The future of beauty is digital
In 2020, the COVID-19 epidemic has radically altered shopping and consuming behaviors. According to a recent analysis by Euromonitor, the development of Internet shopping, the increased emphasis of cleanliness, and revitalized self-care at home practices have altered the worldwide cosmetics and personal care business. In Euromonitor’s Beauty Survey 2020 study, Lisa Holmes, Global Consumer Insights […]
Social media: new beauty influence
Kolsquare undertook a thorough investigation into the factors that affect aesthetics on social media. From January 2020 to February 2021, the platform, which specializes in the optimization of impact marketing strategies, looked at the behavior of hundreds of brands and influencers on Instagram, Facebook, Twitter, YouTube, and TikTok. With about ten testimony, the quantitative data […]
Skin protection is even more important since COVID19
Skin safety requirements were redefined during lockdown as a result of increased screen time and decreased sun and pollution exposure. Alex Fisher, Associate Director of Beauty & Personal Care at Mintel, recently published a report that explores emerging customer demands and opportunities for brands. As the year progressed, it became unavoidable to use screens to […]
New technologies to improve customer experience
Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry. This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]
Millenial and GEN-Z trends in cosmetics
Consumers have disrupted their behaviour with the way they buy, their desires, and their fashion ambitions, and 2020 has been the year of growth in major trends and a year that has reshaped the industry forever. Consumers have had a year of new experiences, more in-depth insights thanks to digitalization, and opportunities to reflect on […]
How digitalisation will shape the future of brands
Brands have been driven to innovate in messaging and digital interactions as a result of online communities and connected lifestyles. For beauty brands, digital transformation is not a new idea, but it has become a top priority. With the pandemic having an effect on the physical retail experience, tech-based market strategies have become more relevant […]
How will the current legislation and studies shape the future of circular economy?
The EU recycling standards for a sustainable future The European Union is moving towards a stable economy and the European Commission is adapting the current legislation towards a sustainable approach. The implementation of these developer recommendations and requests must be closely monitored to ensure that brands adapt to these new challenges in an efficient way. […]
Retail trends for 2021
During 2020 different consumer behaviours have led to the development of new channels in the retail sector. The digitalisation of retail has accelerated and affected the new trends in the sector. Technology, the new ally to survive. Who would have thought that in a matter of months something so common as going shopping to your […]
Twitch, the new opportunity for brand communication
If you still don’t know what twitch is, in this blog you will discover one of the social media platforms with more reach and that has grown faster in the digital environment. The platform started off as a platform focused on gamers but nowadays brands such as Freshly Cosmetics are taking advantage of Twitch’s reach […]
Refillable and reusable packaging is the new cosmetic challenge
Cosmetic companies are going one step further and investing in sustainability to survive in the market and adapt to consumers demands. The cosmetic sector first started innovating in sustainable formulas: natural ingredients, eco-friendly materials to respect natural skin as well as the environment. It was a matter of time that packaging also took a step […]
