Autor: programacion

As we approach the new year, it’s important to take a look at the cosmetic packaging trends that are likely to emerge in 2023. The cosmetic industry is constantly evolving, and packaging plays a significant role in the success of a product. From eco-friendly designs to sleek and modern looks, here are some cosmetic packaging trends to keep an eye on in 2023.

Sustainable Packaging

Sustainable packaging is set to be a major trend in 2023. Consumers are becoming more environmentally conscious, and they expect the brands they buy from to share their values. Cosmetic companies are responding by using sustainable materials, reducing the amount of packaging, and designing eco-friendly packaging. Expect to see more recyclable, biodegradable, and compostable packaging in 2023. Cosmetic companies will also continue to use recycled materials and adopt sustainable practices throughout their supply chain.

Minimalistic Designs

Minimalistic designs are another trend that's set to take off in 2023. Simple, clean, and sophisticated packaging will appeal to consumers who are looking for elegance and quality. Expect to see a lot of monochromatic colors, clean lines, and uncluttered designs in 2023. These designs will give the products a modern and luxurious look and appeal to a broad range of consumers.

Personalization

Personalized packaging is becoming increasingly popular, and it's a trend that's likely to continue in 2023. With advancements in printing technology, cosmetic companies can now customize packaging with individual names, messages, or images. This trend allows consumers to feel more connected to the brand, and it creates a sense of exclusivity. Personalized packaging can be a great marketing tool, as consumers are more likely to share their customized products on social media.

Vibrant Colors

Vibrant colors are set to make a comeback in 2023. Bold and bright colors will appeal to consumers who want to make a statement with their makeup. Expect to see a lot of reds, oranges, pinks, and purples in 2023. These colors will be used to make packaging stand out on the shelves, and they'll appeal to younger consumers who are looking for products that are fun and exciting.

Refillable Packaging

Refillable packaging is another trend that's set to take off in 2023. With concerns over plastic waste, cosmetic companies are looking for ways to reduce the amount of packaging that ends up in landfills. Refillable packaging is an eco-friendly solution that allows consumers to purchase a refill for a product instead of buying a new package. This trend will appeal to consumers who are looking for sustainable options, and it will help cosmetic companies reduce their environmental impact.

Innovative Shapes

Innovative shapes are a trend that's set to continue in 2023. Cosmetic companies are always looking for ways to make their products stand out on the shelves, and innovative shapes are one way to do that. Expect to see more asymmetrical, geometric, and abstract shapes in 2023. These shapes will be used to create a unique look that will appeal to consumers who are looking for something different.

Smart Packaging

Smart packaging is a trend that's set to take off in 2023. With advancements in technology, cosmetic companies can now use packaging to provide consumers with additional information about their products. For example, packaging can be designed to interact with a smartphone app, providing information on how to use the product, or offering personalized tips and advice. Smart packaging can also be used to track a product's usage and alert consumers when it's time to buy a refill.

In conclusion, cosmetic packaging is constantly evolving, and 2023 is set to be a year of exciting trends. Sustainable packaging, minimalistic designs, personalized packaging, vibrant.

Reusable packaging is often considered a system from the past since it reminds us of the milk-man-model but it is sure to come back to the present and will be the future if we are a growing population of consumers. We have to take into account that soon there will be a billion people living on this planet and, knowing that we have limited resources, we need products that create closed cycles.

That is why reusable packaging is currently one of the sustainable solutions that is growing the most. According to the Ellen Macarthur Foundation, “Reusable packaging is a USD 10+ billion innovation opportunity that can deliver significant user and business benefits”. 

WHAT IS THE CRADLE TO CRADLE MODEL? 

The Cradle to Cradle model aims to eliminate and reduce the creation of packaging by reusing it. The main idea is to: return, refill, repeat. 

Key aspects of Reusable packaging:

Packaging as a value asset and part of the technical cycle. This presents an opportunity to change the way we think about packaging from something inexpensive and light to something that can deliver value to users and businesses. 

Engaging with the consumers: reusable packaging is a great opportunity for brands to build stronger relationships with their clients and have a positive impact in their brand. It is very important for reusable packaging to be successful, to include the consumer in the process and to be able to engage with him through creative campaigns that attract them.

Give the consumer access to more products 

THE TYPES OF REUSABLE SYSTEMS

Business-to-consumer reuse models differ in terms of packaging ‘ownership’ and the requirement for the user to leave home to refill/return the packaging. There are two methods: the retail ready products and the refill stations. 

