AIRLESS PEN WITH APPLICATORS IS NO LONGER A NICHE -IT´S BECOMING A DEFINING TREND IN BEAUTY PACKAGING
Why?🔹 Because today’s consumer expects more than protection.They expect precision, hygiene, and experience—all in one gesture. 🔹 As high-performance skincare and targeted treatments grow, airless technology has become essential. By protecting formulas from air and contamination, it preserves stability and efficacy over time. But today, protection isn’t enough. Applicators transforms packaging into a ritual:—from TPE […]
The Power of Packaging
As a beauty marketing and communication specialist, today I come to highlight the value of packaging for cosmetics and perfumery brands. And although packaging has been for years one element more of a product’s marketing mix, today it plays a leading and strategist role in the success of brands. PACKAGING IS NO LONGER JUST «WRAPPING», […]
The Power of Packaging
As a beauty marketing and communication specialist, today I come to highlight the value of packaging for cosmetics and perfumery brands. And although packaging has been for years one element more of a product’s marketing mix, today it plays a leading and strategist role in the success of brands. PACKAGING IS NO LONGER JUST “WRAPPING”, […]
When The First Impression Becames an Experience
1. BEAUTY PACKAGING IS NO LONGER JUST SEEN: IT IS FELTFor years, the packaging was a secondary actor: a beautiful, functional, sometimes discreet container. Today, packaging has become an element of great prescriptive value in the first contact of the brand with consumer. Before trying a cream or a perfum, it is the first thing […]
Why Sun Powder Is Becoming a Beauty Bag Essential
Sunscreen is now a must in all facial care routine. And the harmful effects of solar radiation on the skin are more than evident and dangerous. But we all like a tan tone, especially in summer.For achieving it, now -spoiler!- it is not necessary to expose yourself to the sun, just to use the so-called […]
MINI JARS: PERFECT FOR THE HOLIDAY SEASON
Christmas is approaching, undoubtedly a key time of the year for beauty brands. Cosmetic sales, especially skincare, makeup, and of course, fragrances, surge during the holidays. These sales are often crucial for brands to reach their annual revenue goals. That’s why beauty brands prepare their holiday offerings in advance and down to the last detail, […]
How to Know If Cosmetic Packaging Is Sustainable
In an era where environmental concerns are at the forefront of consumer awareness, the cosmetics industry is embracing sustainability as a critical aspect of its product offerings. Sustainable cosmetic packaging not only appeals to eco-conscious consumers but also contributes to reducing the industry’s environmental footprint. In this blog, we’ll guide you through the key factors […]
Navigating the Latest Cosmetic Packaging Regulations: Ensuring Compliance and Consumer Safety
Introduction: The cosmetic industry is subject to various regulations to safeguard consumer health, ensure product quality, and maintain industry standards. Staying updated on the latest cosmetic packaging regulations is essential for cosmetic brands and manufacturers to ensure compliance and consumer safety. In this blog, we will explore the recent developments in cosmetic packaging regulations, empowering […]
SUMMERY, FRESH AND COLOURFUL FORMATS
Colour is becoming more and more popular in cosmetic product lines.It is one of the trends in beauty packaging, especially when the summer season arrives or when we talk about categories such as sun or body care. The visual impact of these packs decorated with bright, eye-catching colours, often colourblocked, is evident. An impact that […]
INNOVATING TOGETHER, Molpack’s New Manifesto
“Innovating together” is our company’s purpose — a purpose that undoubtedly reflects our ongoing commitment to our clients, something deeply rooted in our DNA. It’s a commitment we have upheld since our beginnings and one that remains present in our daily work and across the entire Molpack team. We work side by side with brands, […]