Categoría: Concepts and trends

The global market for men’s grooming products is expected to expand by 6.4 percent in 2021, according to a research by Persistence Market Research [1]. Over the decade 2021-2031, this growth is anticipated to rise at a robust 8% Compound Annual Growth Rate (CAGR), considerably above the 3.5 percent CAGR seen from 2016 to 2020.

Thus, by 2031, global income from the sale of men’s grooming goods will have nearly doubled from its present value of US$ 55.5 billion.

North America continues to be the most important worldwide market. 

Geographically, the most profitable market for men’s grooming product firms is projected to be North America, with an absolute cash opportunity of about US$ 14.0 billion.

Men’s grooming in the region has changed recently from a traditional concentration on shaving to a broader view of personal care. For example, as a consequence of a rising demand for a trimmed beard over a totally shaven look, consumers are adopting a variety of shaving practices, which is boosting sales of beard wax/beard fixers and beard trimmers across the area.

South Asia is also expected to be a significant market for manufacturers, with a 12.6 percent compound annual growth rate (CAGR) and a 9.4 percent share of the world market. 

India accounted for 32.1 percent of the South Asian market for men’s grooming goods in 2020, and it is anticipated to continue to develop rapidly.

In terms of East Asia, China will continue to be a major market. Between 2016 and 2031, sales of men’s grooming goods increased by 9.2 percent in the United States. The ordinary Chinese guy, according to the research, grooming is strongly linked to keeping clean and looking their best in their natural condition. This demonstrates that expertise and product endorsement may help you improve your position in the Chinese market.

Shave care is still the most popular category. 

Shave care presently holds a substantial market share of about 42.3 percent in terms of goods. 

According to Persistence Market Research, items in the mid-price category that are affordable to male consumers now have the largest market share globally and are anticipated to hold approximately 53.3 percent in 2031.

Over the period 2021-2031, internet commerce is anticipated to be the fastest-growing distribution channel, with a CAGR of 8.4 percent. 

As a result of the COVID-19 pandemic, consumer tastes have altered. Other important reasons driving online sales development include the availability of a broader selection of items and discounts.

Another important trend is the rise in demand for natural and organic goods, as well as alcohol-free perfumes.

Which price ranges provide lucrative opportunities for suppliers of men’s grooming products? 

Men’s grooming products in the mid-price category are now the most popular, with a market share of about 53.3 percent expected in 2031. Market companies are producing medium-range grooming items that are inexpensive to male consumers in order to attract clients.

Will online retailing overtake brick-and-mortar stores as the primary sales channel for men’s grooming products? 

According to industry research, internet retailing is anticipated to grow at a high CAGR of 8.4% over the forecast year. 

As a result of the COVID-19 epidemic, consumer tastes have altered, and instead of shopping offline, they are moving to online retailing, forcing players to grow their online presence in the market.

The availability of a broad selection of men’s grooming goods with steep discounts, such as anti-ageing creams, face wash, moisturizers, and so on, is one of the key factors driving online sales growth. 

What effect would COVID-19 have on sales of men’s grooming products? 

The continuing COVID-19 epidemic has had a variety of effects on the global economy. The recession has hampered the expansion of the men’s personal care industry. Global lockdowns and supply chain limitations have resulted from an increase in the number of cases throughout the world. Consumer discretionary spending has declined, and firms have observed a shift in consumer behavior toward safer, more reliable products.

In addition, raw material scarcity, labor shortages, and component scarcity have all had a significant influence on market growth. Aside from that, the COVID-19 epidemic has caused a significant shift in consumer purchasing habits. In the early stages of the outbreak, a shift in consumer purchasing from non-essential to necessary items had an influence on sales, creating several problems on the sales front. 

Personal grooming companies are emphasizing their e-Commerce channels, as well as providing at-home personal care products and customer involvement through engagement programs on their websites.

Market analysis

Players in the business are devising innovative strategies for distributing their items across borders. Due to increased competitiveness, these precautions and efforts are being implemented. Well-known companies are rethinking their marketing strategies and putting them into action in partnership with sports teams, celebrities, and other influencers. 

In this sector, forming new strategic relationships with key companies or suppliers in order to acquire significant market presence will be a continuing trend.

Since September in Italy the 116/2020 legislative decree has been applicable and modifies the 152/2006 decree as well as the european waste legislation (UE 2018/851) and (UE 2018/852). 

The new legal obligations about sustainable labels

This decree has a major impact on all producers since cosmetic packaging must contain environmental labels. The law establishes:

All packages must be correctly labeled according to the precedents established by the applicable UNI technical laws and obeying all laws adopted by the European Union in order to facilitate and agilize the recycling, reusing and waste management. Furthermore, to offer the appropriate information to consumers regarding their circular approach, so they can recycle items correctly and don’t end up in landfills. 

So, what do we have to do?

The alphanumeric code that identifies material and represented by the circle Möbius symbol must be adherent to the package of each product for the end consumer. 

