Autor: programacion

In 2022, significant packaging trends will include secure, sanitary, and sustainable designs. As customers strive for more ecologically friendly solutions, package design innovation to improve security and sustainability will be critical.

Novi’s team of scientists, sustainable packaging specialists, and community of brands, contract manufacturers, and suppliers weigh in on the trends that will have the most influence on beauty in the near future and help define the industry’s future: Inclusion and Diversity 

Consumers want goods and experiences that are tailored to their individual demands. Brands will struggle to connect with consumers if their product offerings fall short of the evolving concept of beauty. By incorporating universal design principles into their product design, brands may further promote diversity and inclusion. Brands who make beauty more accessible will become trailblazers in this important field, expanding the market for their goods even more.

Products That Are Long-Lasting 

As customers consider the impact of their purchases before making a purchase, sustainability has become an industry standard. Waterless goods are one such example. A base accounts for around 70% of a product’s composition. Even though water is a limited resource, it is frequently the basis of choice since it is inexpensive and so maximizes profitability. Instead, manufacturers are opting for alternative bases that are grown and collected in a more environmentally friendly manner. 

Packaging that is environmentally friendly 

For customers, the impact of a product is now just as important as its efficacy. They want to see manufacturers abandon single-use plastics in favor of waste-conscious design. The traditional ‘up-cycle your glass jar’ approach will no longer suffice, since bioplastics, recycling programs, and refillable choices are all part of the design.

Consumer Attitudes 

Shopping and self-care routines have become more streamlined and individualized. The rise of artificial intelligence (AI) and other technologies is converting shopping into a seamless virtual experience. Customers may test on different hues and styles here, or get product recommendations using their phone’s front-facing camera. Some companies are using technology to create customized items such as hair care systems and foundations. It’s an innovative method for customers to connect with well-known companies as well as discover new ones. By minimizing in-store product sampling and shipping-related emissions from returns and exchanges, virtual try-on also reduces waste.

Transparency & Data 

Consumers care about sustainability, but they care even more about openness. It’s not enough to make a good product; customers want to know how it’s manufactured and how a company plans to improve it. They look for businesses that are honest about why they use – and don’t use – specific products, make design decisions, and so on. From sourcing ingredients to packaging, each stage of a product’s development is a marketing chance to interact with customers. 

Microbiome 

The popularity of «edutainment» films giving fast, educational material on skin health has skyrocketed. This desire paved the way for microbiome skincare, which focuses on establishing a healthy skin barrier by working with rather than against your skin.

Instagram just released its analysis on future trends, which was based on a survey of Generation Zers. Find out what to anticipate on the Instagram social network in the next year, from more sustainable fashion and cleaner beauty to the virtual and digital — not to mention the prominence of social media and influencers.

In its Trend Study 2022, Instagram has released a complete report on the online trends to watch out for in the year 2022. Instagram predicted 10 things shaping up to be big subjects in 2022 after surveying 1,200 social network users in the United States between the ages of 13 and 24 in October 2021. 

A more straightforward approach to beauty 

In 2022, approximately one-third of those polled said they’ll be more interested in buying and learning about «clean» cosmetics and beauty products: Instagram says in its research that «this includes plant-based skincare, vegan cosmetics, using less products on their skin, and items with ‘clean’ ingredients.»

In 2022, clean beauty, which balances bright skin with fewer cosmetics and safer substances, will only become more popular. 

Simultaneously, fashion appears to be coming in a variety of flavors next year. In 2022, half of the adolescents and young adults polled plan to experiment with dramatic fashion styles like «Dark Academia,» «Goblincore,» and more vintage looks, indicating retro’s comeback.

The second hand takes the spotlight. 

However, one of the most important issues will be environmental protection. In 2022, over one-quarter of the population, or 23%, is predicted to shop on second-hand fashion websites. Next year, over 24% of teenagers and young people plan to help make fashion more environmentally friendly by selling their items on websites or social media. Thrift shop fashion will continue to be significant in 2022, as the problem of environmental responsibility in the fashion business remains a key priority for Generation Z. 

While online buying has become a serious trend on social media, more than one-quarter of teenagers and young adults (27%) plan to utilize social media to make purchases.

Music and social media collide. 

While TikTok can brag about being a launching pad for up-and-coming musicians, Instagram acknowledges the relevance of music on its platform. In 2022, 24% of users anticipate to be more interested in visual music experiences, and one in every four adolescents expects to follow live concerts on social media. Seventy percent of teenagers use social media to find new songs and performers. 

It’s all about dancing when it comes to music. Dance competitions will always be popular on the internet. In 2022, more than one-third of teenagers anticipate greater dancing difficulties, including more intricate routines.

