Twitch, the new opportunity for brand communication

If you still don’t know what twitch is, in this blog you will discover one of the social media platforms with more reach and that has grown faster in the digital environment. The platform started off as a platform focused on gamers but nowadays brands such as Freshly Cosmetics are taking advantage of Twitch’s reach […]

Refillable and reusable packaging is the new cosmetic challenge

Cosmetic companies are going one step further and investing in sustainability to survive in the market and adapt to consumers demands. The cosmetic sector first started innovating in sustainable formulas: natural ingredients, eco-friendly materials to respect natural skin as well as the environment. It was a matter of time that packaging also took a step […]

How to position your brand with the correct packaging

If there is a type of product which attracts us more for its packaging and presentation than for its components, formula or characteristics it’s beauty products.  The main goal of beauty and cosmetic packaging is to capture the attention of potential customers. How many of us are currently using daily skincare products and have no […]

Waterless cosmetic: from sustainable packaging to sustainable product

The increasing demand of sustainable packaging solutions for cosmetic products has promoted the development of eco-friendly cosmetic products. For this reason, numerous studies have decided to analyse the environmental impact of water-based cosmetics and why waterless cosmetics are the perfect alternative if we want to be more sustainable.  Water is one of the main components […]

The stick format is the new revolution of the packaging sector

Packaging is so important it can even justify the price of a product: it is the first impression of a customer and therefore, has the responsibility of representing the brands’ image. However, there seems to be a new format that is revolutionizing the packaging sector because of its flexibility and commodity that adapts best to the accelerated […]

five packaging trends for 2022

The cosmetic packaging sector is one of the markets with more fast-changing trends. In order to make sure that your brand is competitive and meet the consumers’ expectations in this global market, it is essential to follow the latest trends in the market.   In the following blog, we will help your brand to identify the […]

The guide to understand the post-covid consumer

COVID-19 has been a huge challenge to society and has indeed affected many businesses across the world. As a consequence,  companies have had to adapt to this new normality in order to survive and shape the future of the economy.  The question we are going to answer in this blog today is: how does the […]

How COVID-19 is changing the world of beauty

The cosmetic market has always been a very resilient sector, but how will the sector adapt to the global COVID19 crisis? In this blog we are going to share the key aspects of the McKinsey and Company study that analyses how the pandemic has affected the beauty world. The cosmetic market has always been a […]

How cosmetic brands are accelerating their time to market

Nowadays, consumers are looking for packages that are “Instagramable” and also sustainable. It is impressive how brands are adapting fastly to these new movements and trends in order to meet the customers expectations before the competence does. Refillable and reusable packaging are no longer a “nice to have” but more a must have.  These new […]

How to recycle cosmetic packaging

Did you know that 50% of people don’t even try to recycle their empty containers as it is deemed “inconvenient”? The so called incommodity results in 2.7b plastic bottles of solely bathroom waste hitting landfills every year. But beauty product packaging is specially confusing and tricky to recycle. That’s why in this blog we are […]