When Packaging Becomes Part of the Fragrance Story

When Packaging Becomes Part of the Fragrance Story


The cosmetics and perfumery market is dynamic, fast and strongly competitive. A sector in which new launches, limited editions or multiple promotions flood retail, physical and digital, forcing brands to reinvent to differentiate themselves and stand out in an increasingly smaller space. In this context, in which the consumer is surrounded by multiple impacts, what the packaging transmits is decisive in order to seduce them.

Natural, beautiful, pleasant to the touch and with positive connotations for consumer, wood is today a highly demanded finish for many fragrance caps. And beyond the aesthetics and its warmth, it is a material that communicates quality and craftsmanship, which together with the natural image it projects meets the sophisticated expectations of the current perfumery industry.

At Molpack we offer a wide catalog of wooden components completely customized for each project, a wide range of completely individualized possibilities:

1. Shapes and sizes: 100& customizable – from round to square, conical and more.

2. Finish: Polished and brushed – ash, oak or beech wood.

3. Colors: Conventional and ECO inks.

4. Decoration: CLaser, Painiting, Hot Stamping and Screen Printing.

Made in Europe.

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