Refill at home

Users receive at home their product to refill through a subscription service. This model works very well for e-commerce as the company can communicate with consumers through the online process. Some examples could be products that are used at home or at the office regularly such as: personal care, home care or beverages. 

The main benefits of this model are:

The transportation can reduce its cost since there is less package and the consumer can also pay less since he doesn’t have to pay for more packaging. 

Businesses can improve their customer service and build long-lasting relations through subscriptions to users. Also users can benefit from higher convenience by reordering automatically. 

Some examples of companies from the personal care sector that are using refillable at home models are Bite, which delivers toothpaste tablets on subscription or Splosh, a shower and hand soap in concentrate format. 

Refill on the go

The consumer can refill the product in store. For example, Ecoware, Body Shop have a fully automated system through an app and a screen or Swiss stores that are testing reusable dispensers for coffee. In low-income marketsm the model can accommodate customers’ since it is a cheaper price and can replace the single-use sachets. 

The main benefits of this model are:

Users’ can adapt to their necessities and refill whenever they desire

Businesses can analyze the dispensing machines to gather data on customer preferences. 

Businesses can reduce the use of transportation. 

Users can also access to some products easily if brands place more dispensing systems around the cities. 

Unilever is currently using this model with cost-attractive refill stations for top-selling hair products at All This Hair Refillery. 

Return from home 

The package is picked at home by a logistics service. This system is particularly good in urban areas with reduced travel distance between deliveries. It also works well with e-commerce that coordinate properly the pick-up of the package with the delivery of a new product. 

The main benefits of this model are:

Better design: users can be attracted to an improved aesthetic of the package. 

Engaging brand actions: brands can develop activities to encourage users to return the package through rewards. 

Optimisation of processes: brands can collaborate with the different cleaning and transportation companies that are near the different pick-up points in order to create a faster service. 

Users don’t need to worry about reordering products through a subscription.  

An example of this model is Signal toothpaste tabs; they are providing toothpaste tablets in a reusable jar with auto replenishment service. 

Return on the go

The consumer buys the product, uses it and returns the package to the supplier. Then the bottles are refilled and sent to retailers or customers. Takeaway companies for coffee, beverages and food have proven to be good candidates for this type of reusable model. 

The main benefits of this model are:

Brands can provide a superior design in order to attract the customer with different aesthetics. 

Businesses can gather data through smart packaging. 

Brands can improve their client-relationship by creating rewards when the package is returned. 

Network collaboration can enable a better service through logistics and cleaning companies. 

In Canada and the US Plaine Products is providing personal care products in reusable aluminum bottles. 

BENEFITS OF REUSABLE PACKAGE

Reusable packaging is a great solution to reduce plastic pollution. By 2025 100% of plastic packaging must be reusable, recyclable or compostable. Businesses have refocused to achieve this goal and therefore this is a big opportunity for brands and packaging suppliers to embrace reusable solutions.

Business potential: reusing packaging can help companies engage with the consumer during the process and build stronger relationships. For example Carrefour has built an engaging initiative by rewarding those customers that reuse their packages. 

Customizing products: in a society where users are more demanding and prefer personalized products, innovative reuse models can provide more attractive packages and also gather more information through artificial intelligence or smart packaging (LINK ARTICLE). Information on user preferences and system performance can be gathered by incorporating digital technologies such as RFID tags, sensors, and GPS tracking into the reusable packaging system.

Climate and other environmental benefits: replacing single-use to reusable solutions can also reduce greenhouse gas (GHG) emissions and other negative externalities. 

Cut costs: packaging and transportation costs can be reduced by supplying refills for reusable containers in compact form such as in concentrates or solids. 

Optimize operations: Economies of scale for distribution and logistics can be achieved through sharing reusable packaging across brands, sectors or wider networks.

CHALLENGES OF REUSABLE PACKAGING

Convincing the consumer to change habits: The consumer needs to take care of the reusable packaging by cleaning it and carrying it to the dispensing spots that is why brands must create a proper experience so that users feel encouraged to use the systems and also attract them to packages that are maybe less impressive than the single-use ones.

Logistics: 

Ensuring that the refills come in packaging. 

Building the necessary dispensing spots so consumers can access easily. 

Developing a system that is able to track the packages and handle payouts.

Establishing local reverse logistics to clean refill and ensure environmental feasibility. 

Product safety: Complying product safety in the dispensing machines and during the transportation of the products.

According to a recent Mintel analysis, the rise of synthetic biology-derived substances, diagnostic tools, holistic care, and digital experiences will be major trends in the beauty and personal care industry through 2023 and beyond.