These are the main materials used for products from Molpack:

The new decree expects that the labelling of the different packaging parts that the consumer can manually separate with no tools needed. 

For example, if the consumer has a PET bottle with a PP cap, we can consider both components as easy to separate, therefore, both components must have a label with the Möbius circle.

Another example would be with an HDPE bottle and a PP cap. Or if we have lipstick with different components such as a background and ABS cap.

What do we have to do when packaging has different components from different materials that cannot be separated such as plastic seals, internal mechanisms and similar?

For instance, a PET bottle with PP cap equipped with a Tri-seal gasket. The gasket can’t be manually separated, we need a tool that allows us to elevate it and seperate it from the cap. 

If the pieces cannot be separated manually and they are made of different materials, the law states that:

If the weight of the component is less than 5% of the total weight, it can be considered MONO material and therefore it may be labeled according to the composition of the major component. 

If the components’ weight is superior than 5% of the total weight, it can be considered MULTIMATERIAL and must be classified with the 07 OTH symbol. 

Going back to the inital example of the PET jar with PP cap and Tri-seal gasket:

If the weight of the Tri-seal gasket is inferior to the 5% weight of the CAP, the Cap must be cosidered as a unique material and therefore, be labeled with the 05 PP Möbius symbol. 

If on the contrary, the weight of the Tri-seal gasket is superior to the 5% of the total weight of the cap, the cap is considered multimaterial and must be labelled with the Möbius 07 OTH symbol. 

The decree also promotes the supply of information to the end consumer about the correct elimination of packages. 

Example: Separate collection + family material. Consult the recyclers of your city. 

This obligation was extented to the 31st of december of 2021 by the Milleproroghe Decree. Nevertheless, the obligation to indicate, identify and classify the packages and its materials is currently applicable.

Avon, L’Oréal, Procter & Gamble, Unilever, and Lush have joined Humane Society International in a public declaration against a recent European Chemicals Agency (ECHA) judgment demanding animal testing for some cosmetics chemicals. They claim that the new guidelines undermine the EU’s ban on cosmetic animal experimentation.

The call comes after two decisions by the European Chemicals Agency’s (ECHA) Board of Appeal in August, requiring German chemicals manufacturer Symrise to conduct several animal toxicity tests on two chemical UV filters (homosalate and 2-ethylhexyl salicylate), which are used exclusively in sunscreen formulations, in order to meet «tick-box» registration requirements for worker safety and environmental protection.

“Unnecessary demands”

The European Chemicals Agency and its Board of Appeal, according to the signatories, are continuing «the pattern of systematically demanding superfluous animal data despite a legislative responsibility to promote non-animal techniques,» undermining the EU’s animal testing ban «success story.»

“These data demands are intended to guarantee ECHA has an administratively full collection of data for hazard classification and labeling, regardless of whether more data are in fact needed to ensure worker protection,” they claim.

In fact, Avon, L’Oréal, Procter & Gamble, Unilever, Lush, and Humane Society International believe that lessons acquired over many years in animal-free cosmetics safety assessment may be «quickly adapted to occupational safety evaluation of chemicals without jeopardizing human safety.»

The signatories worry that the two chemical components presently under ECHA’s inspection may be merely «the tip of the iceberg,» with the EU Chemicals Agency and some Member States requesting additional animal testing for cosmetics at a time when the rest of the world is taking steps to abolish them.

“This is a direct danger to the EU’s historic prohibition on cosmetics animal testing, which is widely supported by consumers and cosmetic industries alike because torturing and killing animals for the sake of testing beauty goods or chemicals is both ethically and scientifically wrong. Chemical regulators must urgently adjust their mindset to embrace 21st-century research rather than dragging us back to painful and outmoded animal tests,” said Marina Pereira, Humane Society International’s regulatory science advisor.

Regulations that are contradictory

The developing conflict between two rules pursuing opposite aims is evident when one refers to the two rulings of the ECHA Board of Appeal (below).

These tests, according to ECHA, are required to examine the safety of substances. According to the Board of Appeal, if this safety is confirmed, the tests will not have to be included in the cosmetic file and hence will not result in a restriction on the marketing of the substances in question. The objective of ending animal experimentation is never addressed in the rulings. Obviously, this is outside the purview of the Board’s concerns.

The objective for the cosmetics sector today appears to be acceptance of the legitimacy of alternative techniques under the REACH legislation, even if it requires adapting them.

How are other parts of the world dealing with animal testing?

Animal testing will be prohibited for so-called «generic cosmetics» imported into China from May 1, 2021. Brands will be required to produce GMP certifications as well as a product safety evaluation.

It’s a done deal now. Indeed, China’s National Medical Goods Administration (NMPA) released Provisions for Management of Cosmetic Registration and Notification Dossiers on March 4th, which state that so-called «generic» cosmetic products can be imported into China without needing to be tested on animals beforehand.

