Permanent makeup, from the 1990s, is making a comeback as a popular aesthetic treatment.
The list of permanent or semi-permanent cosmetic procedures seems to be growing in favor on social media, from micrograyling and microblading to sweet lips and lip blushing. Permanent makeup, whether for the brows, lips, or eyes, is in line with the desire for simpler beauty regimens that save time and allow for a natural appearance […]
Men are becoming more interested in manicures, and it’s not just because of social media.
Women aren’t the only ones who want to paint their nails bright, crimson, or black, or get a chic French manicure. Manicures, like facials, waxing, and haircare procedures, appear to be something guys appreciate as well, and not only on social media. Manicures appear to be gaining popularity among men. And, while rappers, singers, and […]
Dermatologists Offer 5 Essential Summer Skincare Tips
Clear, glowing skin is undoubtedly on your summer beauty wish list. Hot weather, humidity, and excessive sun exposure, on the other hand, can cause sweat-induced blocked pores, sunburns, and dark spots if you don’t take steps to prevent these typical summer skin issues in your skincare regimen. The proper skincare regimen will work for you […]
Kantar discovered that the epidemic has changed people’s beauty habits.
COVID- According to Kantar, 19 pandemic lockdowns and the resulting shift in work-from-home culture have revolutionized the beauty sector. The quantity of items consumed has reduced dramatically, as customers prefer premium, natural, and environmentally friendly products. Kantar analyzed the purchase habits of more than 300,000 individuals and households in 20 countries and women’s daily usage […]
How digitalisation is shaping the future of packaging for cosmetic brands
Brands have been driven to innovate in messaging and digital interactions as a result of online communities and connected lifestyles. For beauty brands, digital transformation is not a new idea, but it has become a top priority. With the pandemic having an effect on the physical retail experience, tech-based market strategies have become more relevant […]
Five beauty predictions for 2022 and beyond in the age of fluidity
Despite the unpredictability of living in a post-Covid world, McKinsey believes that beauty sales will surpass pre-pandemic levels in 2022. “In order to benefit from the beauty market’s proclaimed resilience, beauty companies must adapt to the new normal,” says Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration and Creation. Consumer sentiment is upbeat, and the […]
The natural next step in the story is shopping
TikTok’s head of Luxury and Fashion, Charles Levecque TikTok is active with a variety of fashion and beauty projects, including immersive fashion shows, online purchasing, and collaborations with luxury companies. During the recent Paris Fashion Week, TikTok’s Head of Luxury and Fashion, Charles Levecque, guided us through the Chinese giant’s tactics and future vision. TikTok […]
Refillable and reusable packaging: is the market ready?
Cosmetic companies are going one step further and investing in sustainability to survive in the market and adapt to consumers demands. The cosmetic sector first started innovating in sustainable formulas: natural ingredients, eco-friendly materials to respect natural skin as well as the environment. It was a matter of time that packaging also took a step […]
How to innovate in sustainability and packaging
While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? […]
Post-Pandemic Color Cosmetics Packaging Essentials
Consumers and brands are looking for cosmetics that are memorable, efficient, and long-lasting. As Covid cases decline, cheeks pink, and smiles emerge, the Lip and Cheek categories are ready for enhanced exposure—and a strong retail comeback—as Covid cases drop, cheeks blush, and smiles emerge. “Clean beauty,” which has never been more popular, is still driving […]