Beauty Rx 1. trend

The Beauty Rx trend from Mintel illustrates the convergence between consumer efficacy expectations and cutting-edge technologies in product application, diagnostics, and more.

As previously said, customers’ attention to value has resulted in a growth in popularity for brands of clinical skin care. According to Mintel, 53% of American buyers of cosmetics and personal care products look up cosmetics ingredients to determine the efficacy of products.

As evidenced by the recent L’Oreal-Microphyt algae tech agreement, suppliers and brands will need to invest in high-efficacy biotech to supply this demand.

RISK IT ALL

Allow your skin to breathe deeply. «We briefly were trapped in an area of coverage, coverage, and more coverage. purely for the purpose of coverage «Brown explains. Faces are intended to be visible. In light of this, base makeup formulae will begin to move away from dense textures. According to makeup artist Mary Phillips, whose clients include Hailey Bieber, Kendall Jenner, and Jennifer Lopez, «I expect to see fresh-faced makeup.» In place of heavy matte foundations, more people are using tinted serums, tinted moisturisers, and tinted SPFs.

Featherlight formulas from companies like YSL, Ilia, Saie, and Supergoop! are practically no-makeup makeup in a bottle. According to Brown, «We’re seeing foundation that is extremely similar to the skin; it’s not resting on top of the skin.» The new Westman Atelier complexion drops have already won over the hearts of Allure editors. Dianna Mazzone, associate features director, claims that «the finish and feel isn’t at all foundation-y.» «The radiance lasts all day and the cream absorbs into skin with minimum mixing.»

Brows madness

The coming year will be the pinnacle for brows. With styled slits at Poster Girl, pencil-thin arches at Vivienne Westwood, geometric, metallic triangles at Thom Browne, bleached brows at Givenchy and Roberto Cavalli, and piercings at Off-White, eclectic arches were the models’ greatest accessories on the spring 2023 runways. Hernandez anticipates that even extremely sparse, meticulously plucked brows will return. (Although we disagree, we are here to report the news.)

Celebrities have recently been using peroxide to their brows away from the catwalk. It doesn’t appear intimidating when compared to the bare face we’re going toward, according to Brown. «I believe it to be ideal.» Kendall Jenner, Bella Hadid, and Julia Fox all concur that they have all worn bleached brows on the red carpet and around the neighbourhood. The appearance is becoming less startling and more—dare we say it?—normal. If you don’t want to go entirely platinum, think about «lifting» your brows a few shades lighter, as Victoria Beckham’s spring show models had theirs done by makeup artist Diane Kendal, or apply a lighter brow gel.

DRESS GRUNGE LIKE 1995

«Messy makeup will be making a significant comeback along with the return of smeared, lived-in eyes. Think of Courtney Love or Kate Moss in the 1990s «Sir John, Beyonce’s makeup artist and the chief creative officer of CTZN Cosmetics, advises using a brush to smudge liner for a more worn-in appearance. The key is imperfection; precision is unimportant. Hernandez claims that «everyone is like, we want to be grunge and crazy.» «The makeup looked really worn-in throughout the spring performances.»

At Sergio Hudson, models’ smudged black eyeshadow gave the traditional smokey eye a hip twist. The confusion was upgraded by Fendi’s spring 2023 runway presentation by adding an avant-garde brush of silver down the lash line.

Your foundation makeup—or lack thereof—balances out all this edge. According to Brown, the 1990s were a lot like a CK One commercial. «It was pure, unadulterated beauty. That’s probably where we got the idea to go back to having new skin.»

Rubber lips

lustrous, glossy, and satin. Moments of light have already been visible among the matte jaws of recent years, but the reflection will soon become overwhelming. «Moschino and Miu Miu’s glossy, red lips looked so opulent. In the future, I’ll be searching for chances to create a more youthful, shiny lip,» says makeup artist Alex Babsky, who also worked with Florence Pugh and Lashana Lynch.

He’s talking about an unusually high amount of shine. Hernandez explains, «It almost feels like latex.» Shimmery lipsticks have come and gone, and we are moving away from the thickly lined lip topped with copious amounts of translucent gloss. More overt, intensely opaque reds, purples, oranges, even browns and greys will be seen on lips, according to Hernandez. And everything will shine brilliantly.

Mascara and lashes are a must

Although applying mascara may not be a novel makeup technique, it might have a novel effect. The most recent formulations, such as Chanel Le Volume de Chanel Mascara, Christian Louboutin Beauty Les Yeux Noirs Lift Ultima, and Tower 28 MakeWaves Mascara Mascara, are comparable to false lashes. And don’t hesitate to use them abundantly. Brown adds at least three applications and utilises double-dose mascara on both top and bottom lashes. Curl your lashes first for the greatest impact.