In fact, when it comes to cosmetics, Chinese rules distinguish between two types of products: “special-use” and “general” cosmetics. Hair dyes, hair perming products, freckle-removing/whitening products, sunscreens, anti-hair loss treatments, and any cosmetics «claiming novel efficacy» are examples of «special use» cosmetics.

All other items that meet the Cosmetic Supervision and Administration Regulation’s (CSAR) definition of cosmetics are classed as «generic cosmetics.»

As a result, the bulk of cosmetics imported into China are free from animal testing.

Documents that are required

The Provisions for Management of Cosmetic Registration and Notification Dossiers, however, need two papers to benefit from this exemption regime:

– The findings of the product’s safety evaluation; – A certificate of compliance with good manufacturing procedures (GMP) issued by the competent authorities of the country of origin.

Obtaining GMP compliance certifications may be more or less complex depending on the nation of origin. Government officials in France, on the other hand, have anticipated the publishing of the Chinese text and have set up an online system for requesting and receiving the document.

Certain items are exempt from this rule.

Furthermore, when some “general” cosmetic items are imported into China, they must still be tested on animals:

– Children’s products; – Products containing new components (as specified by Chinese legislation) during the mandatory 3-year monitoring period;

Products notified, imported or manufactured by a person listed as a key supervision target by the NMPA.

“We were happy to learn that the National Medical Products Administration had finalized the expected modification to China’s cosmetics animal testing guidelines, exempting some imported conventional cosmetics from obligatory animal testing as of May 1st this year. While certain ingredients and products are still ineligible, and there are still issues regarding GMP regulations, it is still too early to say whether or not we are cruelty-free, but we are getting closer.

Sustainability in the cosmetics industry is becoming more of a consumer priority throughout the world, with many people opting to buy less plastic items and expecting businesses to make their products more sustainable – something that the epidemic has highlighted.

This need is driving beauty companies to develop new ecological ideas including waterless beauty, upcycling, carbon neutrality, and reusable or refillable packaging. We examine what sustainable solutions facial skincare businesses need to apply to react to this need and flourish in 2021 by looking at current developments from around the world.

Provide re-usable packaging options.

Beauty businesses have been under growing pressure in recent years to develop reusable or refillable packaging designs. These are aiding in the reduction of overconsumption and the promotion of a more circular economy while also providing a new source of value.

Organic waste can be recycled.

Waste may decrease the cost of goods, giving firms an even stronger incentive to embrace this environmentally responsible strategy. This product is an insect-infused skin oil that upcycles organic plant waste by using insects.

To promote skin health in a unique way, the skin oil is made up of 20% black soldier fly larval oil — one of the world’s most sustainable and nutrient-rich insects.

Use natural products and stay local.

The epidemic has highlighted the significance of buying locally produced beauty ingredients for French customers, who prefer to use locally sourced beauty and personal care products from their own region, with more than half willing to pay extra for them.

L’Accent, a French independent company, has produced a «dermo-maquillage» combination of skincare and cosmetics. L’Accent hand-picks chestnuts from the Cévennes mountains in central France and grinds them into a fine, colored moisturizing powder that is naturally high in antioxidants.

Makesenz develops natural goods that are organic, local, and waste-free. Their goal is to produce “less, but better” goods that will appeal to the almost six out of ten French beauty and personal care customers who are worried about the sustainability of the components used in natural products.

Make an effort to be carbon neutral.

Carbon neutrality is a comprehensive method to decreasing a company’s environmental and climatic effect. Looking at the whole supply chain, an increasing number of independent businesses are developing carbon-neutral products, seeking to help both customers and the environment. In the next years, this will be where a lot of consumer attention will be focused.

At Molpack we help brands to develop skincare that is biodegradable, refillable, and carbon neutral. We have helped brands to create their skincare capsules that come in re-usable «home jars» with 100 drops of cleaning gel for «clean, soft, smooth skin.» Each skincare drop is 100% biodegradable and manufactured from sustainable seaweed. The Bolt drops are refillable from biodegradable bags, and the brand’s jars are designed to last a lifetime.

There are brands that even employ carbon offsetting to create carbon-neutral goods. This implies that the company offsets all of its carbon emissions, from shipping items to stores to running the machines that manufacture them to the electricity that lights their headquarters.

Formulations that do not use water or save water

As customers try to live more sustainably, companies are responding by developing water-free formulas. Brands have a tremendous chance to innovate in this emerging sector, meeting customers’ desire to do more and be better in environmentally friendly ways.

According to the Mintel Global New Products Database (GNPD), skincare accounted for nearly half of all waterless cosmetics and personal care products introduced in 2019.

Solid bar formats are a logical place to start when considering a waterless method. Solid forms, which have a considerably more concentrated formulation in terms of components than typical water-based formats, might have a cheaper cost per usage, especially in the haircare and bath/shower categories.

