Five beauty predictions for 2022 and beyond in the age of fluidity

Despite the unpredictability of living in a post-Covid world, McKinsey believes that beauty sales will surpass pre-pandemic levels in 2022. “In order to benefit from the beauty market’s proclaimed resilience, beauty companies must adapt to the new normal,” says Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration and Creation. Consumer sentiment is upbeat, and the […]

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