And, while eye and lip palettes are frequently the season’s main goods, nail polishes appear to outshine them at this time of year. Nail varnish is the most popular cosmetic in 10 states: Montana, North Dakota, New Hampshire, Indiana, Alaska, and Hawaii. Lipstick is all the rage in New York, eyeshadow palettes are popular in Arizona, Oklahoma, and South Dakota, and bath sets appear to be a favorite in Arkansas and Kentucky, according to the other states questioned.

    During the frantic shopping season that spans from Black Friday to Christmas Eve, Utah and Oregon appear to be the two states most interested in beauty presents.

    Want to design your Christmas packaging?

    From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients. 

    “You can now see our catalogue in 3D from our website, customize the package you need with your team in less than 2 minutes and send it to us.  We will be able to provide an even faster service than before”  Sales director

    By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation. 

    How does it work?

    1. Visit our website and enter our 3D catalogue


    2. Choose the package that best suits your products’ needs. 


    3. Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it. 


    4. Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info. 


    5. Our team will contact you as soon as possible to start the project. 


    6. Receive your command.