Powder and stick products are gaining popularity in addition to solid bar forms. These may be made without water, resulting in more concentrated forms that are convenient to use on the move. Eliminating water from formulations can help keep components stable, especially those that deteriorate or oxidize quickly, such as vitamin C.

Because of all the cleaning products released during the pandemic, the soap, bath, and shower category has surpassed skincare in terms of waterless characteristics by 2020. This might be the next product sector to get an eco-refresh.

Are you looking for sustainable cosmetic packaging? 

From Molpack our aim is to design and manufacture the best solutions that also reduce the environmental impact. That is why we believe in investing in innovation so we can keep on developing sustainable solutions that are:

• 100% recyclable


• More lightweight


• Reusable


You can visit our complete catalogue here, or contact us if you need help to choose the right solution for your cosmetic product.

If you have any questions on how to choose the perfect package for your product, you can always contact our team of experts to help you create the best presentation for your product and align the package with your brand values. 

According to a recent McKinsey research, Americans expect to spend less on skincare, cosmetics, and other personal care goods in the future than they did previously. Making good improvements in terms of sustainability is one method for cosmetic businesses to reclaim consumers, and packaging is a crucial battleground in the fight against environmental waste.

Each year, the cosmetics sector alone generates about 120 billion items of packaging.

The following are the top four eco-packaging trends you can expect to see in the beauty industry, which will help promote good change while also helping to develop brand reputation and profits:

Plastic Reduction

Despite changing global views, such as the EU’s ban on single-use plastics, the United States continues to create more plastic trash than any other country. However, societal views about plastic usage and waste are beginning to shift.

This has prompted several businesses to reconsider their package designs and try out new packaging materials. When it comes to innovative packaging materials, L’Oreal, the world’s largest cosmetics firm, is creating waves. SEED, a breakthrough brand from the cosmetics powerhouse, has items made completely of biodegradable or recyclable packaging, including a recycled corrugated paper container shell that won’t disintegrate in the shower. Designers may now use a variety of plastic alternatives, such as glass, card, pulp, and even maize, in their packaging.

Refilling and reusing

Single-use packaging may soon be obsolete, as more businesses invest in long-lasting packaging materials that customers can refill and reuse. Brands are devoting more time, effort, and money to developing main packaging that may serve as mementos for customers, which is especially important at the high-end of the cosmetics sector. Dove introduced their first refillable deodorant earlier this year. The business predicts that the product, which is made of 98 percent recycled plastic and has a lifetime usage warranty, would help decrease virgin plastic waste by 30 tonnes in the first year alone. Consumers can also benefit from cheaper prices for recurrent purchases of refills, as well as not having to pay for additional packaging or worry about how to dispose of discarded packaging. 

Make the most of minimalism

In the cosmetics sector, minimalist packaging design is already a rising trend, with firms aiming to catch customers’ attention with simple designs that express a powerful, targeted message while decreasing waste. The Ordinary, a British skincare company, is making waves with its clinical and simple box design. Customers like the honesty of a product that performs precisely what it says on the box and does not try to distract them with flashy colors, fancy wording, or cumbersome packaging. Aside from the marketing benefits of minimalist package design, choosing neutral colors and eco-friendly materials can make it easier for customers to recycle unwanted packaging, therefore helping a brand’s environmental initiatives.It aids in the elimination of mixed materials, which make recycling difficult and confusing for the user.

Less greenwashing.

Consumers will quickly catch on to greenwashing, or the act of presenting the image of sustainability by misleading or obscuring environmental problems, if brands are unwilling to back up their eco-friendly promises. Greenwashing might be damaging to a company’s reputation, since consumers are more aware of environmental concerns and want corporations to hold themselves accountable. This has resulted in decreased brand confidence, customer boycotts, and even litigation. After being sued in 2016 for misleading claims that their goods included «natural ingredients,» The Honest Firm lost a multi-million dollar agreement with Unilever to a competing eco-friendly household products company. Greenwashing may be harmful to the environment, in addition to having a negative influence on organizations’ financial lines. Consumers who believe that the goods they purchase will not affect the environment are tricked into supporting the same behaviors they set out to avoid, adding to the problem.

Cosmetic businesses may entice customers back and earn their loyalty in a post-Covid competitive market by adopting packaging that addresses these four elements.

Are you looking for sustainable cosmetic packaging? 

From Molpack our aim is to design and manufacture the best solutions that also reduce the environmental impact. That is why we believe in investing in innovation so we can keep on developing sustainable solutions that are:

• 100% recyclable


• More lightweight


• Reusable


You can visit our complete catalogue here, or contact us if you need help to choose the right solution for your cosmetic product.

If you have any questions on how to choose the perfect package for your product, you can always contact our team of experts to help you create the best presentation for your product and align the package with your brand values. 

Cosmetics sales on the internet have increased dramatically in recent years, especially since the start of the health crisis in 2020. In this environment, the well-known «marketplaces» are among the inescapable actors, bringing with them enormous prospects but also numerous obstacles, notably in terms of legal difficulties.

