WHY IS AIRLESS STILL CONQUERING THE BEAUTY INDUSTRY?
WHY IS AIRLESS STILL CONQUERING THE BEAUTY INDUSTRY?by ROSA PORRAS MANSILLA In cosmetics, some packaging formats appear, set a trend and disappear. Others stand the test of time because they respond to the changing needs of brands and consumers. Airless is clearly one of them. Its success has much to do with its functionality.Compared with […]
BEAUTY FROM WITHIN IS REDEFINING THE NEW SKINCARE
Nutricosmetics —the combination of nutrition and skincare through supplements formulated to improve skin appearance and health from within— are becoming one of the fastest-growing categories in the beauty industry. What makes this trend even more interesting is that it no longer works in isolation. Today, it is part of a holistic approach where skincare, lifestyle […]
HOW PACKAGING CONTRIBUTES TO A SUNSCREEN’S SUCCESS
If we could choose just one skincare product for healthy, youthful-looking skin, it would probably be sunscreen. Sun protection is not a passing trend—it is the single most effective cosmetic step for preserving skin health and beauty over time. Few beauty products are backed by such strong scientific evidence while also requiring so much marketing […]
STICK PACKAGING: A DEFINING TREND IN THE BEAUTY INDUSTRY
Stick packaging is no longer limited to lipsticks and colour cosmetics. Today, it has become one of the fastest-growing packaging formats across beauty categories, from sun care to skincare, making it a preferred choice for both consumers and brands. Its success lies in its ability to meet the demands of today’s consumer:👉 convenient, intuitive and […]
AIRLESS PEN WITH APPLICATORS IS NO LONGER A NICHE -IT´S BECOMING A DEFINING TREND IN BEAUTY PACKAGING
Why?🔹 Because today’s consumer expects more than protection.They expect precision, hygiene, and experience—all in one gesture. 🔹 As high-performance skincare and targeted treatments grow, airless technology has become essential. By protecting formulas from air and contamination, it preserves stability and efficacy over time. But today, protection isn’t enough. Applicators transforms packaging into a ritual:—from TPE […]
The Power of Packaging
by Rosa Porras, Molpack Marketing Director As a beauty marketing and communication specialist, today I come to highlight the value of packaging for cosmetics and perfumery brands. And although packaging has been for years one element more of a product’s marketing mix, today it plays a leading and strategist role in the success of brands. […]
WHEN THE FIRST IMPRESSION BECAMES AN EXPERIENCE
1. BEAUTY PACKAGING IS NO LONGER JUST SEEN: IT IS FELTFor years, the packaging was a secondary actor: a beautiful, functional, sometimes discreet container. Today, packaging has become an element of great prescriptive value in the first contact of the brand with consumer. Before trying a cream or a perfum, it is the first thing […]
Why Sun Powder Is Becoming a Beauty Bag Essential
Sunscreen is now a must in all facial care routine. And the harmful effects of solar radiation on the skin are more than evident and dangerous. But we all like a tan tone, especially in summer.For achieving it, now -spoiler!- it is not necessary to expose yourself to the sun, just to use the so-called […]
IT’S TIME TO PLAN 2026
ARE YOU WORKING ON YOUR 2026 PLAN? Because now is the time to plan ahead and design the best strategy. At Molpack, we offer customised primary packaging solutions, both standard and custom-made. We support you throughout the entire process of defining your packaging strategy, working closely with your team and providing a consultancy service that […]
MINI JARS: PERFECT FOR THE HOLIDAY SEASON
Christmas is approaching, undoubtedly a key time of the year for beauty brands. Cosmetic sales, especially skincare, makeup, and of course, fragrances, surge during the holidays. These sales are often crucial for brands to reach their annual revenue goals. That’s why beauty brands prepare their holiday offerings in advance and down to the last detail, […]