How to innovate in sustainability and packaging
While there has been significant development in inventive and ecological packaging—from mass market to prestige—bottles and tubes, to refillables—much is dependent on consumer habits and perceptions. Will these initiatives be noticed by eco-conscious beauty customers? Will people be prepared to pay a premium for items created from recycled materials or choose for innovative reusable refillables? […]
Post-Pandemic Color Cosmetics Packaging Essentials
Consumers and brands are looking for cosmetics that are memorable, efficient, and long-lasting. As Covid cases decline, cheeks pink, and smiles emerge, the Lip and Cheek categories are ready for enhanced exposure—and a strong retail comeback—as Covid cases drop, cheeks blush, and smiles emerge. “Clean beauty,” which has never been more popular, is still driving […]
How can new technologies improve beauty packaging experience
Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry. This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]
Organic and natural cosmetic products are becoming increasingly popular among French women.
Women all across the world did not wait for the pandemic to begin using organic or natural cosmetics in their beauty routines, but the health crisis has clearly hastened this change. According to a new survey, practically all French women aged 18 to 50 have tried this product category, whether to safeguard their health or […]
How to engage customers with sustainability
One of the challenges of sustainability is how to engage the consumer into the process. For example, if we develop products that are recyclable but consumers don’t recycle it, we have got a broken system since it’s not circular. The main issue is that the consumer’s common thought is “sustainability is not my problem, it’s […]
How can packaging affect your brand image?
In this post you will discover the 4 value pillars of cosmetics packaging and the importance of the role they play in the satisfaction of the end consumer. The importance of function What are the primary functions? To contain and protect the product, ensure the correct usability for consumers and finally logistics, to search for […]
Do you have a good brand storytelling?
Beauty categories have always been a great opportunity for packaging branding. The ability of brands to create product experiences is what matters. But how can we connect to nowadays customers? What has changed? Brands are craving for stories and the designers’ job it to sublinate the brands world and address the customers’ expectations. Analysing the […]
Powder cosmetics: the business adjusts to the growing market
Anhydrous powder products are gaining traction in the beauty sector, following in the footsteps of solid cosmetics. New brands have emerged with a diverse range of products, developed in close partnership with manufacturers who have adapted existing industrial tools to meet this new need. The need for a “zero waste” bathroom free of liquid hygiene […]
Olfactory reformulation, the key for creating everlasting fragrances.
Changes in IFRA laws and directives, resource depletion or growth, production halts… All of this changes the perfumer’s palette by restricting or prohibiting the use of specific components. Reformulation has become a common technique for fragrances that have become classics – those that have stood the test of time. When attempting to resurrect an old […]
By 2025, social media shopping might be worth $1.2 trillion.
In the near future, social network shopping is expected to be a particularly flourishing business. The global social commerce industry is predicted to rise 2.5 times in the next three years, to USD 1.2 trillion. It’s a tendency that’s becoming more common, and it’s mostly fueled by Generation Z. According to an Accenture report titled […]