What are the legal implications of selling via these platforms in France and the EU, in terms of liability and safety?

What is a marketplace, exactly? 

Marketplaces are a type of digital platform that brings together suppliers and consumers for the purpose of selling a product. Marketplaces are a terrific way for sellers to reach out to new clients in this regard.

These platforms should not be confused with multi-brand e-commerce sites, which do not function as middlemen but rather sell the items on sale directly. Some sites, such as Go Ethnyk or Feelunique, offer both cosmetics distribution and a link between brands and purchasers, similar to Amazon.

Is it necessary to distinguish between the two models? Yes, because their respective liability regimes are vastly different, and the implications of this qualifier, in the case of product conformance, are far from simple in reality, for both operators and customers.

The marketplaces’ specific legal regime

Indeed, while marketplaces are subject to a number of obligations specific to their activity as online platforms (particularly in terms of transparency and fair trading), they do not operate as vendors and, as intermediaries, benefit from a limited liability regime that exempts them from civil and criminal liability if products do not comply with regulations.

This limited liability framework, which also permits them to avoid a general need to oversee content accessible on their platforms, is, however, subject to certain restrictions. It indicates, in particular, that they should be unaware of the criminal nature of items and that, if they are aware of it, they should remove them off their platform quickly.

Above all, their identity as a mere «host» is related with their status as a passive «shop» that passively stores and makes available to the public the offers of vendors, without having any «active part» in the sale or control over the items. They are otherwise referred to as «publishers,» and if a user of their platform sells an unlawful goods, they may face civil or criminal charges.

The stakes surrounding the concrete function of marketplaces are therefore significant, and a string of court rulings for the main ones (eBay, Alibaba, and Cdiscount) exist to establish the framework that must not be broken in order to prevent slipping into the platform’s dark side…

Safety of the product from the clients’ point of view

This has been known for a long time: market inspections by authorities (particularly the DGCCRF in France) indicate extremely high rates of product non-compliances, if not outright hazard, and 2020 has just served to intensify the trend. Cosmetics are consistently among the goods with the greatest rates of non-compliance in this regard.

In fact, many merchants from outside the EU have direct access to the European market through huge marketplaces. However, for many sellers, compliance with the stringent European laws isn’t always a top concern. As a result, there is a wide range of items on these platforms that do not fulfill the same requirements as European products (especially in terms of content, claims, or the identification of a Responsible Person based in Europe), some of which are potentially hazardous to customers.

The authorities, on the other hand, require access to the suppliers in order to take action. Although these vendors’ contact information is required on marketplaces, it frequently does not allow national authorities to contact infringing sellers who are located on the other side of the world (and in countries not always willing to cooperate with the European authorities).

Finding the perfect balance 

For the authorities, this is a huge challenge: most of the time, their only interlocutor is the marketplaces, which, in theory, only have a limited responsibility for these non-compliances and, even if they comply with their obligations to remove any product reported as non-compliant from sale, the number of products on sale is such that the authorities’ resources are insufficient.

As a result, despite announcements from both Brussels and Paris on new and increasingly restrictive regulations, it is difficult to strike a balance between the platforms’ responsibility, which cannot go too far without jeopardizing the system, and the need to protect European consumers’ interests and health.

In any event, every (current or prospective) marketplace operator must exercise prudence in explicitly defining his function and interventions in the vendor-buyer interaction. And we can only advise that the operator be effectively supported, because, aside from product safety, many other regulatory limitations, such as new taxation laws or those connected to the circular economy emerging from the AGEC Law, will certainly have a direct influence on this model.

Brands that lead the plant-based cosmetic market, dedicate to providing raw material traceability in order to supply customers with high-quality products.

They usually set four commitments to sustainable development for this purpose: innovating, sourcing, biorefining, and acting sustainably. Understanding clients’ requirements and anticipating their expectations is the goal of the Innovating pillar.

Leading sustainable brands are dedicated to enhancing the well-being of millions of people across the world while also taking care of resources and territories, thanks to a continual push for innovation and a long-term vision.

In keeping with this, it is important to establish obligations for a Biorefining pillar, which requires the company to reduce its energy consumption by investing in initiatives like as geothermal power and biomass, in order to provide more ecologically friendly ingredients.

Being a member of the UN Global Compact, which is founded on ten principles relating to human rights, labor, the environment, and anti-corruption is also a good action to promote a sustainable strategy. This duty extends to the companies’ suppliers, who are required to sign Supplier Code of Conduct.The Sourcing pillar defines this strategy as forming relationships with plant breeders and farmers in order to identify and employ the most appropriate agricultural resources. Brands can also join the Sustainable Agriculture Initiative (SAI) Platform, which promotes global and local responsible sourcing and good agricultural practices, as part of its commitment to source sustainably.

