Color will become a sign of self-expression and hope as the world escapes from the pandemic’s limitations. People will feel stronger and more secure in their capacity to face the future as a result of it. In 2021, customers will find makeup appealing, and it will come with a new notion of value.
To provide additional information to the industry, Lubrizol Life Science – Beauty’s Foresee Lab imagined a future trend and then used artificial intelligence to monitor public talks on cosmetics. To help clients define the future of beauty, the Foresee Lab platform connects trends, consumer data, and science to create forward-thinking content.
The approach began with the question of what will come after the present hybrid cosmetics craze. According to WGSN and Mintel, 40 percent of new cosmetics products in Europe in 2020 featured hydration. In the United States, 42% of female consumers said they hoped their cosmetic products were also good for their skin. Makeup is developing in South Korea into skin-beneficial goods.
Foresee Lab imagined a future in which cosmetics provides both cosmetic and skin-repairing characteristics with high-performance outcomes, using a variety of approaches.
Because cosmetics is one of the most dynamic categories on social media, the Foresee Lab used artificial intelligence technologies to extract the most important beauty discussions in the United States between May 2019 and May 2020.
They looked over 20 million sources for beauty talks on the face, eyes, lips, and nails on the internet, including social platforms, forums, and reviews. The information was examined in a variety of ways, including using top search keywords and hashtags. #makeuppartist, #fashion, #makeuptutorial, and #makeupaddict were among the most popular hashtags in social chats regarding makeup.
When consumers used phrases like “I adore” or “I enjoy” in social media conversations about cosmetics, the top beauty hashtags were #skincare, #skincareroutine, #healthyskin, and #skincaretips. This might indicate a strong trend of combining cosmetics and skincare, supporting the movement’s potential.
The four trends to build your cosmetic brand
Artificial intelligence research in 2021 discovered several interesting discoveries through evaluating data based on the volume of social media posts:
– For complementing facial makeup products like blushes and setting sprays, “glowy” is the most popular finish.
– Eyeshadow and eyeliner are the most often cited eye cosmetics.
– The most often stated effect for eyeshadow was a sparkly finish.
– Lip makeup was the most-mentioned cosmetics product in March and May 2021, with the majority of comments relating to waterproofing and volumizing effects.
According to the study, four trends dominated the conversation:
The search for the “Holy Grail”: Consumers want their everyday items to have best-in-class texture, finish, and application. They want to be able to buy their favorite items again and again without fear of being disappointed. They compromise one quality in order to fulfill a different demand, and they keep buying new brands and items until they’re satisfied. They buy travel s or subscribe to beauty boxes. They buy travel sizes to try before buying full-sized items or subscribe to beauty boxes.
Consumers want their makeup to remain there and not migrate to other parts of their face or to other surfaces, such as clothes or a face mask, during the day. They want to be comfortable in their own skin without worrying that something is amiss. Other items, such as powder on the undereye and concealer on the eyelid to prime before applying makeup, will be used to prevent inadvertent makeup distribution.
Healthy skin comes first: When people use face cosmetics, they want their skin to be healthy, clear, even, and moisturized. This is so they can apply makeup evenly and quickly while also enhancing their skin’s long-term health. When these choices aren’t accessible, they adopt a thorough skincare regime and use more product to conceal flaws.
Convert complicated procedures into a simple experience: Consumers who want to try a specialized or challenging type of makeup want it to be available to them, regardless of their skill level. This is so they may express their creativity and achieve what they couldn’t before.
It’s usual to use tricks to make tasks easier, such as using tape around the outer eyelid to produce a neat line of eyeshadow or a spoon to keep mascara off the upper eyelid when applying it.
The study eliminates the element of chance, making it more likely for customers to test a new cosmetic product and fall in love with it. Artificial intelligence has provided us with a hitherto unavailable view into consumer thinking and behavior.