Creators can have the same clout as superstars. 

«Today, young people are impacted by a wide spectrum of creators, and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten,» Instagram writes in its report, «and their relationship is more tightly aligned around shared interests and less so on how popular they’ve gotten.» 

Discovering your true calling 

The Covid-19 outbreak has thrown the workplace relationship with disarray. Because of the epidemic, 63 percent of Gen Zers say that they have re-evaluated their professional ambitions. A huge wage is no longer considered as a life objective for this so-called sacrificed generation. Even if it pays less, 71 percent of people today want to have a meaningful work.

A desire for knowledge in the kitchen 

The hashtag #Food has a promising future ahead of it. In 2022, cooking on social media will still be popular. Young users will continue to seek out new and increasingly sophisticated recipes to enhance their cooking abilities, according to Instagram. Indeed, one in every six teenagers or young millennials is becoming more interested in molecular gastronomy at home. 

Meanwhile, one out of every five young adults wants to learn more about mixology methods to attempt at home, and one out of every five is willing to go out of their way to learn about new ways to get ingredients.

Online health and fitness 

One of the Instagram trends that works is wellness. Indeed, at-home exercises are more popular among Instagram users, with 48 percent against 34 percent for non-Instagram users. 

Users will continue to discuss mental health in order to feel good. Approximately one-third of the population will participate in activities such as meditation and exercise. One in every four young individuals will try their hand at sketching, painting, or any other artistic endeavor. The current generation wants to feel good about themselves, both physically and psychologically, and this includes making their homes more ecologically friendly.

On social media, the game world 

The video gaming industry has exploded in response to the Covid-19 epidemic. This trend was already popular and will continue to grow in popularity. «Non-gamer» gamers are approaching video games through fashion, thanks to the invention of avatars and the entrance of fashion and beauty in the metaverse. One out of every five young people now expects their digital avatars to wear more branded apparel. 

In addition, 40% of teens and young adults anticipate more video game trends in 2022. Young people will continue to be drawn to live-streaming of video games, with roughly three out of ten viewing livestreams of gamers.

Memes never fail to bring a grin to your face. 

To deal with the frequently depressing news, internet users will increasingly turn to memes, which are amusing viral montages widely shared on social media. In the previous year, more than one in five young people paid greater attention to memes concerning the financial market and astrology. 

Citizens that are more involved 

Instagram users appear to be more involved citizens. They are 18 percent more likely to have voted in local, state, and national elections, compared to 6% of young people who do not use Instagram, according to the social network. In addition, in 2021, 52 percent of Instagram users followed a social justice account. 

They are also more ready to give to charities, with 37% planning to do so in 2022 compared to 32% in 2021. Charities will be able to profit from this generosity by posting direct calls for donations on Instagram.

K-Beauty is to the cosmetics industry what K-Pop is to the music industry. A revised version of what huge multinational labels had been delivering up to that point, suited to local tastes, revitalized, and rich in varied influences, notably Japanese. And, because to this unique and inventive offer, the Land of the Morning Calm has lately surpassed France and the United States as the world’s third-largest cosmetics exporter.

South Korea is currently one of the world’s major exporters of cosmetics, with a double-digit increase in cosmetic exports in 2020 compared to the previous year (+15 percent, according to data from the Korean Customs Service and the Korean Cosmetics Association. According to the same sources, Korean exports totaled US$6.12 billion in 2020, while imports decreased by 0.7 percent to US$1.07 billion. 

The Ministry of Food and Drug Safety anticipates a rise in exported beauty goods of +16.1 percent in 2020 compared to 2019, or US$7.57 billion in value, using a new method of computation.

The world’s third-largest exporter 

These data have allowed the Korean government to claim third position among the world’s cosmetics exporting countries in 2020, after France and the United States, two countries whose exports have been harmed by the Covid-19 epidemic over the same period. 

Despite the country’s efforts to diversify its markets, Korean exports are still mostly destined for the Chinese market (50.3 percent of total exports).

The country, however, has not been fully exempted from the crisis, as the Ministry of Food and Drug Safety reports that cosmetics output fell 6.8% in 2020, to over US$13.4 billion. 

The United States is the second-largest importer of South Korean cosmetics behind China. «France is the top importer of Korean cosmetics in Europe, with 35 percent, followed by the United Kingdom (16 percent), and Germany (9 percent,» says Zoé Maillet, a marketing specialist at KOTRA (Korea Trade-Investment Promotion Agency).

A fiercely competitive and forward-thinking market 

The mania for K-Beauty arose in the aftermath of what the Chinese media dubbed the Hallyu, or «Korean wave,» in the 1990s: the rising popularity of the South Korean entertainment industry (mainly TV series and Korean Pop, but also movies and literature). 