Finally, providing the best service to customers entails meeting the needs of the company’s employees by safeguarding their social rights and minimizing health and safety risks, as well as valuing diversity, inclusion, and encouraging the sharing of best practices in a multicultural network. Company’s obligations, as outlined by the Acting pillar, are crucial!

Plant-based compounds are being used to expand the possibilities of beauty.

Responsible firms toward its consumers and ultimate customers, establish a series of commitments that prioritize the quality and performance of their multipurpose personal care solutions.

An example is the french firm Roquette Beauté: 90% of Roquette Beauté’s ingredients are manufactured in France, with the other 10% manufactured in Europe, and all are created in accordance with the ISO 16128 standard. In addition, its manufacturing locations are members of SEDEX (Supplier Ethical Data Sharing), an ethical data network for the exchange of information on responsible and sustainable business practices, which is based on regular on-site SMETA (Sedex Members Ethical Trade Audit) assessments. ECOVADIS assesses and assesses Roquette’s sustainability performance every year, and makes the results public on their data sharing platform.

Roquette Beauté is one of the best examples of sustainability in a sector that is more than ever anticipating the demands of a continually more environmentally friendly industry, using raw materials such as corn, wheat, potatoes, and peas exclusively from Europe and generating less than 0.5 percent waste to produce innovative plant-based ingredients for cosmetics.

Sustainable and customised cosmetic packaging

From Molpack our aim is to design and manufacture the best solutions that also reduce the environmental impact. That is why we believe in investing in innovation so we can keep on developing sustainable solutions that are: 100% recyclable, lightweight, reusable and with new materials.

New materials

You can visit our complete catalogue here, or contact us if you need help to choose the right solution for your cosmetic product.

Color will become a sign of self-expression and hope as the world escapes from the pandemic’s limitations. People will feel stronger and more secure in their capacity to face the future as a result of it. In 2021, customers will find makeup appealing, and it will come with a new notion of value.

To provide additional information to the industry, Lubrizol Life Science – Beauty’s Foresee Lab imagined a future trend and then used artificial intelligence to monitor public talks on cosmetics. To help clients define the future of beauty, the Foresee Lab platform connects trends, consumer data, and science to create forward-thinking content.

The approach began with the question of what will come after the present hybrid cosmetics craze. According to WGSN and Mintel, 40 percent of new cosmetics products in Europe in 2020 featured hydration. In the United States, 42% of female consumers said they hoped their cosmetic products were also good for their skin. Makeup is developing in South Korea into skin-beneficial goods.

Foresee Lab imagined a future in which cosmetics provides both cosmetic and skin-repairing characteristics with high-performance outcomes, using a variety of approaches.

Because cosmetics is one of the most dynamic categories on social media, the Foresee Lab used artificial intelligence technologies to extract the most important beauty discussions in the United States between May 2019 and May 2020.

They looked over 20 million sources for beauty talks on the face, eyes, lips, and nails on the internet, including social platforms, forums, and reviews. The information was examined in a variety of ways, including using top search keywords and hashtags. #makeuppartist, #fashion, #makeuptutorial, and #makeupaddict were among the most popular hashtags in social chats regarding makeup.

When consumers used phrases like «I adore» or «I enjoy» in social media conversations about cosmetics, the top beauty hashtags were #skincare, #skincareroutine, #healthyskin, and #skincaretips. This might indicate a strong trend of combining cosmetics and skincare, supporting the movement’s potential.

The four trends to build your cosmetic brand

Artificial intelligence research in 2021 discovered several interesting discoveries through evaluating data based on the volume of social media posts:

– For complementing facial makeup products like blushes and setting sprays, “glowy” is the most popular finish.

– Eyeshadow and eyeliner are the most often cited eye cosmetics.

– The most often stated effect for eyeshadow was a sparkly finish.

– Lip makeup was the most-mentioned cosmetics product in March and May 2021, with the majority of comments relating to waterproofing and volumizing effects.

According to the study, four trends dominated the conversation:

The search for the «Holy Grail»: Consumers want their everyday items to have best-in-class texture, finish, and application. They want to be able to buy their favorite items again and again without fear of being disappointed. They compromise one quality in order to fulfill a different demand, and they keep buying new brands and items until they’re satisfied. They buy travel s or subscribe to beauty boxes. They buy travel sizes to try before buying full-sized items or subscribe to beauty boxes.

Consumers want their makeup to remain there and not migrate to other parts of their face or to other surfaces, such as clothes or a face mask, during the day. They want to be comfortable in their own skin without worrying that something is amiss. Other items, such as powder on the undereye and concealer on the eyelid to prime before applying makeup, will be used to prevent inadvertent makeup distribution.

Healthy skin comes first: When people use face cosmetics, they want their skin to be healthy, clear, even, and moisturized. This is so they can apply makeup evenly and quickly while also enhancing their skin’s long-term health. When these choices aren’t accessible, they adopt a thorough skincare regime and use more product to conceal flaws.

