New technologies to create brand experience online

Brand engagement is one of the biggest challenges when creating a brands’ identity. Connecting with the customer is key in order to stand out from the competence and capture their attention. Thanks to nowadays technologies such as AR, 3D or virtual reality, brands can create unforgettable experiences for their customers. What is AR Since virtual […]

How can we influence the consumers’ buying decision?

How will the shops of the future be? Who will visit them? and most importantly: how are we going to convince people to buy our products?  Though we may not know the answer to these questions, what we do know is that packaging will always remain a key factor to present a brand to the […]

Reusable packaging – the new natural in cosmetics

Reusable packaging is often considered a system from the past since it reminds us of the milk-man-model but it is sure coming back to the present and will be the future if we are a growing population of consumers. We have to take into account that soon there will be a billion people living on […]

The latest innovations to decorate packaging

The increasing demand of customisation among consumers is also causing an evolution in the printing and labeling sectors. The market can now offer cutting edge solutions such as intelligent tags, digital processes or surface effects. Also new coating technologies allow the print to minimalism the scuffing issues in PET bottles. One of the main trends […]

How to create better brand stories with your packaging

Beauty categories have always been a great opportunity for packaging branding. The ability of brands to create product experiences is what matters. But how can we connect to nowadays customers? What has changed? Brands are craving for stories and the designers’ job it to sublinate the brands world and address the customers’ expectations.  1. Analysing […]

Consumers and sustainability: how to engage them in the process

One of the challenges of sustainability is how to engage the consumer into the process. For example, if we develop products that are recyclable but consumers don’t recycle it, we have got a broken system since it’s not circular. The main issue is that the consumer’s common thought is “sustainability is not my problem, it’s […]

How will packaging be in 2030?

This year the packaging industry has started to face some challenges that will shape the future of packaging. The three main challenges are: the demand of customized solutions, sustainable solutions and also the digitalisation of processes due to covid19.  The demand of customised solutions Did you know that 60% of customers prefer brands that customize […]

The importance of cosmetic packaging

In this post you will discover the 4 value pillars of cosmetics packaging and the importance of the role they play in the satisfaction of the end consumer.  Function What are the primary functions? To contain and protect the product, ensure the correct usability for consumers and finally logistics, to search for efficiency when transported […]

Moi, the future sustainable and digital lipstick

Innovation experts are predicting that the age of analogue lipsticks will soon come to an end as consumers desire products that are smarter, adaptable and more eco-friendly.  This new concept created by the branding agency 1HQ could replace single-use plastics and contribute to a cleaner planet.  The branding agency 1HQ has predicted that in a […]

Is smart packaging the future of packaging?

Technology is moving forward at great speed in all sectors and of course, in the packaging sector we can also perceive innovation and evolution into a more digital market in order to adapt and evolve to the 4.0 industry.  This new stage, packaging includes elements known as smart packaging. Packaging is a key element since […]