We had the pleasure of taking part in the first edition of Cosmetics Innovation by Cosméticaforum a key meeting point for the beauty industry, now considered a strategic and fast-growing sector. Spain is already the 4th largest beauty market in Europe.
It was a truly insightful event to discuss innovation and reflect on where the future of cosmetics is heading.
One thing became very clear: the future of the industry must be driven by scientific evidence and rigor, innovation, and transparency.
Today’s consumers are more informed than ever and demand authenticity, clarity, and personalization.
Greenwashing no longer adds value — it disappoints.
In fact, 85% of advertising campaigns and websites within the sector contain messages considered greenwashing, and regulations around these practices are becoming increasingly strict.
Packaging was also highlighted as a strategic element for beauty brands. It has evolved far beyond functionality and protection to become a true communication tool, capable of creating emotional connection and interaction with consumers.
Today, cosmetics are more than just a habit — they have become almost a necessity. They play a fundamental role in this era of integrative health and longevity that we are currently experiencing and will continue to see in the years ahead.
An industry worth more than €11 billion annually in Spain, with an impressive yearly growth rate of 7%.
We are happy to be part of this ecosystem and proud to have contributed to this event by presenting our latest innovations — solutions that combine aesthetics and functionality while respecting the environment and creating emotional engagement with consumers.
A big thank you to the organizers for including us and for promoting spaces for dialogue and innovation that are so necessary for the future of the industry.