Korean beauty originally rose to prominence as a result of the global success of some of its most iconic products, such as BB creams and cushion compacts, which were quickly adapted by European and American firms keen to appeal to Asian consumers.

Above all, Korean businesses benefit from a particularly dynamic local market, where severe competition necessitates an ability to innovate and a speed to market that Western firms are not accustomed to. Large multinationals like AmorePacific or LG rub shoulders with ultra-dynamic indie brands like Look at Me, When, Let Me Skin in this country, where skincare is a serious issue for both women and men. Brands that have developed a reputation for naturalness, in response to customer demand, owing to botanical components including green tea, ginseng, and Centella Asiatica.

On the industrial side, a vast network of suppliers and subcontractors first made a name for itself serving Japanese brands, before going on to become a global benchmark for its superior manufacturing methods and production speed: important assets in the cosmetics industry, where products and trends change frequently. 

What are the forecasted trends for the coming years? 

Because of its consistency, the Korean beauty regimen is particularly appealing to Asian customers. In Europe and North America, on the other hand, it is frequently seen as overly convoluted. «It’s all about the layering process, which begins with a double face washing with oil, followed by foam, an exfoliator, an essence, a serum, a mask, and an eye cream,» she says.

Will customers’ desire to cut their consumption and streamline their routines affect this highly thorough beauty routine? Nothing can be said to be certain! The hunt for a simple routine and the naked beauty trend are less important to Asian customers. Face cleansers, a major asset of Korean companies, should also benefit from the hunt for more natural goods and healthy skin. 

«Demand for cleansing products, such as face oils, cleansing balms, or cleansing foam, will skyrocket in the coming years,» says Zoé Maillet.

The recent success of Cyca, a plant-based ingredient used in many Korean skincare products, including Dr Jart+’s, highlights the capacity of Korean firms to continually innovate and earn worldwide reputation, likely for many years to come!

All markets, including key destinations such as France, Italy, the Netherlands, Poland, and Germany, are on the increase in the European Union, the primary destination for Spanish exports.

Exports of fragrances and cosmetics to the United Arab Emirates, which ranks among the top ten destinations for Spanish perfumes and cosmetics, increased by 39% in the first half of 2021, owing to high growth in the perfumes category. 

Exports from Spain to China were constant in the first half of 2021, at 170 million euros, after a large increase the previous year (+41 percent).

Conclusions

According to a recent survey by STANPA, the consumption of perfumes and cosmetics in Spain has increased by 2% in the last year to 6,954 million euros. Spain is the world’s second biggest supplier of fragrances after France, and it is the fifth largest European market for the consumption of perfumes and cosmetics.

The Spanish perfume and cosmetics business continues to operate strongly, with a +3.5 percent increase in 2016 and a +2.15 percent increase in 2017. According to data released recently by the Spanish Cosmetic, Toiletry, and Perfumery Association (STANPA), perfume and cosmetics sales increased by 2% in 2018. 

With a per capita consumption of EUR 150 per year, well exceeding the European average of EUR 137 per person and per year, the Spanish market for beauty goods has reached EUR 6,954 million, placing it as the fifth largest in Europe.

The world’s second-largest fragrance exporter 

Perfume, cosmetics, and essential oil exports are also on the rise, reaching EUR 4,680 million in 2018. 

In 2018, exports of fragrances and cosmetics (excluding essential oils) were EUR 4,260 million euros, up 10% from the previous year. As a result, Spain has established itself as the world’s second largest perfume exporter, trailing only France but ahead of Germany and the United States. This product category’s exports were 1,820 million euros, accounting for 39% of the total.

Spain, on the other hand, bolstered its position as an exporter of essences and scents. Essential oil exports increased by 8.4% to 420 million euros last year. Citrus oils such as grapefruit, lemon, and orange lead the way in this area for the country’s exports. 

Products for the face and body 

The primary categories of personal care goods in Spain are personal hygiene and skincare. According to STANPA, these categories account for 52 percent of the country’s personal acre product consumption.

As a result, sales of face care products climbed by 4% in the previous year. In Spain, these goods were sold in a total of 97 million units in 2018. 

Perfume consumption accounts for 20% of the whole cosmetics sector and increased by 4.6 percent in 2018, with men’s fragrances performing particularly well (+5% in 2018). 

In a hyperconnected society, the value of one’s image is becoming increasingly significant, as seen by the rise in color cosmetics sales (+5%), which now account for about 10% of the market. In 2018, eye makeup climbed by 7%, face makeup by 5.5 percent, and lipstick by 4.7 percent.