SMART AGING is the philosophy and essence of MartiDerm. Two words that define the objective of this benchmark brand in the pharmacy channel: turning the passage of time into our ally.
Under this premise, the company presents its new SUN CARE range — a collection of 6 products, 4 of which are packaged in Molpack’s new Oval Tottle.
These include 4 facial sunscreens with a fluid texture, formulated for year-round use, 365 days a year:
- SPF 50+ Active [D] Fluid facial sunscreen, available in 50ml and 30ml formats. An alcohol-free fluid sunscreen that becomes more effective upon UV exposure thanks to the exclusive Photo-Active Shield Tech.
- SPF 50 Mineral [D] Fluid sunscreen, 50ml. A fluid-textured sunscreen formulated exclusively with mineral filters and prebiotics for sensitive and/or reactive skin.
- SPF 30 Bronze [D] Fluid tanning sunscreen, 50ml. A fluid-textured alcohol-free booster with SPF 30 that enhances and prolongs the tan by activating the skin’s natural defenses to achieve a radiant, even result, thanks to the Melanin Active ingredient.
For the launch of these 4 products, MartiDerm has chosen Molpack, a specialist in cosmetic packaging with consolidated experience in the sector. The selected packaging is the new OVAL Tottle, developed in-house by Molpack in Barcelona, Europe.
This ergonomic container is designed for easy handling and use — even on the beach or with wet or sandy hands and is 100% recyclable. The tottle is made from recyclable materials: HDPE, LDPE, and PP.
To give it a premium finish in line with the brand’s positioning and expectations, customization has also played a key role. These tottles are decorated with a matte finish in MartiDerm’s signature color and feature four UV silkscreens to achieve an attractive, high-quality cosmetic effect.