Convert complicated procedures into a simple experience: Consumers who want to try a specialized or challenging type of makeup want it to be available to them, regardless of their skill level. This is so they may express their creativity and achieve what they couldn’t before. 

It’s usual to use tricks to make tasks easier, such as using tape around the outer eyelid to produce a neat line of eyeshadow or a spoon to keep mascara off the upper eyelid when applying it.

The study eliminates the element of chance, making it more likely for customers to test a new cosmetic product and fall in love with it. Artificial intelligence has provided us with a hitherto unavailable view into consumer thinking and behavior.

Protecting yourself from the sun’s rays is essential to prevent premature skin aging and cancer, yet this reflex is still not systematic. A new survey reveals that the French may well be aware of the risks involved, a significant portion of the population continues to not use sunscreen or not to use enough during prolonged exposure to the sun. Worse, many misconceptions persist about sun protection, especially about the toxicity of their ingredients.

Any prolonged exposure to the sun should inevitably be accompanied by adequate sun protection: suitable clothing and sun protection products. But do the French systematically adopt this gesture? Four in ten do not use, or little, cream when they are exposed for several hours in the sun, including 19% who say they completely ignore sun protection, indicates a survey conducted by OpinionWay for the Federation of Businesses of Beauty (FEBEA).

Recognized effectiveness

Almost three in ten men (27%) say they do not use any sun protection during these hours of exposure, more than their female counterparts. The same gap between the behavior of men and women has recently been noted in the United States.

Note that 30% of those over 65 do not use sunscreens when they are exposed to the sun, much more than the younger generations.

Paradoxically, if they do not protect themselves systematically, the French are aware that the sun’s rays are harmful to the skin. More than four in ten French people turn to sun protection to protect themselves from sunburn, and almost as many do so to protect themselves from certain health risks such as cancer. Good news, this figure has increased by 4 points in one year, indicating a significant awareness.

In addition, no less than 89% of respondents consider that sunscreens are effective against all the dangers associated with the sun.

Fears related to the safety of formulas

How to explain this contradiction between the awareness of the risks, the existence of protection products whose effectiveness is recognized and the persistence of an underuse of these products? Perhaps by a certain mistrust vis-à-vis the composition of these products.

Indeed, the French say they are suspicious of the formulas of these sun protections. More than three quarters (76%) of those questioned fear that they are developed from toxic products, and 86% believe that they are harmful to the environment.

Faced with studies that are sometimes alarming, but whose scientific community has not always had time to assess the contribution in terms of real risks for users, or with applications confusing the effects of a substance when it is ingested orally in food and when used on the skin, consumers are too often subjected, according to FEBEA , to fear marketing strategies.

Despite everything, a large majority of the panel (83%) recognizes that sunscreens are now safer, due to numerous advances, in terms of both efficiency and environmental protection.

The proven risk is the sun

The FEBEA recalls that sun filters are one of the categories of ingredients most controlled by European cosmetics regulations. Given their major role for health, the Scientific Committee for Consumer Safety (CSSC), an independent body attached to the European Commission, regularly checks in depth the efficacy and harmlessness of these substances.

“  On the one hand we have products that are subject to draconian controls to ensure their safety for health, an efficacy of products that is not debated, and on the other hand, we have a serious risk, proven, and noted by all doctors, which is the risk of cancer,  ”explains Emmanuel Guichard, General Delegate of FEBEA .

»  Faced with these perceptions of the French  «, adds Emmanuel Guichard , »  cosmetic companies must continue their educational approaches on product safety for health and on everything that is put in place to limit their environmental impact (biodegradability of formulas, water resistance …). In addition, we must continue to remember that the risks associated with exposure to the sun, without protection, are fatal. The real danger is not protecting yourself!  «.

Sustainable and customised cosmetic packaging

From Molpack our aim is to design and manufacture the best solutions that also reduce the environmental impact. That is why we believe in investing in innovation so we can keep on developing sustainable solutions that are: 100% recyclable, lightweight, reusable and with new materials.

New materials

You can visit our complete catalogue here, or contact us if you need help to choose the right solution for your cosmetic product.

According to the latest market analysis of the cosmetic packaging industry, consumers care more about health, ethics and sustainable aspects of the product and the brand. Customers are also choosing and prioritizing those brands that support natural cosmetics with probiotics. These new challenges are forcing the packaging industry to be innovative and constantly evolving. 

The aim of brands is to identify future opportunities in the cosmetic market based on the actual necessities of consumers such as: natural and sustainable cosmetics, customised solutions, probiotics and corean cosmetics. 

Natural and sustainable cosmetic

Natural cosmetic products are those that contain ingredients obtained from natural sources, are free of chemicals or pesticides and are perceived as healthier, better tolerated by the skin, produced under a greater ethical and ecological awareness and include more sustainable and economical raw materials.