Glow with your highlighter

It’s simply divine how iridescent it is. We want to achieve this brilliance in 2023. Victoria Beckham, Proenza Schouler, and Alturzarra’s models demonstrated to us that with the proper highlighter and application, skin may appear almost mirror-like. According to makeup artist Sheika Daley, «It’s like no-makeup makeup, but with an added touch of summer radiance.» Cosmetic chemists are also here to help, providing us with skin care-infused goods, airy textures, and ethereal, often translucent finishes. Brown predicts that the Bronzers will regress. Holographic shimmer, holographic effects, and high-wattage highlighter are in right now. You simply cannot shine too brightly.

Nowadays, consumers are looking for packages that are “Instagramable” and also sustainable. It is impressive how brands are adapting fastly to these new movements and trends in order to meet the customers expectations before the competence does. Refillable and reusable packaging are no longer a “nice to have” but more a must have. 

These new demands and customer expectations are forcing brands to express their sustainable values and brand positioning through one of the most powerful communication tools: packaging. 

Speed to market is how you keep ahead of your competitors

But how can large brands with rigid structures adapt faster to these new trends in order not to miss the selling opportunity? Forbes said speed to market for products and technologies is “vital to ensure long-term competitiveness”, and this is particularly essential for larger beauty behemoths to keep up with the nimbler drugstore competitors.

“Fast beauty” has always been the big opportunity for smaller brands that can be more competitive and flexible when creating their values and gaining engagement with the customer. An example is how smaller companies can shave down its product-time-to-market time to a mere 13 weeks in comparison with large brands that can take longer than 9 months. This competitive advantage makes smaller brands grow up to 4.8% according to market measurement firm Nielsen.

In order to accelerate these processes, choosing the right package and making sure it is on time is essential. 

Most of the big brands, when they want to do something agile, launch as a whole new brand. According to Benjamin Punchard, Global Packaging Insights Director, Mintel; I’ve seen a lot of small niche brands that have been launched by the big houses in order to tap into an emerging trend because they’re testing the waters.

Start-ups and indie brands cannot afford to stock and they source packaging on demand, so quick turnaround is essential. A surge of these businesses is entering the market during the pandemic to meet emerging consumer demands. Many are doing so with great success, being small and agile and quicker to adapt to market changes. 

In fact, due to the Covid-19 crisis and uncertainty of the future, time to market and agility have become important for all brands, not just indie brands.

By instilling these relationships, brands can ensure connections and the ability to adapt quickly to beauty’s evolving global consumer. It also helps establish relationships with packaging converters that are going to be providing the novel technologies going forward.

How to choose the right package to accelerate the process?

1. More is less: simplicity as key to speed-to-market 

In beauty, trends are fluid. In make-up in particular, trends change rapidly and pack design needs to be optimised to adapt to shifts in demand. The US is a particularly fast-moving market, with high demand for short lead times.

When thinking about design, the key to adapting fastly to changes is choosing simplicity to ensure adaptability and flexibility. For those brands without backing from big beauty players, the fewer components required within the pack design will ensure speed-to-market. 

From Molpack we are specialists in creating packaging for the beauty sector and our aim is to help clients succeed in their projects. Since innovation is one of our core values, we provide a fast service through 3D customisation in which we help the client co-create their design with us and choose the best option to improve their speed-to-market. 

2. Sustainability is a must

Since 2020 we have amplified the number of eco-friendly solutions and therefore offer a new Eco line of packaging in which you can find a refillable jar, injectors, tottles and click pens. 

Our value proposition  stands above our product therefore we focus always on designing and producing the best packaging solutions for our clients that guarantee the least environmental impact for the planet. In order to achieve this goal, at Molpack we invest in innovation as a key driver to keep on developing projects that support our eco-friendly focus:

Packaging that is 100% recyclable

Solutions that are lighter and therefore more eco-friendly

Refillable packaging

Using the latest sustainable materials available in the market.

3. Find the right supplier to optimize your packaging projects

From Molpack we help our brands accelerate their time to market through the latest software to customize our packaging in 3D and validate it in real time. Our 3D configurator is currently accelerating x3 brands time to market when launching new customized products and adapting faster to the markets’ trends. 

Need more help?

In case you are looking for a specific solution for your product, our team of experts can help you choose the packaging solution that will adapt best to your cosmetic product. You can contact us and we will do the rest.