The Power of Packaging
As a beauty marketing and communication specialist, today I come to highlight the value of packaging for cosmetics and perfumery brands. And although packaging has been for years one element more of a product’s marketing mix, today it plays a leading and strategist role in the success of brands. PACKAGING IS NO LONGER JUST «WRAPPING», […]
When The First Impression Becames an Experience
1. BEAUTY PACKAGING IS NO LONGER JUST SEEN: IT IS FELTFor years, the packaging was a secondary actor: a beautiful, functional, sometimes discreet container. Today, packaging has become an element of great prescriptive value in the first contact of the brand with consumer. Before trying a cream or a perfum, it is the first thing […]
The Power Of Packaging
As a beauty marketing and communication specialist, today I come to highlight the value of packaging for cosmetics and perfumery brands. And although packaging has been for years one element more of a product’s marketing mix, today it plays a leading and strategist role in the success of brands. PACKAGING IS NO LONGER JUST «WRAPPING», […]
Why Sun Powder Is Becoming a Beauty Bag Essential
Sunscreen is now a must in all facial care routine. And the harmful effects of solar radiation on the skin are more than evident and dangerous. But we all like a tan tone, especially in summer.For achieving it, now -spoiler!- it is not necessary to expose yourself to the sun, just to use the so-called […]
¡Visítanos en Cosmetorium!
¡Primer día de feria Cosmetorium 2025!Listos para recibirte, conectar y colaborar.Listos para presentarte nuestras últimas propuestas en envases para tu marca de cosmética. Stand 618
The Smart Choice for Sustainable Cosmetic Packaging
MOLPACK GREEN-MINDEDEXTENSIVE RANGE OF SINGLE MATERIAL JARS LESS MATERIAL, GREATER RECYCLABILITY, GREATER REDUCTION OF THE IMPACT ON THE CARBON FOOTPRINTThe jar continues to be a highly demanded format in all cosmetic categories. At Molpack, we know it but today it is not enough for any jar ont the market to be functional, it must also […]
See you at the Barcelona Perfumery Congress!
Tomorrow and the day after, June 18 and 19, the Barcelona Perfumery Congress will be held. It´s an international event that will bring together experts, perfumers, brands, manufacturers, designers and fragrance creators. An event that at Molpack, as an important partner in the development of primary packaging for perfumery, we do not want to miss. […]
When Packaging Becomes Part of the Fragrance Story
In a market as saturated, and at the same time as magical, as the perfumery sector, packaging remains essential and offers brands the opportunity to tell stories to connect with their audience. The cosmetics and perfumery market is dynamic, fast and strongly competitive. A sector in which new launches, limited editions or multiple promotions flood […]