The reasons for these preferences are primarily aligned with the current values ​​and concerns of an increasingly conscientious consumer. However, their price is a handicap when adding them to the shopping cart. This trend has also been extended to the demand for hair hygiene products. Shampoos or masks without parabens, silicones are in demand, and fruit aromas are valued. As a consequence, natural and even vegan solutions have emerged, developed through sustainable processes.

The trend for sustainability is as important as the trend for natural products. Organic, chemical-free ingredients and sustainable formulations are the foundation on which cosmetic innovation currently rests. Consumers demand tests that certify that under the claims of efficacy, sustainability and organic there are safe products that are committed to these values, beyond the “green” label.

The key to responding to both trends, natural and sustainable, is in technological innovation. Clean technology is required that allows very high levels of purity. These capabilities are possible to achieve by applying supercritical CO2 extraction technology, also called supercritical fluid extraction.

This technology allows obtaining natural active substances free of traces and contaminants, suitable for the cosmetic industry through sustainable, eco-efficient and safe processes. In addition, it is harmless, environmentally friendly and cost effective.

With it, natural active substances and principles for cosmetic application such as oils from nuts and other vegetables, essential oils and botanical extracts are achieved, among others.

In this sense, plant extracts are a renewable and sustainable resource of great importance for the sector. This is because it is now essential to promote the sustainable use of biological resources, the conservation of biodiversity and the supply of ingredients and raw materials that are sustainable and respectful of the environment. An example of these extracts is Green Coffee Oil (GCO). If you want to know more about the potential of this extract in cosmetics, we invite you to read the article «Green coffee extract as a natural ingredient for cosmetics».

Probiotics cosmetics

Probiotic products, in addition to being natural, offer a high tolerance and are conceived as healthy, they are understood as the vanguard in cosmetic innovation and are very well known for their high effectiveness in protecting the skin and their moisturizing capabilities. 

Its use has increased due to its proven positive effects in health and general well-being. According to Alimarket, «in the US approximately four out of ten young millennials consume probiotics, and a similar percentage of them are willing to try probiotic facial care products.»

As a consequence, it will allow the cosmetic industry to develop products with more effective, safe and healthy advanced properties and functionalities, as well as to lower costs of industrial processes.

H2 K-BEAUTY cosmetics

Korean cosmetics has become one of the main trends in the cosmetics sector and has promoted easy-to-use products. It is positioned as a solution that offers a healthy skin appearance through light and refreshing textures. However, its ignorance by consumers makes its market penetration even lower.

According to a Mintel report, “South Korean brands are designing and marketing products that combine elements of the cultural well-being of Western consumers with new suggestive and innovative elements, capable of stimulating the senses. They appeal to young people’s desire to experiment, and they make skin care stop being a routine process and become an interesting and pleasant experience.

Customised cosmetics

We could say that the most significant trend of the moment is personalized cosmetics. It is the link between all the trends presented. The consumer demands natural cosmetics, but also personalized and very adjusted to their own needs. When clients talk about personalisation, they are talking about highly effective, quality and technologically innovative cosmetics, as well as novel and unique.

An example of this is found in «anti-aging» products. According to several reports consulted, half of the young people between 16 and 24 years of age in the main EU countries prefer to maintain simple facial care guidelines so as not to mistreat their skin. In addition, they consider anti-aging solutions unnecessary. However, they opt for a healthy discourse.

Microencapsulation is a key technology for product customization and functional enhancement. It has been a revolution in recent years, since it has allowed the development of much more effective products in facial or body care (creams enriched with vitamins or minerals, long-acting deodorants, probiotics in facial creams, etc.). If you want to go deeper, we invite you to read the article «Personalized and natural cosmetics thanks to advanced microencapsulation».

Are you looking for customized packaging?

From Molpack our aim is to keep on offering an excellent service to our clients and help them be as successful as possible with their customers. That is why we have invested in optimizing our prototyping processes by integrating a 3D catalogue so that our clients can directly customize our packages online whenever they need it. This new process will accelerate the validation of projects and also improve the experience for our clients. 

“You can now see our catalogue in 3D from our website, customize the package you need with your team in less than 2 minutes and send it to us.  We will be able to provide an even faster service than before”  Sales director

By transforming our catalogue into a 3D tool, not only are we going to be able to accelerate the prototyping processes and improve our clients’ experience, but also to create a more sustainable process. Thanks to 3D visualisation we are able to reduce a big amount of physical prototypes and this means avoiding unnecessary pollution that comes from transportation. 

How does it work?

Visit our website and enter our 3D catalogue

Choose the package that best suits your products’ needs. 

Customize it online in 3D: change the color, try different finishes, add your artwork… You can even send the link to your team so they can visualize and validate it. 

Finish the customisation and send it to us through our website with your contact details. We will receive your customisation in 3D with the dielines and graphics attached to it and your contact info. 

Our team will contact you as soon as possible to start the project. 

Receive your command.